Mudra: Communication Limited
Mudra: Communication Limited
Mudra: Communication Limited
limited
Introduction
Head quarter
Mumbai
Industry
Marketing and advertising
Type
Privately held
Status
Operating
founded
1980
Sanjay Sharma
New president(North & East)
Company size
501-1000 employees
Web site
www.Mudra.com
Membersinthemanagementofthe
Mudracommunicationltd
Name
Sebastian Joseph
Mohit Bhagchandani
Sonal Jheej
Designation
: Executive, vice-president and head technology
: Country head, Mudra sport
: Vice president and national strategic, planning head
:Account planner
PresentsituationofMudracommunication
It was started in 1980 Mudra rose to become the 3rd largest agency in the country. In a short
span of nine years, today the Mudra group is one of the India s leading marketing
communication networks
The group utilizes it s deep understanding of consumers brands and media to deliver creative
business solution A customized and collaborative approach helps it s client build enduring
and profitable brands
The group offers integrated communication services through its platform
(1) Mudra and DDB
(2) Mudra (advertising)
(3) Mudra max (integrate communication planning and implementation)
(4) Mudra health and life style (health and life style advertising)
(5) Water (brand strategy and design consulting)
In the present year Mudra is poised to exceed a turnover in excess of 15 billion at it
continues to maintain it s aggressive growth rate.
Mudra is one of the management admired marketing communication network in the country a
highly rated agency both by client and industry.
Mudra south won the agency of the year at the ad club Cochins paper awards
AchievementsoftheMudracommunicationltd
It was a Mudra that first gave India double spread colors ads
It was Mudra that first sponsored commercial telecast of a major
sporting event with the India and west Indies series of 1983
It was Mudra that first branded a public issue Reliance Khazana
It was Mudra that made India s first telefilm Janam
It was Mudra that gave Doordarshan Rajani .The serial that
heralded a new consumer awareness in India
It was Mudra that gave India s it s first academy for advertising.
THE Mudra Institute of Communication (MICA)
It is a Mudra that gave India s advertising community its first
advertising archives marketing and Advertising Gallery(MAG)
MEMORABLEADVERTISING
Mudra has created some of the most memorable advertising in India they are;
1. Only Vimal
3 My Daddy Strongest
7 Team Samsung
Mudra often the entire spectrum of brand communication competency ranging from
strategic planning brand management creative,
Mudra is also one of the few agency networks in the country
that offers a comprehensive suit of marketing services under
one umbrella .these are supported by the largest national
network among all agency.
2Mudrahealthandlifestyle(MHL);
It is specialize in the emerging common needs of the health
core industry marrying in-depth understanding of the medical
business with refreshing consumer doctor and channel insight
it is uniquely positioned to address .the common requirement
of the health and life style space MHL also has a strong track
record in the domain of social common and pharmaceutical
brand promotion.
Mudra health and life style client included J&J medical
buyer Bistol Myers Squibb, Alembic, Unicef & USV among
others.
Clients
ParasPharmaceuticals
RelianceCommunication
UnionBankOfIndia
LifeInsuranceCooperationOfIndia
Godrej
ThePhilips
HindustanUnileverLtd.
Pepsi
JetAirWays
RelianceADAG
SpiceTelecom
ICIPoints
UnionBankOfIndia
Amrutanjan
MahanagarTelephoneNigamLtd(Corporate);
IndianExpress(NewsPaper);
Mid-Day(Website);
GlobalTrustBank(Banking);
IndianTourismDevelopmentCorporation(Hotels);
BusinessStandard(Publications);
RajTV(TVChannel);
Awards
Mudracommunicationltd.hasgotnationalandinternationalawards.
Weakness
Pricing strategy
Lack in promotion strategies towards increasing the brand name.
Opportunities
Entering in global market to attract global clients
CompetitorsoftheMudracommunication
AdburPvtLtd
Ghaziabad
AksharaAdvertising
New Delhi
AmbienceDArcy
Mumbai
ChaitraLeoBurnettPvtLtd
Mumbai
Bibliography