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    E Choupal

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    GOVINDARAJ M
    E-choupal is an initiative by ITC Ltd to provide internet access to rural farmers in India. It was launched in 2000 and now benefits over 4 million farmers across 40,000 villages. Prior to e-choupal, farmers had to sell crops through middlemen at government-regulated wholesale markets which resulted in losses. E-choupal addresses these issues by setting up internet kiosks in villages operated by local farmers, allowing farmers to get real-time information on markets, weather and best farming practices. This has improved incomes for farmers by cutting out middlemen and enabling better prices. E-choupal has since expanded to also provide other services like jobs and promoting rural products.

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    E Choupal

    Uploaded by

    GOVINDARAJ M
    436 views19 pages
    E-choupal is an initiative by ITC Ltd to provide internet access to rural farmers in India. It was launched in 2000 and now benefits over 4 million farmers across 40,000 villages. Prior to e-choupal, farmers had to sell crops through middlemen at government-regulated wholesale markets which resulted in losses. E-choupal addresses these issues by setting up internet kiosks in villages operated by local farmers, allowing farmers to get real-time information on markets, weather and best farming practices. This has improved incomes for farmers by cutting out middlemen and enabling better prices. E-choupal has since expanded to also provide other services like jobs and promoting rural products.

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    e-choupal

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    E-choupal is an initiative by ITC Ltd to provide internet access to rural farmers in India. It was launched in 2000 and now benefits over 4 million farmers across 40,000 villages. Prior to e-choupal, farmers had to sell crops through middlemen at government-regulated wholesale markets which resulted in losses. E-choupal addresses these issues by setting up internet kiosks in villages operated by local farmers, allowing farmers to get real-time information on markets, weather and best farming practices. This has improved incomes for farmers by cutting out middlemen and enabling better prices. E-choupal has since expanded to also provide other services like jobs and promoting rural products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    436 views19 pages

    E Choupal

    Uploaded by

    GOVINDARAJ M
    E-choupal is an initiative by ITC Ltd to provide internet access to rural farmers in India. It was launched in 2000 and now benefits over 4 million farmers across 40,000 villages. Prior to e-choupal, farmers had to sell crops through middlemen at government-regulated wholesale markets which resulted in losses. E-choupal addresses these issues by setting up internet kiosks in villages operated by local farmers, allowing farmers to get real-time information on markets, weather and best farming practices. This has improved incomes for farmers by cutting out middlemen and enabling better prices. E-choupal has since expanded to also provide other services like jobs and promoting rural products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    e-choupal

    E-CHOUPAL
    Presented by
    Chitra K
    Harish V Kanna
    Madan L
    WHAT IS e-choupal
    About
    • Developed by ITC agri-business division
    • Brainchild of S Sivakumar
    • Promoted by Y. C. Deveshwar, Chairman, ITC
    • Launched in June 2000
    • largest Internet-based initiative in rural India
    • Benefits 4 million farmers in 40000 villages
    SUPPLY CHAIN BEFORE E-CHOUPAL INITIATIVE
    DEMERITS OF PRIOR SYSTEM
    STRUCTURE OF E-CHOUPAL
    CHARACTERISTICS OF e-choupal
    • Customer centric.
    • Used for many commodities and multiple
    transactions.
    • Easily scalable.
    • Uses local talent and local people and develops
    local leaders.
    • Extended to local as well as global procurers.
    • Nurtures local entrepreneurs .
    • Uses all the existing institutions and legal
    frameworks .
    INITIAL PROBLEMS FACED BY e-choupal
    • Infrastructural inadequacies

    • Power supply

    • Telecom connectivity and bandwidth

    • Challenge of imparting web skills


    PROBLEMS IN AGRICULTURAL SECTOR

    • Loss of productivity through soil erosion

    • Out-model farm practices and inferior inputs

    • Loss and disruption of farm incomes

    • Inadequate access to primary education and

    healthcare.
    ITC BUSINESS MODEL
    • Choupal: A Hindi word meaning village
    gathering place
    • Mandi: A government mandated market-yard
    where farmers sell their crops
    • Sanchalak: The village farmer who runs the e-
    Choupal and acts as ITC’s representative in the
    village
    • Samyojak: The commission agent in his role as
    a collaborator
    MODEL E-CHOUPAL NAGAR
    DISTRIBUTION
    INB INSP WEI
    SUPPLY CHAIN POST RE-ENGINEERING
    ECTI GHI HU
    OU
    PRI ON NG B
    ND
    CIN AND AND LOG
    LOG GRA PAY
    G ISTI
    ISTI DIN MEN
    CS
    CS G T
    ITC GAINS
    600
    300
    500
    250 100

    Costs (Rs./ Metric Ton)


    400 250
    200
    Costs(Rs./ MetricTon)

    300
    150 70 75
    200 100
    100 70 0
    50 10
    100
    85
    0
    50 50
    0 0
    0 Mandi e-Choupal

    Mandi e-Choupal
    Commission Handling and Transit Losses
    Handling and Transit Losses Labor Costs
    Labor Costs Bagging and Weighing
    Bagging and Weighing Transportation Transportation
    CORE INFORMATION AND COMMUNICATION NEEDS

    • Weather
    • Pricing
    • News
    • Customized Quality Solutions
    • Intelligent Product Deployment
    • Best practices
    PARTNERS
    FUTURE PLANS
    • PROMOTING ECO-TOURISM, ECOMEDICINE,
    TRADITIONAL CRAFTS
    • JOINED HANDS WITH MONSTER JOBS TO
    PROVIDE JOBS FOR RURAL YOUTH
    • ENSURE PRODUCT QUALITY

    • DEVELOP RURAL MARKET TO PROMOTE OTHER


    PRODUCTS
    AWARDS
    • United Nations Industrial Development
    Organisation (UNIDO) Award 2008
    • Stockholm Challenge 2006
    • Innovation for India Award 2006
    • The Corporate Social Responsibility Award
    2004
    THANK YOU….

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