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    Yamaha Motor

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    Praveen choudhary
    Yamaha Motors was founded in 1955 in Japan and is now a global company operating in many countries. It produces a wide range of motorcycles, scooters, boats, outboard motors, and other vehicles. In India, Yamaha has manufacturing plants in Haryana, Uttar Pradesh, and Chennai that produce motorcycles like the FZ, FZS, and scooters. Yamaha aims to expand in emerging markets and rural India through promotional activities and new affordable products. While it has strong brand recognition and product quality, Yamaha faces competition in India from other manufacturers.

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    Yamaha Motor

    Uploaded by

    Praveen choudhary
    2K views19 pages
    Yamaha Motors was founded in 1955 in Japan and is now a global company operating in many countries. It produces a wide range of motorcycles, scooters, boats, outboard motors, and other vehicles. In India, Yamaha has manufacturing plants in Haryana, Uttar Pradesh, and Chennai that produce motorcycles like the FZ, FZS, and scooters. Yamaha aims to expand in emerging markets and rural India through promotional activities and new affordable products. While it has strong brand recognition and product quality, Yamaha faces competition in India from other manufacturers.

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    Yamaha Motors was founded in 1955 in Japan and is now a global company operating in many countries. It produces a wide range of motorcycles, scooters, boats, outboard motors, and other vehicles. In India, Yamaha has manufacturing plants in Haryana, Uttar Pradesh, and Chennai that produce motorcycles like the FZ, FZS, and scooters. Yamaha aims to expand in emerging markets and rural India through promotional activities and new affordable products. While it has strong brand recognition and product quality, Yamaha faces competition in India from other manufacturers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views19 pages

    Yamaha Motor

    Uploaded by

    Praveen choudhary
    Yamaha Motors was founded in 1955 in Japan and is now a global company operating in many countries. It produces a wide range of motorcycles, scooters, boats, outboard motors, and other vehicles. In India, Yamaha has manufacturing plants in Haryana, Uttar Pradesh, and Chennai that produce motorcycles like the FZ, FZS, and scooters. Yamaha aims to expand in emerging markets and rural India through promotional activities and new affordable products. While it has strong brand recognition and product quality, Yamaha faces competition in India from other manufacturers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19
    At a glance
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    Some key takeaways from the document are that Yamaha was founded in 1955 and initially produced motorcycles. It has since expanded into various other vehicles and engines. It aims to establish itself as an exclusive and trusted brand globally.

    Yamaha manufactures a wide range of products including sport bikes, commuter vehicles, recreational vehicles, boats, marine engines, electric bicycles, automobile engines and golf cars.

    Yamaha has expanded its global operations through establishing subsidiaries in over 20 countries across all continents. In India specifically, it has set up three manufacturing plants and aims to tap into the growing rural markets for further sales growth.

    Training at

    Yamaha Motors pvt. Ltd.

    PRAVEEN CHOUDHARY
    1313240123
    History
    Beginnings: 1955 - The motorcycle division of Yamaha was
    founded in 1955, and was headed by Genichi Kawakami. Yamaha's first
    motorcycle was a 125cc, Y1 which was a competitive success at racing from the
    beginning.

    Success and growth in the 1960s - By 1963


    Yamaha's dedication to both the two-stroke engine and racing paid off with their
    first victory in international competition, at the Belgium GP, where they won the
    250cc class.

    The four stroke era begins: the 1970s -


    Yamaha's first four-cylinder model, theXS-1100followed in 1978. It produced an
    impressive string of victories in endurance racing.

    The 1990s: Performance bikes - In 1998 Yamaha


    marketed a 1000cc four cylinder road bike called the YZF 'R1', which introduced a
    new style of gearbox design which shortened the overall length of the gearbox
    case, to allow a more compact unit.

    The 2000s: Expansion and consolidation - In


    2007, Yamaha established thePhilippineoperations and distributes Yamaha
    motorcycles under the corporate name ofYamaha Motor Philippines, Inc.,
    one of more than 20 worldwide subsidiaries operating on all continents.
    CONTENTS
    Company details
    Vision Statement
    Yamaha Products
    Sources of Promotion
    Emerging Markets
    Competitors
    SWOT Analysis
    COMPANY DETAILS

    TYPE PUBLIC

    FOUNDED ON OCT 12,1887

    HEADQUARTERS IWATA
    SHIZUAKA,JAPAN

    CEO GENICHI KAWAKAMI

    NO OF EMPLOYEES 52,000
    VISION
    STATEMENT
    Establishing YAMAHA as
    the exclusive and trusted
    brand of customers by
    creating
    kando( touching their
    hearts).
    Yamaha
    Yamahalogo
    logo
    Interesting
    Interesting facts
    facts
    Yamaha to export sports bike to Japan from
    India.
    - First in the history of Indian 2 wheeler market
    - First shipment of 300 motorcycles with 150cc

    Yamaha to make worlds cheapest bike


    - Called as nano of motorcycles
    - Price around Rs 27000.
    YAMAHA -WORLD
    FINANCIAL HIGHLIGHTS

    Revenue US$15.9 billion


    Operating Income US$189.3 million
    Net Income US$ 225.5 million
    Market share of 3% in motor cycles and
    16% in scooters.
    Company sales increased by 13.2 % for
    the year January 2013
    Yamaha
    Yamaha products
    products
    Motorcycles
    Sport bikes
    Commuter Vehicles includingscooters
    Recreational Vehicles All-terrain vehicles and
    snowmobiles
    Boats Powerboats,sail boats, utility boats and
    custom boats
    Marine Engines Outboard motors, electric
    marine motors, marine diesel engines
    Electric bicycles
    Automobile Engines
    Golf cars
    India Yamaha Motor
    Yamaha Motors have already set three plants in India
    which are at Haryana, Uttar Pradesh and Chennai.
    Yamaha Motor India deals in a wide range of
    motorbikes and two-wheeler scooters.
    These motorbikes are YZF-R15 Version 2.0 (149.8cc),
    Fazer (153cc), Fazer Version 2.0 (149cc), FZ (153cc),
    FZ FI Version 2.0 (149cc), SZ-S & SZ-RR (153cc),
    Saluto (125cc), Crux (106cc).
    And the scooters are Ray (113cc), Alpha (113cc)
    Yamahas future plans include the introduction of
    three new scooters which are Neo (50 cc), Fino (115
    cc) and Spark (135 cc).
    Various shops at Surajpur Plant

    The Uttar Pradesh plant of India Yamaha Motor is


    placed at Surajpur. This plant has the following
    shops which work together for the production

    Manufacturing Shop (Raw materials, welding)


    Paint Shop
    Engine Assembling
    Frame Assembling
    Pre Delivery Inspection (Testing)
    Yamaha FZ, FZS
    FZ, FZS
    CC- 153, Cylinders 1, Max power 13.8 bhp
    (7500rpm)
    Front suspension telescopic, rear suspension
    monocross
    Air-fuel ratio maintained by carburetor
    FZ, FZS (FI)
    CC 149, cylinders 1, Max power 13 bhp
    (8000rpm)
    Front suspension telescopic, rear suspension
    swingarm
    Air-fuel ratio maintained by transistor controlled
    fuel ignition system.
    SOURCES OF PROMOTION
    Television advertisements
    Newspaper advertisements
    Movies
    Uses of their Sports bikes
    Celebrities
    Emerging
    Emerging markets
    markets
    Yamaha is now concentrating on
    tapping rural markets for larger sales.

    The two wheeler industry in India


    registered a de-growth of -0.2% Jan-
    April 2013) while Yamaha registered a
    22% growth rate.
    COMPETITORS
    HERO
    HONDA
    BAJAJ
    KTM
    TVS
    SUZUKI
    SWOT
    SWOT Analysis
    Analysis
    Strengths:
    Excellent branding, advertising
    Yamaha Motor Corporation has over 39,000
    employees
    Produces long lasting products
    Well established and trusted

    Weakness:
    Yamaha has narrow product line in Indian market
    Lesser fuel efficiency
    Opportunities:
    Products are cheaper than Honda
    Growing demand in the market
    Innovative products

    Threats:
    Increasing number of players in the
    market
    Raising raw material costs
    Lower reselling value than Honda
    THANK
    YOU !

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