Professional Documents
Culture Documents
Session 4 - Beta Golf
Session 4 - Beta Golf
Opportunity Identification
Classes of Opportunities
Increasing the value of a produce or service
New applications of existing means or
technologies
Creating mass markets
Customization for individuals
Increasing reach
Managing the supply chain
Convergence of change
Process innovation
Increasing the scale of the firm
Sources of Ideas
Prior Job
43%
Hobby / Interest
18%
Suggestion / Chance
18%
12%
Other
9%
Sweet spots
http://ecorner.stanford.edu/authorMaterialI
nfo.html?mid=1465
Changing role of
religious organizations
Changing role of
women in society
Pervasive influence of
the media televisions,
DVDs, Internet
Growth of the Latino
population in the U.S.
Opportunity Evaluation
Able to accommodate
uncertainty and ambiguity
Flexibly adapts to changing
circumstances and competitors.
Seeks to evaluate and mitigate
the risks of the venture.
Creates a vision of the venture
to communicate the opportunity
to staff and allies.
Attracts, trains, and retains
talented, educated people
capable of multidisciplinary
insights.
Market domain
Industry domain
Potential
Profitability
of opportunity
Macro-level
Market
attractiveness
Industry
attractiveness
Mission, aspirations,
Ability to execute
propensity for
risk
Team
domain
Venture
strategy
Connectedness up,
down, and across value chain
Micro-level
Sustainable
advantage
Acquire company
New company
OEM option
Prep Work
Tuesday
R&R
Trivia Inc
Bob Reiss
Sam Kaplan
TV Guide (Royalty Basis and They Own Goods)
Alan Charles
Swiss Colony