Market Survey On Sony Television: BY: GAZAL (14202255) ANURAG (14202256) SWETA (14202254) HARISH (14202260)
Market Survey On Sony Television: BY: GAZAL (14202255) ANURAG (14202256) SWETA (14202254) HARISH (14202260)
Market Survey On Sony Television: BY: GAZAL (14202255) ANURAG (14202256) SWETA (14202254) HARISH (14202260)
BY :
GAZAL (14202255)
ANURAG (14202256)
SWETA (14202254)
HARISH (14202260)
CONTENT
INTRODUCTION
RESEARCH METHODOLOGY
DATA SOURCE
SWOT ANALYSIS
STRATEGIES OF 4Ps
LIMITATIONS
CONCLUSION
RECOMMENDATIONS
SONY CORPORATION
Founded by Akio Morita and Masaru Ibuka in 1946 and the word Sony is derived from the name
sonus , the latin word for sound.
With brands names such as Bravia, Xperia, Alpha, Headphones, Handycam, Cyber-shot, sony hi-fi
and PlayStation, sony has established itself as a value leader across its various product categories of
audio/visual entertainment products
SONY INDIA
Bravia is an In house brand owned by Sony which produces high-definition LCD televisions,
projection tvs and front projectors, home cinemas and the Bravia home theatre range
Sonys LCD market increased from 12% in 7 to 14% in 2009, 107 million units were sold in 2009 ,
the increase of sales were 43% higher than 2008.
RESEARCH METHODOLOGY
SAMPLE AND QUESTIONNAIRE
They were asked about their Demographic background including age, education level.
DATA COLLECTION
SAMPLE SIZE : 26
AGE : 20-25
RESPONDENTS
42%
58%
MALE
FEMALE
Very Good
Excellent
Good
Excellent; 44%
Yes; 80%
No
Yes; 88%
Yes
No
SAMSUNG
L.G
PHILIPS
SONY
5% 5%
16%
5%
32%
10
32%
SWOT ANALYSIS
STRENGTH
Sony has got a strong brand image which is known globally by most people in the world.
Sound and picture quality of Sony television has a bench mark.
WEAKNESS
Sony market is eroded by LG, Samsung and Panasonic in India.
This was mainly due to the fact that the price of other brands are lower than that of Sony and the
products also has more features.
The decline in its sales has led Sony reporting losses for the past 5 years.
OPPORTUNITIES
Electronic market is expected to grow
Joint ventures and Strategic acquisitions
Sony has invested and improved their marketing strategies in order to attract new
customers and created awareness as well as trust from the consumers.
One successful advertising technique is the companys partnership with FIFA
THREATS
Black market
Competitors in the market.
CONCLUSION
It was made clear that the Sony Television is the market leader. Sony Television has
to come up with more innovative promotional campaigns in order to gain more
consumers.
Most of the respondents have expressed a positive note on factors like company image,
price and perfection.
Sony Television has good reputation. Even though consumers are looking for a better
one. We hope that Sony will make it.
Customer satisfaction index is a good tool to make
improvements in the products and services of the company and therefore should utilize
carefully and kept as confidential as possible.
RECOMMENDATION
Company should improve/upgrades its employees product knowledge, market
situation and its competitors knowledge by giving proper training to employee.
The Company should not only concentrate on the customer satisfaction but also
monitor their competitors performance in their area of operations.
The Company should make changes according to the other competitors &
according to the customers expectations.
The company should keep in mind the need of young generation and innovation.