This document provides an overview of key concepts in representation theory, including the male gaze and how media can objectify and act as voyeurs of women. It discusses feminist film theorist Laura Mulvey and her concept of "the male gaze," which argues that media has a masculine ideology and portrays women as passive objects to be looked at. The document also covers additional representation theories like how our views of others are shaped by media representations and how media can manufacture representations that influence society. Students will analyze and apply these representation theories in their own media coursework and productions.
This document provides an overview of key concepts in representation theory, including the male gaze and how media can objectify and act as voyeurs of women. It discusses feminist film theorist Laura Mulvey and her concept of "the male gaze," which argues that media has a masculine ideology and portrays women as passive objects to be looked at. The document also covers additional representation theories like how our views of others are shaped by media representations and how media can manufacture representations that influence society. Students will analyze and apply these representation theories in their own media coursework and productions.
This document provides an overview of key concepts in representation theory, including the male gaze and how media can objectify and act as voyeurs of women. It discusses feminist film theorist Laura Mulvey and her concept of "the male gaze," which argues that media has a masculine ideology and portrays women as passive objects to be looked at. The document also covers additional representation theories like how our views of others are shaped by media representations and how media can manufacture representations that influence society. Students will analyze and apply these representation theories in their own media coursework and productions.
This document provides an overview of key concepts in representation theory, including the male gaze and how media can objectify and act as voyeurs of women. It discusses feminist film theorist Laura Mulvey and her concept of "the male gaze," which argues that media has a masculine ideology and portrays women as passive objects to be looked at. The document also covers additional representation theories like how our views of others are shaped by media representations and how media can manufacture representations that influence society. Students will analyze and apply these representation theories in their own media coursework and productions.
theorist In 1975 she compiled her most famous book Visual and Other Pleasures She found the term: The Male Gaze What do you think the term the male gaze means?
Laura Mulvey: The Male Gaze
A feminist theory that states that the media
has a masculine ideology
When men see a woman actor they look at her, and when they see a male actor they look with him or put themselves in his place. When women see a woman actor they also look at her, and hence see her through a male gaze.
The Male Gaze: Objectify
Objectifies: a form that is made to be
represented as an object.
Media objectifiy the female in media texts.
The female is seen as a passive object.
The Male Gaze: Voyeurism
Voyeuristic (from the French voyeur, "one who looks")
can take several forms, but its principal
characteristic is that the voyeur does not normally relate directly with the subject of their interest, who is often unaware of being observed.
Year 13: Media Studies
Friday 24th February 2012
Lesson objectives Have I learnt more representation theories? Can I apply the theories to my production?
Taboo In pairs/threes One person facing the board Other person facing the back wall Explain the following words without
saying the word
Without saying the banned words
Objectify Banned word Object
Voyeurism Banned words Doggy Perve Pervert
Male Gaze Banned word Laura Mulvey
Why is representation important in the media? Representation is well contrived and
thought out by producers, editors,
record companies etc Fundamentally the representation of the artist/film/TV distinguishes the genre of the music/film/programme In the media industry the representation of an artist/band/film/TV is important to sell the image of the medium
Tim OSullivan 2002 key concepts in communication and cultural studies Representation is the way in which ideas, objects, people, groups and life forms are depicted by the mass media and is the method used by the mass media to create meanings.
Introduction short and sweet
Within my music video, I used key representations to signify certain ideas. Tim OSullivan states Representation is the way in which ideas and groups of people are depicted by the mass media to create meaning. We used codes to create meanings to our audience about, people, events and ideas.
Richard Dyar 2008: Beyond representational correctness: rethinking Criticism of Popular Media how we are seen determines how we are treated, how we treat others is based on how we see them, how we see them comes from representation.
Michael Maffesoli Globalism, Nationalism, Tribalism: Bringing Theory Back 2006 Identified the idea of the urban tribe members of the small groups tend to have similar worldwide views, dress styles and common behaviours. However this leads to the decline of individualism.
Louis Althusser On Ideology 2008 The media can manufacture a representation which then influences society thus the society becoming that representation. When a perception is created by the media which takes over society and then it becomes a reality. Stereotypes e.g. Women are vulnerable and victimised and dominated by men
