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    E-Business and E-Commerce: Information Technology For Management 6 Edition

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    Gmc Tobok Sitanggang
    This document summarizes Chapter 5 of the textbook "E-Business and ECommerce" which discusses managerial issues related to e-commerce. It identifies several key issues managers must address including managing resistance to change, integrating e-commerce into existing business systems, dealing with a lack of qualified personnel through possible outsourcing, forming strategic alliances, creating an implementation plan, determining an e-commerce strategy, addressing privacy concerns, justifying costs and benefits, fulfilling orders, and managing impacts on the organization.

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    E-Business and E-Commerce: Information Technology For Management 6 Edition

    Uploaded by

    Gmc Tobok Sitanggang
    56 views8 pages
    This document summarizes Chapter 5 of the textbook "E-Business and ECommerce" which discusses managerial issues related to e-commerce. It identifies several key issues managers must address including managing resistance to change, integrating e-commerce into existing business systems, dealing with a lack of qualified personnel through possible outsourcing, forming strategic alliances, creating an implementation plan, determining an e-commerce strategy, addressing privacy concerns, justifying costs and benefits, fulfilling orders, and managing impacts on the organization.

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    This document summarizes Chapter 5 of the textbook "E-Business and ECommerce" which discusses managerial issues related to e-commerce. It identifies several key issues managers must address including managing resistance to change, integrating e-commerce into existing business systems, dealing with a lack of qualified personnel through possible outsourcing, forming strategic alliances, creating an implementation plan, determining an e-commerce strategy, addressing privacy concerns, justifying costs and benefits, fulfilling orders, and managing impacts on the organization.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    56 views8 pages

    E-Business and E-Commerce: Information Technology For Management 6 Edition

    Uploaded by

    Gmc Tobok Sitanggang
    This document summarizes Chapter 5 of the textbook "E-Business and ECommerce" which discusses managerial issues related to e-commerce. It identifies several key issues managers must address including managing resistance to change, integrating e-commerce into existing business systems, dealing with a lack of qualified personnel through possible outsourcing, forming strategic alliances, creating an implementation plan, determining an e-commerce strategy, addressing privacy concerns, justifying costs and benefits, fulfilling orders, and managing impacts on the organization.

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    You are on page 1of 8

    Chapter 5

    E-Business and ECommerce


    Information Technology For Management 6 th Edition
    Turban, Leidner, McLean, Wetherbe
    Lecture Slides by L. Beaubien, Providence College

    John Wiley & Sons, Inc.


    Chapter 5

    The Structure of E-Commerce

    Chapter 5

    Components of EC
    The field of e-commerce is broad, and there are
    many of EC applications

    Chapter 5

    E-Commerce Support Services

    Chapter 5

    Customization in E-Commerce

    Chapter 5

    Managerial Issues

    Managing resistance to change. Electronic commerce can result in a


    fundamental change in how business is done. Resistance to change from
    employees, vendors, and customers may develop. Education, training,
    and publicity over an extended time period offer possible solutions to the
    problem.
    Integration of e-commerce into the business environment. Ecommerce needs to be integrated with the rest of the business. Integration
    issues involve planning, competition for corporate resources with other
    projects, and interfacing EC with databases, existing IT applications, and
    infrastructure.
    Lack of qualified personnel and outsourcing. Very few people have
    expertise in e-commerce. There are many implementation issues that
    require expertise, such as when to offer special promotions on the
    Internet, how to integrate an e-market with the information systems of
    buyers and sellers, and what kind of customer incentives are appropriate
    under what circumstances. For this reason, it may be worthwhile to
    Chapter 5
    6
    outsource some e-commerce activities.

    Managerial Issues (Continued)

    Alliances. It is not a bad idea to join an alliance or consortium of


    companies to explore e-commerce. Alliances can be created at any time.
    Some EC companies (e.g., Amazon.com) have thousands of alliances.
    The problem is which alliance to join, or what kind of alliance to form and
    with whom.
    Implementation plan. Because of the complexity and multifaceted nature
    of EC, it makes sense to prepare an implementation plan. Such a plan
    should include goals, budgets, timetables, and contingency plans. It
    should address the many legal, financial, technological, organizational,
    and ethical issues that can surface during implementation.
    Choosing the companys strategy toward e-commerce. Generally
    speaking there are three major options: (1) Lead: Conduct large-scale
    innovative e-commerce activities. (2) Watch and wait: Do nothing, but
    carefully watch what is going on in the field in order to determine when EC
    is mature enough to enter it. (3) Experiment: Start some e-commerce
    experimental projects (learn by doing).
    Chapter 5

    Managerial Issues (Continued)

    Privacy. In electronic payment systems, it may be necessary to protect the


    identity of buyers. Other privacy issues may involve tracking of Internet
    user activities by intelligent agents and cookies, and in-house monitoring
    of employees Web activities.
    Justifying e-commerce by conducting a cost-benefit analysis is very
    difficult. Many intangible benefits and lack of experience may produce
    grossly inaccurate estimates of costs and benefits. Nevertheless, a
    feasibility study must be done, and estimates of costs and benefits must
    be made.
    Order fulfillment. Taking orders in EC may be easier than fulfilling them.
    Managing the impacts. The impacts of e-commerce on organizational
    structure, people, marketing procedures, and profitability may be dramatic.
    Therefore, establishing a committee or organizational unit to develop
    strategy and to manage e-commerce is necessary.
    Chapter 5

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