Modul Ajar PPRN6

PENGEMBANGAN
PRODUK & TEKNOLOGI

Dewi Auditiya Marizka
PPRN-STMI-Dewi A M
Technology In Design
CAD - Computer Aided Design
Membantu untuk menciptakan dan

modifikasi rancangan
CAE - Computer Aided Engineering
Menguji dan menganalisis rancangan

dengan komputer
CAD/CAM - Design & Manufacturing
Secara otomatis mengubah (konversi)

data CAD menjadi instruksi pemrosesan
kepada mesin/peralatan yang
dikendalikan oleh komputer
PPRN-STMI-Dewi A M
PERANCANGAN PRODUK
Design by Innovation,- perancangan
produk dengan menggunakan ide
perusahaan sendiri.
Design by Imitation,- perancangan produk
yg tidak menggunakan ide perush. Sendiri,hanya meniru produk lain dengan cara
reverse engineering.
PPRN-STMI-Dewi A M
PPRN-STMI-Dewi A M
Three Level of Product

Installation
Augmented
Product
Packaging
Tangible
Product
Brand
Delivery Name
&
credit
Core Benefit
or service
Quality
Styling
Warranty
Sistem Industri I:
Manajemen Pemasaran I
Features
After
sale
service
Core
Product
PRODUCT MIX
1.
MANFAAT PRODUCT (CORE PRODUCT)

Hotel sekedar menyediakan jasa kamar utk istirahat /
tidur
2.
BASIC PRODUCT
Hotel Bangunan kamar hotel
3.
EXPECTED PRODUCT
Hotel handuk & sprei yg bersih, tenang,lampu meja
4.
AUGMENTED PRODUCT
Hotel Atribut-atribut yg membedakannya dgn pesaing
(remote control TV, proses check in / out cepat,
makanan & layanan room service yg baik, dst)
5.
POTENTIAL PRODUCT
- Surprise-surprise(Welcome fruits/flower dlm kamar)
- Inovasi-inovasi (suite room,komputer &internet,dst)
Sistem Industri I:
Word of mouth
communication
Personal
Needs
Past
Experience
Expected Service
Gap 5
Perceived Service
MARKETER
Service Delivery (Including
Pre & Post Contracts)
Gap 1
Gap 3
Transaction of Perceptions
into Service Quality Specs
Gap 2
Management Perceptions of
Consumer Expectations
Gap
4
External
Communications
to customers
PRODUCT LIFE CYCLE
Concept Design Prototype:
Concept,
engineering design, engineering drawing,
prototype, tested: product specification
performance
Product launch:
growth phase, depends on

the market response to the product, sales start
slow
Product growth:
acceralate the product

becomes known & accepted in the market place
PPRN-STMI-Dewi A M
Product Life Cycle

Activity
Maturity
Growth
Decline
Introduction
Sistem Industri I:
PRODUCT LIFE CYCLE
Mature stage:
growth rate is slow down
Subsitution products:
new product
Product Obsolescence:
little or no monetary
value, recycled, placed in museums, kept as collection
item
PPRN-STMI-Dewi A M
10
PRODUCT-MARKET LIFE CYCLE
PPRN-STMI-Dewi A M
11
HUBUNGAN PLC - PENGEMBANGAN

PRODUK
TAHAP PERKENALAN,- perenc produk, baik design by
innovation
maupun
design
by
imitation
yang
dikembangkan sesuai kebutuhan konsumen.
TAHAP
PERTUMBUHAN,produk
perlu
diperbaiki
&
distandarisasi, lebih andal dalam kualitas & penambahan
fitur baru.
TAHAP KEDEWASAAN,- modifikasi, peningkatan kualitas,
penambahan fitur baru serta inovasi produk baru.
TAHAP
produk
lama.
PENURUNAN,
membuat
produk
PPRN-STMI-Dewi A M
baru
pengganti
12
TECHNOLOGICAL PROGRESS (1)

Rate of product innovation
Peak & starts to decline
Dominant product design emerges
Industry standard is defined
Process innovation
Follows new product designs

