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    Visual Merchandising and Retail Associations

    Uploaded by

    KevinSimon
    This document provides information about visual merchandising strategies used by Decathlon, Pantaloons, and Hamleys toy store. It describes elements of visual merchandising like store layout, signage, merchandise displays, and use of space. For Decathlon, it highlights their racetrack store layout and extensive use of signage, displays, and store space. Pantaloons uses various merchandising techniques organized by category, brand, and location within the store. Hamleys follows a racetrack layout to encourage browsing and uses signage to define categories and promotions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Visual Merchandising and Retail Associations

    Uploaded by

    KevinSimon
    194 views75 pages
    This document provides information about visual merchandising strategies used by Decathlon, Pantaloons, and Hamleys toy store. It describes elements of visual merchandising like store layout, signage, merchandise displays, and use of space. For Decathlon, it highlights their racetrack store layout and extensive use of signage, displays, and store space. Pantaloons uses various merchandising techniques organized by category, brand, and location within the store. Hamleys follows a racetrack layout to encourage browsing and uses signage to define categories and promotions.

    Original Description:

    A Powerpoint about Visual merchendising and Its retail implications

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    This document provides information about visual merchandising strategies used by Decathlon, Pantaloons, and Hamleys toy store. It describes elements of visual merchandising like store layout, signage, merchandise displays, and use of space. For Decathlon, it highlights their racetrack store layout and extensive use of signage, displays, and store space. Pantaloons uses various merchandising techniques organized by category, brand, and location within the store. Hamleys follows a racetrack layout to encourage browsing and uses signage to define categories and promotions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    194 views75 pages

    Visual Merchandising and Retail Associations

    Uploaded by

    KevinSimon
    This document provides information about visual merchandising strategies used by Decathlon, Pantaloons, and Hamleys toy store. It describes elements of visual merchandising like store layout, signage, merchandise displays, and use of space. For Decathlon, it highlights their racetrack store layout and extensive use of signage, displays, and store space. Pantaloons uses various merchandising techniques organized by category, brand, and location within the store. Hamleys follows a racetrack layout to encourage browsing and uses signage to define categories and promotions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 75

    VISUAL MERCHANDISING

    PRESENTED BY:
    ADITI TUNGARE
    MANISHA KANDHARI (141326)
    SARANG SETHIYA(141342)
    SIDDHARTH GUPTA(141348)
    VAHISTA VARIAVA (141358)
    RUPAM KHATRI

    WHAT IS VISUAL
    MERCHANDISING?
    IT IS THE ACTIVITY AND PROFESSION OF DEVELOPING
    THE
    FLOOR PLANS AND THREE-DIMENSIONAL
    DISPLAYS IN ORDER TO MAXIMIZE SALES.
    IT CHANGES A PASSIVE LOOKER INTO AN ACTIVE
    BUYER.
    IT IS THE DISPLAYING OF THE PRODUCTS IN THE
    MANNER WHICH MAKES THEM APPEALING AND
    ATTRACTIVE.

    PURPOSE OF VISUAL
    MERCHANDISING

    To attract ,engage and motivate the


    customers towards making a purchase.
    To make it easier for the customer to
    locate the desired category and
    merchandise.
    To educate about the product in an
    effective and creative way.
    To sell more and more products.
    To generate impulse sales.

    Elements of
    Visual
    Merchandising
    STORE
    FRONT

    STORE
    INTERIOR

    STORE
    LAYOUT

    MERCHAN
    DISE
    DISPLAY

    STORE
    SPACE

    Decathlon

    STORE 1

    Store Front

    Store Layout

    MERCHANDI
    SE DISPLAY

    STORE
    SPACE

    Race track:

    STORE LAYOUT

    The major customer aisle


    begins at the entrance, loops
    through the store and returns
    customer to the front of the
    store
    Exposes shoppers to the
    greatest possible amount of
    merchandise by encouraging
    browsing and cross shopping
    It facilitates impulse and
    unplanned purchase
    It encourages the customers
    to freely browse through each

