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    The Noodle Market

    Uploaded by

    Ravi Panara
    The instant noodle market in India is valued at Rs. 3500 crore annually and is growing at 20% each year. Nestle Maggi dominates the market with 80% share of the noodles category and 58.3% share overall. Other major players include ITC's Sunfeast Yippee, Hindustan Unilever's Knorr Soupy Noodles, Nissin, and Ching's Secret. The market is segmented based on factors like lifestyle, age, and occupation. Companies target various segments like children, adults, and working individuals. Opportunities exist in addressing health concerns and tapping the rural market.

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    The Noodle Market

    Uploaded by

    Ravi Panara
    1K views27 pages
    The instant noodle market in India is valued at Rs. 3500 crore annually and is growing at 20% each year. Nestle Maggi dominates the market with 80% share of the noodles category and 58.3% share overall. Other major players include ITC's Sunfeast Yippee, Hindustan Unilever's Knorr Soupy Noodles, Nissin, and Ching's Secret. The market is segmented based on factors like lifestyle, age, and occupation. Companies target various segments like children, adults, and working individuals. Opportunities exist in addressing health concerns and tapping the rural market.

    Original Description:

    indian noodle market facts and figures

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    The instant noodle market in India is valued at Rs. 3500 crore annually and is growing at 20% each year. Nestle Maggi dominates the market with 80% share of the noodles category and 58.3% share overall. Other major players include ITC's Sunfeast Yippee, Hindustan Unilever's Knorr Soupy Noodles, Nissin, and Ching's Secret. The market is segmented based on factors like lifestyle, age, and occupation. Companies target various segments like children, adults, and working individuals. Opportunities exist in addressing health concerns and tapping the rural market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views27 pages

    The Noodle Market

    Uploaded by

    Ravi Panara
    The instant noodle market in India is valued at Rs. 3500 crore annually and is growing at 20% each year. Nestle Maggi dominates the market with 80% share of the noodles category and 58.3% share overall. Other major players include ITC's Sunfeast Yippee, Hindustan Unilever's Knorr Soupy Noodles, Nissin, and Ching's Secret. The market is segmented based on factors like lifestyle, age, and occupation. Companies target various segments like children, adults, and working individuals. Opportunities exist in addressing health concerns and tapping the rural market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27
    At a glance
    Powered by AI
    The key takeaways are that the Indian instant noodles market is growing at 20% annually and is dominated by Maggi noodles. Major players include Nestle, Hindustan Unilever, ITC and others.

    The major players in the Indian instant noodles market are Nestle (Maggi), Hindustan Unilever (Knorr Soupy Noodles), ITC (Sunfeast Yippee noodles), Capital Foods Ltd. (Ching's Secret), CG Foods India Pvt. Ltd.(wai wai) and Future Group (tasty Treat).

    Nestle employs strategies like promotional campaigns in schools, different pack sizes, new product innovations and advertising for Maggi noodles. Some of their campaigns include 'Me and Meri Maggi' and launching healthy options like Maggi Oats Noodles.

    INSTANT NOODLES

    Instant Noodles market


    Total market share of instant noodle
    market in India is Rs 3500 crore.
    Annual sales Rs 3000 crore in 2014
    in noodles and pasta category.
    Growth rate per year-20 percent.
    Research by Nielsen.

    NESTLE MAGGI
    Name of brand

    Quantity

    Price

    Oats Noodles

    80 gm

    Rs 25

    Atta noodles

    320 gm

    Rs 95

    Hungroo

    420 gm

    Rs 58

    Cuppa mania

    70 gm

    Rs 40

    Chicken

    142 gm

    Maggi Vegetables
    Multigrainz Noodles

    80 gm

    Rs 30
    Rs 15

    Market leader with 80 percent in noodles category


    Overall market leader with 58.3 percent in all categories.

