Cadbury

CADBURY
Presented By
Priya Solanki 0151MBA101
Manpreet Kaur 0151MBA092
Nikita Anand 0151MBA094
Kirti bhardwaj 0151MBA153
Shivangi chauhan 0151MBA 170
Company Background
Cadbury is British multinational confectionery owned by Mondelez
International.
It is the second largest confectionery brand in the world after Wrigleys.
Founder: John Cadbury
Founded in: 1824 Birmingham, United Kingdom.
Currently, Cadbury India, operates in four different categories- chocolate
confectionery, milk food drinks, candy and gum category.
In the chocolate confectionery business, Cadbury has maintained its
undisputed leadership over years.
Key Brands of Cadbury in India
Enterprise Resource Planning (ERP)
It is a business management software- suite of integrated applications that a

company can use to store and manage data from every stage of busnes
including-
Product planning, cost and development.
Manufacturing
Marketing and sales
Inventory management
Shipping and payment
Functions o ERP
ERP provides an integrated real-time view of core business processes, using
common databases maintained by database management system.
ERP system tracks business resources- cash, raw material, production
capacity and the status of business commitments: orders, purchase orders,
and payroll.
The applications that make up the system share data across various
departments (manufacturing, purchasing, accounting , sales etc.) that
entered the data.
ERP facilitates information flow between all business functions, and manages
connections to outside stakeholders.
Implementation of ERP
Cadbury in recent years, Kraft implemented 6.0 SAP ( System Analysis and
Product Development) in what SAP called one of its largest global ERP
implementations.
Kraft credited ERP with reducing operational costs.
11000 employees were sending data to the companys SAP solution and it was
linked to 1750 applications by 2008.
That same year, Kraft also added SAPs master data management solution,
thats an eye towards integrating legacy systems.
Cadbury was left with the glut of chocolate products at the start of the year,
after the installation of new SAP based enterprise resource planning (ERP)
system led to an excess of chocolate bars building up at the end of 2005.
The new UK computer system is a part of IT transformation project called
Probe aimed at integrating the Cadbury Schweppes, supply chain,
purchasing, manufacturing, distribution, sales and marketing system on a
global, SAP based ERP platform.
Cadbury Schweppes is aiming for an ultimate savings from probe project. But
its implementation has been far from smooth.
Benefits of ERP
Cadbury was on fast paced growth and could not continue with the existing
systems and pace was too slow due to added no inefficiencies. ERP added the
efficiency and guided all issues fast paced growth.
The implementation of ERP brought in a new way of warehouse management
system and brought in structures the branch offices and depots.
While implementing the ERP system, the company has built up upon the past
strengths of the company there by not loosing out on its competitive.
The initial implementation took time but the successive implementation took lesser
time and cost and there is a huge investment in saving cost while in the
implementation phase itself.
The reaction from the competition does not matter in this because this is not a
change that was advertised to the market. This is an internal process restructuring
and was welcome change within the company which badly needed the change.
The company has also built a robust feedback system to monitor the changes and
check if they go according to the initial plan. The entire implementation is cross
functional and hence it is important that there is high increase in the efficiency.
The system has also been deployed up to the vendors. They have a portal
called vendor connect where they can see there inventory movement and
make plans accordingly. Hence the restructuring happens not only internally
but also across to the supplier which will add ton the benefits that are
accrued.
It was considered at low cost and high result implementation which by itself
highlight its success and the benefits.

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It is a business management software- suite of integrated applications that a

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