    High end brands are kept near


    the
    entrance
    Vertical alignment
    according to

    of

    products

    the brands
    Private labels cover almost 80%
    of the display
    space
    Huge difference in layout for men
    and women
    section
    Huge aisle space
    For women section all sort of
    fixtures are

    SIGNA
    GE

    CATEGORY SIGNAGE
    Clear demarcation of the categories
    were indicated

    A lot of
    Signage,
    PROMOTIONAL
    displaying special
    offers is
    displayed in
    windows to entice
    customers into
    the store
    Both internal and
    external
    promotion is
    done
    Present only

    SIGNAGE

    POINT OF SALE SIGNAGE

    Placed
    near
    the
    merchandise
    they
    refer
    to
    so
    that
    customers know its
    price
    and
    detailed
    information. Help to
    quickly identify special
    offers

    This stimulate impulse


    buying
    in
    the
    customer

    LIFESTYLE IMAGES
    Uses various images
    such as pictures of
    people and places to
    create moods that
    encourage customers
    to buy the products.

    Feature Areas

    WINDOWS/ENTRANCES
    Good

    exterior

    attention,

    visual

    creates

    merchandising

    interest

    customers into the business


    Put latest fashion on mannequin

    and

    attracts

    invites

    the

    FREE STANDING DISPLAY

    Mannequins
    Stat arm
    Step arm
    Gondola
    Shelves
    Counters

    WALLS
    Enhances the view of the product to stimulate desire to
    purchase among the customers.

    ATMOSPHERICS
    Soft music
    Bright lighting
    Bright white light in watch and
    cosmetic section
    Yellowish light in ethnic section
    Colorful lights in home dcor section

    Attractive aroma in the fragrance


    division (near the entrance)
    Light cream and white walls

    PANTALOONS

    PANTALOONS
    Store layout- Free form layout
    Merchandising Hanging, Stacking, S hook, Rolled
    Demarcation Colours: Light to dark (Front-back and Updown), VIBGYOR
    Category wise- Brand wise
    Entrance women, Middle kids, ending with mens wear
    Counter Impulse buying Socks, inner wear, footwear

    PANTALOONS (CONTD.)
    Signage: Different for different places eg:
    Gandolas- A4 , Brands style of writing, can
    also be seasonal
    Complete use of space walls, floor
    T shirts with offers in between (many
    places)
    Kids wear walls different
    Lighting, music
    Counter in the end
    Dressing room (Rambaug changes during
    seasonal sales), windows, entrances

    PANTALOONS FACTORY
    OUTLET space , limited
    Rectangular
    Ladies wear, mens wear on either
    side, end- kids wear
    Counter Inner wear, socks (No
    footwear)
    Counter- near the entrance (near
    baggage area)
    Brand wise hardly seen
    Ladies ethnic wear, ladies formals,
    mens casuals, mens formals, kids
    wear

    PANTALOONS FACTORY
    OUTLET
    Signage Simple (Price displayed with offers in
    bold)
    Some clothes (esp. kurtis) In plastic covers
    Lighting- Not much focus given.
    Music Different from the other stores (Store
    person control)

    HAMLEYS TOY STORE

    HAMLEYS TOY STORE


    Hamleysis the oldest and best-known toy
    shop in the world.
    Founded by William Hamley as "Noah's
    Ark" in London, in 1760.
    Entered India in 2010 (Mumbai),
    Ahmedabad in 2012 in Alpha One Mall.
    Currently 10 stores at 7 locations across
    India (Chennai, Bangalore, Delhi,
    Ahmedabad, Pune and Chandigarh).

    STORE LAYOUT

    STORE LAYOUT
    Racetrack layout
    Major aisle runs through an inner perimeter in
    the store.
    More space for available merchandise.
    Customer do not rush. Browse through the
    merchandise.
    Impulse and unplanned purchase is encouraged.

    SIGNAGE

    CATEGORY SIGNAGE

    PROMOTIONAL SIGNAGE

    FEATURE
    AREAS

    ENTRANCE

    WALLS AND CEILING

    FREE STANDING DISPLAY

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