Air India
Air India
Air India
RUNWAY
PREPARIED BY:SAKHIYA SAGAR
SHUKLA KRUPA
KAILA TULSI
CONTENTS:
HISTORY
ESTABLISHMENT
VISION
MISSION
AIR INDIA MAJOR HUBS
SWOT ANALYSIS
IMPLEMENTATION OF SAP ERP PACKAGE
RECOMMENDATION
CONCLUSION
HISTORY
ESTABLISHMENT
Tata Airlines
Founder J.R.D Tata
15 October 1932
3 Seater De Havilland Puss Moth
First Pilot - Nevill Vintcent
First Flight
Karachi, Ahmedabad ,
Mumbai
IN 2007,
Air India and Indian Airlines merged into one airline, with its
name remaining Air India. Air India is now a part of Star
Alliance and is supposed to be joined by Alliance Air and Air
India Express soon.
Additional revenue/assets
Increased connectivity and presence (size) lead to
additional revenue additional value from:
Larger carriers achieve a disproportionate share of
revenue (S-Curve)
Better schedule optimization
Less pricing competition
Improved operating efficiencies
Strategic Acquisition
VISION:
MISSION:
HELPDESK PROBLEMS
CONTINUE
GOVERNMENT
TURNAROUND STRATEGY
OF AIR INDIA
REVENUE(ANNUAL INCOME):
14713
17000
2013/14
19000 *
*- Projections
crores
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
Low profitability
Presence of tough competition both in
the domestic as well as international
segment.
Entry of Low cost carriers in the
domestic segment.
Communication loopholes
Financial issues causing delay in
payments to employees.
OPPORTUNITIES
THREATS
IMPLEMENTATION ISSUES
RECOMMENDATION
CONTINUE
100% refund.
Credible information sources.
Employee satisfaction.
Improved internal communication
CONCLUSION
Winning customers trust can help Air India come
out of the current financial crisis.
Organization must be well equipped in terms:
staff, devices and information.
THANK YOU