Important for different generations of products
Increase a products life cycle
Maintain competitiveness until a substitute
technology creates a discontiuning in the system &
new life cycle emerges
PPRN-STMI-Dewi A M
13
TECHNOLOGICAL PROGRESS (2)
PPRN-STMI-Dewi A M
14
PERAMALAN TEKNOLOGI
Tahap pertama pada perencanaan teknologi:
peramalan teknologi
Consists of a set of formalized processess for
the study of future technological developments
due to advances in science & changes in society
Sebagai langkah awal terhadap realisasi strategi
bersaing
Peran: Evaluasi potensi pasar (produk, proses
teknologi)
PPRN-STMI-Dewi A M
15
(1)
PERAMALAN TEKNOLOGI
(2)
2 pendekatan:
Technological Opportunity Forecasting (melihat
kesempatan yang ditawarkan oleh perkembangan
knowledge)
Normative Technological Forecasting
(permasalahan yang terjadi pada masa depan,
penelitian yang diperlukan)
PPRN-STMI-Dewi A M
16
PERAMALAN TEKNOLOGI
(3)
Peramalan Teknologi
Technology Life Cycle, Rate of innovation
Didasarkan atas metodologi yang tepat untuk
meramalkan kemajuan teknologi
(keterbatasan: karakteristik & technoware;
lingkungan: sosial, ekonomi & politik; kondisi
struktur industri & pasar)
Manajemen harus mempunyai kemampuan
melakukan discountinuities teknologi
replacement technology
PPRN-STMI-Dewi A M
17
PERAMALAN TEKNOLOGI
PPRN-STMI-Dewi A M
18
(4)
PERAMALAN TEKNOLOGI
PPRN-STMI-Dewi A M
19
(5)
PERAMALAN TEKNOLOGI
PPRN-STMI-Dewi A M
20
(6) TRANSPORTASI
TECHNOLOGY PERFORMANCE
3 stage product life cycle:
New Invention: embryonic stage, slow initial
growth, experimentation
Improvement: growth stage, technology
improvement
Mature : progress in performance slown down,
become vulnerable to substitution or
obsolescence when a new or better performing
technology emerges
PPRN-STMI-Dewi A M
21
S-CURVE OF
TECHNOLOGICAL PROGRESS
PPRN-STMI-Dewi A M
22
TECHNOLOGY PERFORMANCE
PPRN-STMI-Dewi A M
23
TECHNOLOGICAL LIFE CYCLE AND MARKET

GROWTH
Market growth pattern at different phases
of the product life cycle:
Technology development
Application launch
Application growth
Mature technology
Technology subsitution
Technology obsolescence
PPRN-STMI-Dewi A M
24
TECHNOLOGY LIFE CYCLE AND MARKET

GROWTH
PPRN-STMI-Dewi A M
25
MULTIPLES-GENERATION TECHNOLOGIES
PPRN-STMI-Dewi A M
26
MULTIPLES-GENERATION TECHNOLOGIES
Technology Hierarchy
Consist of multiple technologies & derive from
different generations of innovation
Personal Computer
Technology & product life cycle
Consists of several subtechnologies
Micro-processor & own multiple-generation
technologies or subtechnologies
Several generations: 8088, 286, 386, 486, pentium
PPRN-STMI-Dewi A M
27

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PENGEMBANGAN

PRODUK & TEKNOLOGI

Membantu untuk menciptakan dan

Menguji dan menganalisis rancangan

Secara otomatis mengubah (konversi)

Three Level of Product

MANFAAT PRODUCT (CORE PRODUCT)

PRODUCT LIFE CYCLE

Concept Design Prototype:

growth phase, depends on

acceralate the product

Product Life Cycle

PRODUCT LIFE CYCLE

growth rate is slow down

PRODUCT-MARKET LIFE CYCLE

HUBUNGAN PLC - PENGEMBANGAN

TECHNOLOGICAL PROGRESS (1)

Follows new product designs

TECHNOLOGICAL PROGRESS (2)

TECHNOLOGICAL LIFE CYCLE AND MARKET

TECHNOLOGY LIFE CYCLE AND MARKET

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