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Principles of Event Management: The Roles and Functions of Events

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Principles of Event Management

The roles and functions of events

Todays session
Define the roles and functions of events
Discuss the diversity of events
Review the importance of events
Discuss case studies as examples
Investigate the EMBOK model of event
management

Events have a long history

Well documented in the period before the


fall of the Western Roman Empire (AD
475)
Events have played key roles in society

Important functions within


society

Assert identity
Share rituals
Celebrate with others
Religious
Cultural
Political
Social
Economic

An event is:
'...an opportunity for leisure, social or cultural
experience outside the normal range of
choices or beyond everyday experience.'Getz
1991 in Berridge 2007

A special event recognises an unique moment in


time with ceremony and ritual to satisfy specific
needs (Goldblatt 1990 in Berridge 2007)

A special event is a one-off happening


designed to meet the specific needs at
any given time. Local community events
may be defined as an activity established
to involve the local population in a shared
experience to their mutual benefit.
Wilkinson 1998 in Berridge2007

Donald Getz and JJ Goldblatt in the 90s first


identified an event as being 'special', 'one-off'
'unique' and beyond everyday experience

The idea of an event being a special


moment in time is a recurring
feature and is used to demarcate an
event from other activities in life
Berridge (2007)

Leisure Events

Personal Events

Special Events

Cultural Events

Organisational
Events

A Typology of Events
Shone and Parry (2004) in Berridge 2005:10

Religious
Events

Cultural
Events

Corporate
Events

Typology
of Events

Commercial/
Business

Political/
Government

Musical
Events

Sporting
Events

Personal/
Private

Rajs (2009) Typology of Events

Getz typology

Cited in Tum et al
(2006:11)

/
Events have also been defined
into just three simple categories
by Slack et al (2004 cited in Tum
2006)
http://www.london2012.com/index.php
http://www.ip-art.com

Public

http://www.hmd.or
g.uk/

http://www.helming
ham.com/eventsas
p2.asp?ID=14

Private

http://www.stelizabethhospice.org.u
k/page/252/Great-Xscape

http://www.oxfam.org.uk/get_invo
lved/volunteer/event_volunteers/in
dex.html

Voluntary

People
Community
Citizens
Customers
Purpose
Crowds
Competitors
Contestants
Clients
Community Concert
Congress
Contact
Challenge Civic
Company
Cultural
Championship
Comrades
Commercial
Campaign
Celebration
Colleagues

Contract
Ceremonial
Family

Charity
Compete
Friends
Change Festival
Contest
Companionship
Corporate Confirm Feelings
Carnival
Funeral
Faith
Creative
Function
Fun
Convene
Financial Familiarise
Confer
Fashion
Fair

Raj et al
2009

Place

Community
Country
Continent
Calendar
Capital City
Civic
Cosmos
Field
Film
Finals
First

The Cs and Fs of Events

Introduction
Introduction to
to

EMBOK
EMBOK

The
The Event
Event
Management
Management Body
Body
of
of Knowledge
Knowledge
By

Julia Rutherford Silvers, CSEP


Originator of The EMBOK Project
Charter member of the International EMBOK Executive*
*Glenn AJ Bowdin, Joe Goldblatt, Matthew D. Gonzalez, Janet Landey, Philip Mondor, Kathy Nelson, William J. O'Toole,
and Julia Rutherford Silvers

2007, Julia Rutherford Silvers, CSEP, All Rights Reserved

EMBOK
The Event Management Body of Knowledge

Four major facets:


Phases,
Processes,
Core Values, and
Knowledge Domains.

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

RISK

IM

PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

RISK

IM

PHASES

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

RISK

IM

PHASES

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

Catering

ASSESS
SELECT
MONITOR

Content
Entertainment

COMMUNICATE
DOCUMENT

Environment
Production
Program

RISK

Theme
I

IM

PHASES

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

Attendees
Communications
Infrastructure

RISK

Logistics
I

PParticipants
IM
Site

PHASES
Technical

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
Compliance
Decision Mgmt.

RISK

Emergency Mgmt.
I

Health & Safety


P
IM
E
Insurance
Legal
PHASES
Security

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

RISK

IM

PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

ST

CI
E

CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING

DESIGN
MARKETING
OPERATIONS

CLASSES

DOMAINS

ADMINISTRATION

ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT

RISK

IM

PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved

INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE

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