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    Habib Bank Limited: Case Study By: Ijaz Ul Haq

    Uploaded by

    Qasim Khan Khattak
    HABIB BANK LIMITED is a leader in Pakistan's banking industry with over 1430 domestic and 55 international branches. It was established in 1941 and was later nationalized but privatized in 2004. In 2008-2009, HABIB BANK LIMITED had a net profit of 15.9 billion and 19.5 billion rupees respectively, with total deposits of 572 billion and 653 billion rupees. The bank aims to provide excellent customer service and enable customers to advance successfully through innovative products and services. Recommendations to improve include decreasing employee insecurity, providing transportation, lowering fees, conducting surveys, and responding quickly to customers.

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    Habib Bank Limited: Case Study By: Ijaz Ul Haq

    Uploaded by

    Qasim Khan Khattak
    882 views12 pages
    HABIB BANK LIMITED is a leader in Pakistan's banking industry with over 1430 domestic and 55 international branches. It was established in 1941 and was later nationalized but privatized in 2004. In 2008-2009, HABIB BANK LIMITED had a net profit of 15.9 billion and 19.5 billion rupees respectively, with total deposits of 572 billion and 653 billion rupees. The bank aims to provide excellent customer service and enable customers to advance successfully through innovative products and services. Recommendations to improve include decreasing employee insecurity, providing transportation, lowering fees, conducting surveys, and responding quickly to customers.

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    Case study in Marketing

    Original Title

    Habib Bank Limited

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    HABIB BANK LIMITED is a leader in Pakistan's banking industry with over 1430 domestic and 55 international branches. It was established in 1941 and was later nationalized but privatized in 2004. In 2008-2009, HABIB BANK LIMITED had a net profit of 15.9 billion and 19.5 billion rupees respectively, with total deposits of 572 billion and 653 billion rupees. The bank aims to provide excellent customer service and enable customers to advance successfully through innovative products and services. Recommendations to improve include decreasing employee insecurity, providing transportation, lowering fees, conducting surveys, and responding quickly to customers.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    882 views12 pages

    Habib Bank Limited: Case Study By: Ijaz Ul Haq

    Uploaded by

    Qasim Khan Khattak
    HABIB BANK LIMITED is a leader in Pakistan's banking industry with over 1430 domestic and 55 international branches. It was established in 1941 and was later nationalized but privatized in 2004. In 2008-2009, HABIB BANK LIMITED had a net profit of 15.9 billion and 19.5 billion rupees respectively, with total deposits of 572 billion and 653 billion rupees. The bank aims to provide excellent customer service and enable customers to advance successfully through innovative products and services. Recommendations to improve include decreasing employee insecurity, providing transportation, lowering fees, conducting surveys, and responding quickly to customers.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    HABIB BANK LIMITED

    Case study by:


    IJAZ UL HAQ

    INTRODUCTION

    HABIB BANK GROUP is a leader in Pakistans


    services industry with an extensive network of over
    1430 domestic and 55 international branches.

    HABIB BANK LIMITED was establish in 1941 at


    Bombay by ISMAIL HABIB.

    It was nationalized in 1974, but on 26th February


    2004 it has been privatized by Government of
    Pakistan and is taken over by Aga Khan Fund for
    Economic Development (AKFED). They acquired 51
    percent of shares of HBL.

    HBLs POSITION
    Particulars
    Net profit
    Worth

    ( Rs. )

    ( Rs. )

    Deposits

    ( Rs. )

    Market share

    2008
    15.9
    65

    Billion

    Billion

    572

    Billion

    13.35 %

    2009
    19.5
    79

    Billion

    Billion

    653

    Billion

    13.44 %

    HBLs STATEMENTS

    VISION STATEMENT:
    Enabling people to advance with confidence
    and success.

    MISSION STATEMENT:
    To be recognized as the leading financial
    institution of Pakistan and a dynamic
    international bank in the emerging markets,
    providing our customers with a premium set
    of innovative products and services, and
    granting superior value to our stakeholders
    shareholders, customers and employees.

    VALUES OF HBL

    Excellence

    Integrity

    Customer Focus

    Meritocracy

    Progressiveness

    OBJECTIVES OF HBL

    To earn profit for the Bank itself and for its


    shareholders.

    To promote and boost up business sector inside the


    country.

    To provide employment opportunities to people.

    To help in development and


    the country.

    To provide loan and advances to help out in self


    employment schemes.

    industrialization

    of

    PRODUCTS OF HBL

    Tele-printer service
    Rupee Travelers Cheques
    Mobile Banking
    Credit card scheme
    House Finance
    Auto Finance
    HBL Flexi Loan
    Life Style
    Auto Cash (Debit/ATM Card)
    Haryali Agricultural Loans

    SWOT ANALYSIS

    STRENGTHS

    Highly competent and able officers.


    Frank
    behavior of employees toward
    customers.
    Proper data maintenance and security
    system.
    Widest network in Pakistan among all banks.
    Focus on consumer banking.
    Easy access of consumers due to wide
    network.

    SWOT ANALYSIS

    WEAKNESSES:
    Highest no. of branches effecting the
    performance.
    Difficult to maintain same environment
    in each branch.
    Lack of customer feedback.
    Poor recovery system.
    Low job satisfaction.

    SWOT ANALYSIS

    OPPORTUNITIES:

    Policies of government on business and


    commerce sector provide HBL opportunities to
    take advantages of these policies to meet
    efficiently with the business people to solve their
    problems with the instant cash and financing
    facilities.
    HBL has an opportunity to promote IT sector in
    Pakistan by finance and organizing events.
    E-banking facility is also a new opportunity which
    is a flourishing business.

    SWOT ANALYSIS

    THREATS:

    The threat of inconsistency and government


    policy regarding to business and economics
    sectors, which makes the environment uncertain.

    Growing global technological advancement.

    Facing more competition by foreign banks in the


    market.

    Foreign banks are flourishing in field of consumer


    financing.

    Highly attractive and advance services by foreign


    banks to their customers.

    RECOMMENDATIONS

    The management should try to decrease job


    insecurity among the employees.

    There should
    employees.

    The bank charges high service charges as


    compared to the other banks, so these should be
    lowered down.

    Surveys must be conducted regarding customer


    satisfaction level at all levels.

    Quick response to customer queries is necessary to


    maintain a healthy relationship with the customer.

    be

    transport

    facility

    for

    the

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