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    BarkBox Audience

    Uploaded by

    Briana Provost
    The document provides information about the target audience for BarkBox subscriptions. It describes the audience as adults aged 25-54 who would have household incomes between $80,000-$150,000 and likely own their own home. These consumers would be educated, young professionals living in urban areas who are health conscious and interested in trends. The document also lists some key benefits of BarkBox subscriptions and potential competitors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    BarkBox Audience

    Uploaded by

    Briana Provost
    278 views9 pages
    The document provides information about the target audience for BarkBox subscriptions. It describes the audience as adults aged 25-54 who would have household incomes between $80,000-$150,000 and likely own their own home. These consumers would be educated, young professionals living in urban areas who are health conscious and interested in trends. The document also lists some key benefits of BarkBox subscriptions and potential competitors.

    Original Description:

    Total Audience Profile for Bark Box

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    The document provides information about the target audience for BarkBox subscriptions. It describes the audience as adults aged 25-54 who would have household incomes between $80,000-$150,000 and likely own their own home. These consumers would be educated, young professionals living in urban areas who are health conscious and interested in trends. The document also lists some key benefits of BarkBox subscriptions and potential competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    278 views9 pages

    BarkBox Audience

    Uploaded by

    Briana Provost
    The document provides information about the target audience for BarkBox subscriptions. It describes the audience as adults aged 25-54 who would have household incomes between $80,000-$150,000 and likely own their own home. These consumers would be educated, young professionals living in urban areas who are health conscious and interested in trends. The document also lists some key benefits of BarkBox subscriptions and potential competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Audience

    Briana Provost
    Adults from 25-54 years old

    Demographics
    Estimated salary of consumers
    would be $80,000-150,000
    Would likely be home owners
    Consumers are likely to have
    Bachelors Degree
    Socioeconomic Their occupations can vary since
    almost everyone loves dogs, but
    they would have to be making at
    least in the estimated salary
    range in order to pay for both a
    pet and a monthly BarkBox
    Young professionals
    Health conscious (due to the organic nature of the dog treat)/
    potentially physically active
    Someone who tries to keep up with the latest trendseven for
    their dog
    Live in an urban setting

    Psychographics
    Geography Map
    $5 off the first box for any 6-12 month subscription
    BarkShop, app, text
    4-7 day free shipping
    Can give someone a gift of a subscription
    Can be customized to the dog based on their size
    Supports rescues and non-profits
    Benefits Dog satisfaction policy
    Supports small business owners who make these toys
    Potential Pet Giftbox (does cats too)
    Competitors Chewy.com
    Pooch Perks (cheaper)
    Pup Joy (same price)
    Chewy Top Ten Spend for TV
    Channels
    June 2016 April 2017
    $5,000,000

    $4,500,000

    $4,000,000

    $3,500,000

    $3,000,000

    $2,500,000

    $2,000,000

    $1,500,000

    $1,000,000

    $500,000

    $0
    HGTV WARNER BROS. DOMTV ANPL CBS FOOD TBS TWC USA HIST LMN
    %Target - How
    How different
    %Adults many of our
    vs. Total Adults
    target audience

    %Col %Col Index


    CNN - Any Watching Past 7 days
    25.0 28.1 112.3

    HGTV (Home & Garden Television) - Any Watching Past 7


    days 19.2 28.3 147.4

    MRI Data ESPN - Any Watching Past 7 days

    History Channel - Any Watching Past 7 days


    27.8 46.1 165.5

    Performance Discovery Channel - Any Watching Past 7 days


    28.7

    24.5
    34.3

    32.9
    119.2

    134.5

    for the Top 15 Fox News Channel - Any Watching Past 7 days
    25.5 31.3 123.0

    Ideal Channels TBS - Any Watching Past 7 days

    TNT - Any Watching Past 7 days


    21.8

    23.4
    27.3

    26.6
    125.4

    113.6

    for BarkBox ESPN2 - Any Watching Past 7 days

    Food Network - Any Watching Past 7 days


    15.2 26.5 174.5

    22.4 25.6 114.4

    Animal Planet - Any Watching Past 7 days


    18.7 19.7 105.3

    National Geographic Channel - Any Watching Past 7 days


    16.9 19.0 112.0

    TLC - Any Watching Past 7 days


    16.5 17.9 108.4
    E! (Entertainment Television) - Any Watching Past 7 days
    9.0 10.0 110.6

    CBS Sports Network - Any Watching Past 7 days


    10.6 16.3 153.9

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