Lijjat Papad
Lijjat Papad
Lijjat Papad
LIJJAT PAPAD
A JOURNEY OF 53 YEARS..
THE BEGINNING
Began with 7 semi-illiterate lady tenements of Lohana Niwas
Founded in Girgaum, Mumbai On 15th March, 1959
Expanded as an Institutions
A small inconspicuous function of making 4 packets of papad started
Borrowed .80 from Chaganlal Karamsi Parekh, A member of the servants of India Society and a social worker.
"Pitamaha" Late Shri Dattanibapa (Shri Purshottam Damodar Dattani) who showed the correct path and guided the Institution till his last breath.
INTRODUCTION
Started in 1959 with 7 members and borrowed .80/ 1966 registered under the Bombay Public Trust Act, 1950 and registered under Societies
registration Act, 1860
Got recognition from Khadi & Village Industries Commission as a village industry
Its Not a public or private company, Its a Papad Rollers Institution
Objective : Employment to the ladies ( Sisters)
Sales : .850 crores
Employment over 43,000 women
ORGANIZATION OF STRUCTURE
Central Managing Committee
21 Members
President
Vice- President
2 Secretaries
2 Treasurers
AWARDS
6th Sept 2002, Business Women Of the Year by The Economics Times for corporate
excellence
14th March 2003, Best Village Industry Institution award from Honble Prime Minister
Shri Atal Bihari Vajpayee
4th Feb -2011, choosen as the POWER BRAND 2010-11 by the Indian Consumer
Brand Equity Award by Honble President of India, Late Dr. A.P.J Abdul Kalam.
PRODUCTS
PAPAD
CHAPATI
KHAKRA
APPALAM
MASALA
VADI
GEHU ATTA
BAKERY PRODUCTS
SASA DETERGENT POWDER
BASIC THOUGHTS
It is voluntary organization of sisters.
The organization is neither for the poor sisters nor for the rich ones
It never accepts charity or grant.
It believes in running the business wisely.
The organization strictly observes the practice of maintaining the accounts regularly
writing the books daily & preparing balance sheets every month.
The organization is like a family & sisters run it as if they all belong to the same family.
The organization is like a revered place of worship.
No one can change these basic thoughts of the organization
BRANCHES - 83
Mumbai Branches: 19
Outstation Branches: 64
Andhra Pradesh
Jammu
Bihar
Karnataka
Delhi
Madhya Pradesh
Gujarat
Maharashtra
Haryana
Odisha
West Bengal
Tamilnadu
Jharkhand
DIVISIONS - 27
Advertising Division
Chapati Division
Dal and Flour Mill Division
Export Divison
Gehu Atta Divison
Masala Division
Printing Division
Poly Propylene Division
Store Room
Depot
Raw Material Division
SALES OFFICE
Ahmedabad
Bhuj
Hyderabad
Kolkata
Vadodara
Vashi
DISTRIBUTORS
All across, India
Distributor selection process
Requires deposits, based on the size of order
Orders are accepted once a month, also whenever required
Delivery time is 3 to 7 days
No-Credit Policy
MARGINS
Dealer Price
(100 gm)
MRP
Avg. Margin
21
25
16.00 %
21
25
16.00%
21
25
16.00%
26.5
32
17.00%
Udad Special
26.5
32
17.00%
26.5
32
17.00%
26.5
32
17.00%
14
17
17.00%
Varieties
EXPORTS
Same price for exporters as that of domestic dealers
No MRP on products
MARKETING AND
ADVERTISEMENT
Only 1% of the profit is used for marketing and advertisement
No major efforts are undertaken for marketing
This is to avoid, surges in demand, as it will affect the entire process
Organic growth is encouraged