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    Crisis Pan Am

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    ruben guillermo pani
    Pan Am was once the largest international airline in the US, known for innovations like widespread jet use. However, a series of accidents and incidents eroded public trust, especially the 1988 Lockerbie bombing of Pan Am Flight 103 which killed 270. This final disaster destroyed confidence in the airline's security. Despite Pan Am's efforts, people refused to fly with them and the company went bankrupt in 1991, showing that some crises are too large to recover from.

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    Crisis Pan Am

    Uploaded by

    ruben guillermo pani
    80 views8 pages
    Pan Am was once the largest international airline in the US, known for innovations like widespread jet use. However, a series of accidents and incidents eroded public trust, especially the 1988 Lockerbie bombing of Pan Am Flight 103 which killed 270. This final disaster destroyed confidence in the airline's security. Despite Pan Am's efforts, people refused to fly with them and the company went bankrupt in 1991, showing that some crises are too large to recover from.

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    Quiebra de PanAm

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    Pan Am was once the largest international airline in the US, known for innovations like widespread jet use. However, a series of accidents and incidents eroded public trust, especially the 1988 Lockerbie bombing of Pan Am Flight 103 which killed 270. This final disaster destroyed confidence in the airline's security. Despite Pan Am's efforts, people refused to fly with them and the company went bankrupt in 1991, showing that some crises are too large to recover from.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    80 views8 pages

    Crisis Pan Am

    Uploaded by

    ruben guillermo pani
    Pan Am was once the largest international airline in the US, known for innovations like widespread jet use. However, a series of accidents and incidents eroded public trust, especially the 1988 Lockerbie bombing of Pan Am Flight 103 which killed 270. This final disaster destroyed confidence in the airline's security. Despite Pan Am's efforts, people refused to fly with them and the company went bankrupt in 1991, showing that some crises are too large to recover from.

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    PAN AM

    Some Crisis Are too big to recover


    from Dharmender Prakash
    Roll No. 23
    Transnational Marketing
    SRCC GBO
    dharmenderprakash@yahoo
    .com
    A Brief Account of Pan Am
    Pan American World Airways, commonly known asPan Am, was
    the principal and largest internationalair carrierin the United States
    from 1927 until its collapse on December 4, 1991.

    Founded in 1927 as a scheduled air mail and passenger service


    operating betweenKey West, Florida, andHavana, Cuba.

    The airline became a major company credited with many


    innovations that shaped the international airline industry, including
    the widespread use ofjet aircraft,jumbo jets.

    Identified by its blue globe logo, and the white pilot uniform caps,
    the airline was a cultural icon of the 20th century.

    . During most of the jet era, Pan Am's flagship terminal was
    theWorldportlocated atJohn F. Kennedy Airportin New York
    First Computerized reservation : Pan Am commissionedIBM to
    build PANAMAC, a large computer that booked airline and hotel
    reservations, which was installed in 1964.

    The airline also builtWorldport, a terminal building at John F.


    Kennedy Airport in New York which was distinguished by its
    elliptical, four-acre (16,000m) roof.

    Pan Am at its peak :


    At its peak in the late 1960s and early 1970s, Pan Am advertised
    under the slogan, the "World's Most Experienced Airline.

    It carried 6.7million passengers in 1966, and by 1968, its 150 jets


    flew to 86 countries on every continent except forAntarctica.

    During that period, the airline was profitable and its cash reserves
    totaled $1billion.

    Pan Am also owned theInterContinental Hotel chain .


    Downfall Of Pan Am

    A Public relations failure


    Some Accidents,Incidents and
    Reputational set backs :
    On September 6, 1970, two menhijackedPan Amflight 93,
    aBoeing 747 en route fromAmsterdam to New York.

    On December 17, 1973 fivePalestinianterrorists bombedPan Am


    flight 110while passengers boarded , killing 30 people.

    On July 9, 1982Clipper Defiance, aBoeing 727 crashed minutes


    after takeoff fromNew Orleans Airportin the worst accident in
    aviation history. All 145 passengers and crew members perished, as
    well as eight people on the ground .

    On August 11, 1982Pan Am flight 830, was bombed over the Pacific
    Ocean killing one passenger before safely landing in Honolulu.

    Pan Am flight 73 : On September 5, 1986Pan Am flight 73, was


    taken over by hijackers while on a scheduled stop in Karachi. The
    flight never departed Karachi, but 20 people were killed.
    Pan Am Flight 103 : On December 21, 1988 Pan Am flight 103
    flying from London Heathrow AirporttoNew York John F. Kennedy
    Airport, was blown up and crashed onLockerbie, Scotland when an
    explosive was detonated in its forward cargo hold. The main body of
    the plain carried on for 13 miles before
    coming to ground in the small Scottish village of Lockerbie. The total
    search
    area spanned 845 square miles and debris turned up as far as 80
    miles from
    Lockerbie. . A total of 270 people lost their lives, including 11 in
    Lockerbie. One
    witness told television interviewers the sky was actually raining fire.

    The Pan Am 103 disaster was the final blow to airlines reputation and
    trust among the passengers world over.
    Consequences of such accidents :

    The airlines lost basic trust of security in its customers.

    People started associating Pan Am as a major target for terrorists.

    Despite the companys constant promises of commitment to


    increasing its airlines security, the public was simply not willing to fly
    with Pan Am anymore.

    Ultimately the company stood helpless to reinforce the diminishing


    relation with its customers and people in general.

    After three years of flying with empty seats since Pan Am flight 103
    disaster , in 1991 the company went bankrupt and shut down.
    Lesson from Pam Am
    Some crises are too big to recover from. Pan Am
    handled the Lockerbie disaster as best as it could,
    but the decline in public confidence proved too
    much leading to ultimately shutting down of the
    airlines.

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