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    Levi Strauss & Co.: Swot Analysis

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    Tharinda Weerasinghe
    Levi Strauss & Co. is a global apparel company founded in 1853 that markets jeans and casual wear in over 110 countries. While originally focused only on jeans, Levi's has expanded its product line to become a complete casual wear brand. The company's mission is to market the most appealing casual clothing worldwide. Its SWOT analysis identifies internal strengths like its brand leadership in jeans and external opportunities like increased casual wear usage, but also notes internal weaknesses such as declining customer loyalty and retail sales and external threats from growing competition.

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    Levi Strauss & Co.: Swot Analysis

    Uploaded by

    Tharinda Weerasinghe
    78 views10 pages
    Levi Strauss & Co. is a global apparel company founded in 1853 that markets jeans and casual wear in over 110 countries. While originally focused only on jeans, Levi's has expanded its product line to become a complete casual wear brand. The company's mission is to market the most appealing casual clothing worldwide. Its SWOT analysis identifies internal strengths like its brand leadership in jeans and external opportunities like increased casual wear usage, but also notes internal weaknesses such as declining customer loyalty and retail sales and external threats from growing competition.

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    Levi Strauss & Co. is a global apparel company founded in 1853 that markets jeans and casual wear in over 110 countries. While originally focused only on jeans, Levi's has expanded its product line to become a complete casual wear brand. The company's mission is to market the most appealing casual clothing worldwide. Its SWOT analysis identifies internal strengths like its brand leadership in jeans and external opportunities like increased casual wear usage, but also notes internal weaknesses such as declining customer loyalty and retail sales and external threats from growing competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    78 views10 pages

    Levi Strauss & Co.: Swot Analysis

    Uploaded by

    Tharinda Weerasinghe
    Levi Strauss & Co. is a global apparel company founded in 1853 that markets jeans and casual wear in over 110 countries. While originally focused only on jeans, Levi's has expanded its product line to become a complete casual wear brand. The company's mission is to market the most appealing casual clothing worldwide. Its SWOT analysis identifies internal strengths like its brand leadership in jeans and external opportunities like increased casual wear usage, but also notes internal weaknesses such as declining customer loyalty and retail sales and external threats from growing competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SWOT ANALYSIS

    LEVI STRAUSS & CO.

    INTRODUCTION

    Founded in 1853 by Bavarian


    immigrant Levi Strauss
    Levi strauss & Co. is one of the
    worlds largest brand name
    apparel marketers with sales in
    more than 110 countries
    In 2009 completed 15 years in
    india

    INTRODUCTION CONT

    It expanded its portfolio from being a


    jeans only brand to emerge as the
    complete casual wear brand

    MISSION

    We will market the most appealing


    and widely worn casual clothing in
    the world. We will clothe the world."

    VISION

    We are the embodiment of the


    energy and events of our times,
    inspiring people with a pioneering
    spirit.

    VALUES

    Empathy walking in other peoples shoes

    Originality being authentic and innovative

    Integrity doing the right thing

    Courage standing up for what we believe

    SWOT ANALYSIS

    POTENTIAL INTERNAL THREATS

    POTENTIAL INTERNAL STRENGTH

    A distinctive competence?
    Adequate financial resources?
    Good competitive skills?
    Well acknowledged market leader?
    Well-conceived functional area strategies?
    Access to economies of scale?
    Insulated from strong competitive
    pressures?
    Proprietary technology?
    Costs advantages?
    Product innovation abilities?
    Proven management?
    Ahead on experience curve?
    Other?

    No clear strategic direction?


    A deteriorating competitive position?
    Obsolete facilities?
    Subpar profitability because?
    Lack of managerial depth and talent?
    Missing any key skills or competence?
    Poor track record in implementing strategy?
    Plagued with internal operating problems?
    Vulnerable to competitve pressures?
    Falling behind in R&D?
    Too narrow a product line?
    Weak market image?
    Competitve disadvantages?
    Below-average marketing skills?
    Unable to finance needed changes in strategy?
    Higher overall unit costs relative to key competitors?
    Other?

    SWOT ANALYSIS CONT.


    POTENTIAL EXTERNAL OPPORTUNITIES

    Serve additional customer groups?


    Enter new markets or segments?
    Expand product line to meet
    broader range of customer needs?
    Diversify into related products?
    Add complementary products?
    Ability to move to better strategic
    group?
    Complacency among rival firms?
    Faster market growth?
    Others?

    POTENTIAL EXTERNAL THREATS

    Likely entery of new competitors?


    Rising sales of substitute products?
    Slower market growth?
    Adverse government pressures?
    Growing competitive pressures?
    Vulnerability to recession and
    business cycle?
    Growing bargaining power of
    custormers or suppliers?
    Changing buyer needs and tastes?
    Adverse demographic changes?
    Others?

    LEVI STRAUSSS SWOT ANALYSIS

    OPPORTUNITIES
    1.The consumer is becoming more leisure-oriented and
    wearing jeans more often
    2.Levi strauss more commands 43% of the market in
    jeans
    3.K-mart, Wal-mart and other retailers do not currently
    sell Levis jeans

    THREATS
    1.Both Blue Bell and VF corps jeans are gaining market
    share
    2.Sears and J.C. Penneys may withdraw their orders
    from Levi Strauss
    3.Levi strauss traditional distributors are angered by
    Levis policy of selling to mass retailers such as Sears
    3. 1980-1982 were financially disastrous years for Levis

    STRENGTHS

    WEAKNESSES

    1.Levi strauss has excess


    working capital
    2.Advertising effectiveness
    is excellent
    3.David Hunter has become
    a successful fashion brand

    1.Customer loyalty has


    declined
    2.Retail sales of Levis
    jeans are declining
    3. Nine plants have
    been shut since 1982

    SO Strategies

    WO Strategies

    1.Product development
    S1,S3,O1
    2.Forward integration
    S2,O3

    ST Strategies

    WT Strategies
    1.Retrenchment:W2,
    W3,T3,T4
    2.Martket
    penetration :
    W2,T3

    THANK YOU.

    QUESTIONS?

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