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Essential Guide to Writing Proposals

This document is a proposal prepared by Farhan Saleem for an unknown project. It discusses key aspects of writing an effective proposal, including gathering background information, typical components such as an executive summary and statement of need, and considerations like being realistic about budgets and timelines. The proposal varies in length depending on the project, but generally includes an introduction, main body, and conclusion to persuade the intended audience.

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sanya-nisar-2818
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171 views17 pages

Essential Guide to Writing Proposals

This document is a proposal prepared by Farhan Saleem for an unknown project. It discusses key aspects of writing an effective proposal, including gathering background information, typical components such as an executive summary and statement of need, and considerations like being realistic about budgets and timelines. The proposal varies in length depending on the project, but generally includes an introduction, main body, and conclusion to persuade the intended audience.

Uploaded by

sanya-nisar-2818
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PROPOSAL

PREPARED BY:
FARHAN SALEEM
10135
PROPOSAL

 Proposal writing is one of the most important


skills in business and technical writing.
Companies write proposals to attract new
business, sales clients and projects
Function

 A proposal aims to persuade the intended


audience to do something
 Business proposals strive to persuade potential
customers to purchase a company's products or
services.
 Other proposals try to persuade the intended
audience to fund a new project
Requests for Proposals

 Many people write proposals in response to a


Request for Proposals, or RFP.

 Companies, foundations and other organizations


send out RFPs when they want to receive
proposals for products and services, or
applications for funding.
Features

 In general, a written proposal should consist of


an introduction that summarizes the problem and
your proposed solution; a main body that
explains the details of what you are proposing;
and a conclusion that emphasizes how your
solution will benefit your client.
Considerations

 Be realistic when estimating a project budget and


a schedule for completion
Size

 Proposals can vary in length depending on the


type of project or service being proposed. Some
proposals are brief and informal, while others are
lengthy and detailed.
Gathering Background Information

 The first thing you will need to do in writing your


proposal is to gather the documentation for it.
You will require background documentation in
three areas:
 Concept
 Program
 Expenses
Gathering Background
Information
 CONCEPT:
 concepts must be well-articulated in the proposal
 Program:
› the nature of the project
› the timetable for the project

 Expenses :
 you do need to sketch out the broad outlines of the budget
Components of a Proposal

 EXECUTIVE SUMMARY
 STATEMENT OF NEED
 PROJECT DESCRIPTION
 BUDGET
 ORGANIZATION INFORMATION
 CONCLUSION
The Executive Summary

 This first page of the proposal is the most


important section of the entire document. Here
you will provide the reader with a snapshot of
what is to follow. Specifically, it summarizes all
of the key information
The Statement of Need

 The statement of need will enable the reader to


learn more about the issues.
 It presents the facts and evidence that support the
need for the project
The Project Description
The Budget

 The budget for your proposal may be as simple


as a one-page statement of projected revenue and
expenses.
Organizational Information
Conclusion

 Every proposal should have a concluding


paragraph
 This section is the place to make a final appeal
for your project

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