Principles of Event Management: The Roles and Functions of Events
Principles of Event Management: The Roles and Functions of Events
Principles of Event Management: The Roles and Functions of Events
Todays session
Define the roles and functions of events
Discuss the diversity of events
Review the importance of events
Discuss case studies as examples
Investigate the EMBOK model of event
management
Assert identity
Share rituals
Celebrate with others
Religious
Cultural
Political
Social
Economic
An event is:
'...an opportunity for leisure, social or cultural
experience outside the normal range of
choices or beyond everyday experience.'Getz
1991 in Berridge 2007
Leisure Events
Personal Events
Special Events
Cultural Events
Organisational
Events
A Typology of Events
Shone and Parry (2004) in Berridge 2005:10
Religious
Events
Cultural
Events
Corporate
Events
Typology
of Events
Commercial/
Business
Political/
Government
Musical
Events
Sporting
Events
Personal/
Private
Getz typology
Cited in Tum et al
(2006:11)
/
Events have also been defined
into just three simple categories
by Slack et al (2004 cited in Tum
2006)
http://www.london2012.com/index.php
http://www.ip-art.com
Public
http://www.hmd.or
g.uk/
http://www.helming
ham.com/eventsas
p2.asp?ID=14
Private
http://www.stelizabethhospice.org.u
k/page/252/Great-Xscape
http://www.oxfam.org.uk/get_invo
lved/volunteer/event_volunteers/in
dex.html
Voluntary
People
Community
Citizens
Customers
Purpose
Crowds
Competitors
Contestants
Clients
Community Concert
Congress
Contact
Challenge Civic
Company
Cultural
Championship
Comrades
Commercial
Campaign
Celebration
Colleagues
Contract
Ceremonial
Family
Charity
Compete
Friends
Change Festival
Contest
Companionship
Corporate Confirm Feelings
Carnival
Funeral
Faith
Creative
Function
Fun
Convene
Financial Familiarise
Confer
Fashion
Fair
Raj et al
2009
Place
Community
Country
Continent
Calendar
Capital City
Civic
Cosmos
Field
Film
Finals
First
Introduction
Introduction to
to
EMBOK
EMBOK
The
The Event
Event
Management
Management Body
Body
of
of Knowledge
Knowledge
By
EMBOK
The Event Management Body of Knowledge
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
RISK
IM
PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
RISK
IM
PHASES
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
RISK
IM
PHASES
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
Catering
ASSESS
SELECT
MONITOR
Content
Entertainment
COMMUNICATE
DOCUMENT
Environment
Production
Program
RISK
Theme
I
IM
PHASES
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
Attendees
Communications
Infrastructure
RISK
Logistics
I
PParticipants
IM
Site
PHASES
Technical
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
Compliance
Decision Mgmt.
RISK
Emergency Mgmt.
I
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
RISK
IM
PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
ST
CI
E
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
DESIGN
MARKETING
OPERATIONS
CLASSES
DOMAINS
ADMINISTRATION
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
RISK
IM
PHASES
The International EMBOK Model
2005, International EMBOK Executive, All Rights Reserved
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE