Hindalco
Hindalco
Hindalco
Presented By:
Rohit Singh
Primary Aluminium
Alloy ingots
Billets
Aluminium sheet
Wire rods sheet
EXPLORATORY RESEARCH
SAMPLE DESIGN:
Sample size 71
50 employees
10 suppliers
4 distributors
SOURCE OF DATA:
PRIMARY SOURCE:
Personal interview
Employees
Mr. Rahul paliwal (asst. sales manager)
Mr.M.C.Mahapatra (sales manager)
Distributors
Mr. Baccha Singh.
CONTD
SECONDARY DATA:
Annual report of HINDALCO Fy 2007-08, 2008-09 and
individual sheets of aluminum and copper for the year
Fy2007-08, 2008-09 Internet
Board Of Director
MR.KUMAR MANGLAM BIRLA,
CHAIRMAN
MRS.RAJSHREE BIRLA
MR.N.H.JHAVERI
MR.M.C.MAHAPATRA
MR.D.BATTHACHARYA
(CHIEF OFFICER-OPERATIONS,
RENUKOOT)
COMPETITORS
ALALCON INC.
(PRIMARY ALUMINUM CAPACITY -348000
TPA).
FOUNDED: 1902, CANADA.
HEADQUATERS: MONTREAL, QUEBEC,
CANADA.
PRESIDENT & CEO: RICHARD EVANS.
PRODUCT: ANODES, AUTOMOTIVE PARTS,
FOILS, ALUMINIUM IGNOT, PACKAGING,
SPECIALITYALUMINAS, SCIENTIFIC PRODUCT
LABELS.
REVENUE:US$23.6 BILLION(2008)
HINDALCO IND. PVT.
3/25/17 13
LTD.
2008
COMPETITORS Contd.
RUSSIAN ALUMINUM (RUSAL)
(PRIMARY ALUMINUM CAPACITY-27,
00,000 TPA.)
FOUNDED: 30-03-2000
HEADQUATER: MOSCOW.
CEO: ALEXANDER BULYGIN.
PRODUCT: PRIMARY ALUMINUM,
POWDERS METALLURGY, AND ALUMNA,
BAUXITE.
REVENUE: US$6.5 BILLION (2008).
HINDALCO IND. PVT.
3/25/17 14
LTD.
2008
COMPETITORS Contd.
NORSK HYDRO
(PRIMARY ALUMINUM CAPACITY- MORE
THEN
30, 00,000 TPA)
FOUNDED: 1905
HEADQUATER: OSLO, NORWAY
CEO: EIVIND REITEN
PRODUCT:EXTRUDED PRODUCT,
CATHOUSE PRODUCT, ROLLED
PRODUCTS, WIRE ROD.
HINDALCO IND. PVT.
3/25/17 15
LTD.
2008
MARKET STRATEGY
ADOPT THE PRACTICE OF CUSTOMER
INTIMACY AS MEANS OF OFFERING UNIQUE
HARD TO REPLICATEVALUE OF
CUSTOMERS AND THERE BY MAINTAIN
LEADERSHIP IN DOMESTIC MARKET
STRESS ON APPLICATION DEVLOPMENT.
BENCHMARK SPECIAL APPLICATION
PRODUCTS.
EXPAND DOMESTIC NETWORK