    STPD analysis of nestle


    Segmentation based on lifestyle and
    habits of urban families
    Targeting- kids, adults
    Positioning- with statements such as
    2 minute noodles and easy to
    cook, good to eat.
    Differentiation- taste, flavor and
    packing

    Market penetration strategies of maggi


    noodles

    Promotional campaigns in schools


    Advertising strategies
    Availability in different pack size
    New product innovations

    Me and Meri Maggi


    New MAGGI OATS
    Noodles#HealthIsEnjoyable

    Chings noodles
    Name of brand

    quantity

    price

    Hakka noodles

    150 gm

    25

    Schezwan noodles

    75 gm

    15

    Singapore noodles

    75 gm

    15

    Manchurian noodles

    75 gm

    15

    Hot garlic noodles

    75 gm

    15

    MARKET SEGMENTATION FOR CHINGS


    Demographic Segmentation
    Family size=easy to cook & serve
    Age=All type of age groups
    Occupation=Convenient for working people
    Psychographic segmentation
    On the basis of social status
    -middle class, lower middle class, upper
    class & upper middle class
    On the basis of life style
    -People with busy life styles, health & fitness
    conscious

    MARKET SEGMENTATION FOR


    CHINGS
    Targeting
    -Children
    -Adults
    -Oldies
    Positioning
    -Real Chinese
    -Brand with instant Chinese food
    Strategy Just in a minute experience
    the authentic taste of China

    Chings Instant Noodles

    HUL KNORR SOUPY


    NOODLES
    Name of brand

    Quantity

    Price

    Knorr soupy noodles

    60 gm

    Rs 12

    Chinese noodles fried


    rice

    30 gm

    Rs 25

    Market share 2.6 percent

    Knorrs STPD analysis


    Segmentation : according to the
    habits and lifestyle of urban families.
    Target: kids, youth, adults
    Positioning: as a snack
    Differentiation: soup and noodles

    Knorr soupy noodles

    NISSIN
    Name of brand

    Quantity

    Price

    Scoopies

    70 gm

    Rs 10

    Cup Noodles-Meggi
    Manchow

    70 gm

    Rs 40

    Cup Noodles-Tomato

    50 gm

    Rs 20

    Spiced Chicken

    70 gm

    Rs 40

    Manchurian

    50 gm

    Rs 20

    Market share 4 percent

    SEGMENTATION, TARGETING &


    POSITIONING
    Segment
    -Youngsters
    Target
    -Working individuals
    -Mothers
    Positioning
    -Choice between MAGIC and CLASSIC
    -Comes in round shape
    -Can be eaten even after sometime

    Nissin Scoopies

    ITC (SUNFEAST YIPPEE)


    Name of brand

    Quantity

    Price

    Magic Masala

    75 gm

    Rs 10

    Classic Masala

    75 gm

    Rs 10

    Chinese Masala

    75 gm

    Rs 15

    Market share is 6 percent

    MARKET RESEARCH AND


    SHARE
    Indian noodle market
    Increasing competition
    New product launches and extensive
    marketing
    Stress on health and wellness
    Traditional flavors still dominate
    Huge rural market

    Nissins stpd analysis


    Target: buyers between the age of
    16-35
    Segment- Fast to prepare meal

    Sunfeast Yippee Noodles

    INSTANT NOODLE MARKET


    SHARE
    The market is
    dominated by
    instant
    noodlesand
    Nestles brand
    Maggi

    Trends in Indian noodle


    market
    Increasing competition
    New product launches and
    extensive marketing
    Stress on health and wellness
    Traditional flavors still dominate
    Addressing rural market

    Key players in Indian noodle


    market
    Nestle (Maggi)
    Hindustan Unilever (Knorr Soupy
    Noodles)
    GlaxoSmithKline Consumer Healthcare
    (Foodles)
    Capital Foods Ltd. (Ching's Secret)
    ITC (Sunfeast Yippee noodles)
    CG Foods India Pvt. Ltd.(wai wai)
    Future Group (tasty Treat)

    Opportunities in Indian noodle


    market
    Health and wellness theme
    Huge Rural market

    Instant Food Categories


    Upma
    Rice Idli
    Rava Idli
    Dhosa
    Vada
    Gota
    Khaman
    Dalwada
    Dahiwada
    Dhokla
    Sambhar
    Soji shiru
    Various puddings
    Kadhi / Poha
    Soups

    Pizza
    Methi Gota
    Uttapam
    Falafel
    Gulabjamun
    Handvo
    Mathia
    Fafda, Cholafali
    Mendu Wada
    Gujarati daal
    Basundi
    Vermicelli
    Khichiya
    Falooda
    Ready to eat recipes

    Instant Food Categories


    Major instant food competitors of the
    noodle market
    MTR breakfast mixes
    Ramdev instant food products
    Gits
    Briaura
    Bluebird
    ITCs Aashirvaad
    Suhana

    Thank you

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