Axis Bank

Axis bank
Presented by :
Awit Anshu Tirkey
Richa Ekka
Aastha Singh
Vinay Anurag Tirkey
Rahul Ray
Vipin Das
Introduction
 Axis Bank (Formerly known as UTI) was one of the few
private banks to have began operations in 1994
 The Bank was promoted jointly by the Administrator
of the specified undertaking of the Unit Trust of India
(UTI)
• Life Insurance Corporation of India (LIC).
• General Insurance Corporation Ltd (GIC).
• National Insurance Company Ltd.
• The New India Assurance Company.
• The Oriental Insurance Corporation.
• United Insurance Company Ltd.
• Incorporated as UTI Bank, headquartered in
Mumbai
• Registered office at Ahmedabad
• Mumbai, Jul 30 2007 : UTI Bank rechristened itself
as Axis Bank.
• The Bank has a network of more than 896
branches and Extension Counters
• One of the largest ATM networks in the country
with over 4055 ATMs
• The banks business is divided into four segments:
• Retail, corporate, treasury and merchant banking.
• Apart from this the bank is also into insurance,

investment banking, mortgage financing, credit cards,
and depository services amongst others.
• it is also registered on the following exchanges:

• OTCEI
• BSE
• NSE
• London stock exchange
Services
Retail banking
• Deposits schemes
• Loans and advances
– Personal loans
– Housing loans
– Cards
– Consumer durables
– Auto loans
Personal banking
• Accounts
– Term deposit
– Fixed deposit
– Recurring deposit
• Cards
– Different variant like: Gold plus card, Gold card, Silver & silver
plus cards.
Corporate banking
• Accounts
– Normal Current Account
– Trust/NGO Savings Account
• Services
– Private Equity, Mergers & Acquisitions
– Advisory Services
– Capital Market Funding
– E-Broking
Features Of Axis Bank
• Anywhere Banking
• Instant Fund Transfer
• Internet Banking
• At-Par (Multicity) Chequebook
• ATM cum Debit Card
• Mobile Banking
• Phone Banking
INFORMATION SYSTEM
• Implemented a new derivatives system-- Summit FT

with the help of global financial applications provider –
Misys.
• Provides ability to structure derivative products in real

time and give a single view of the entire transaction to
the customer
• The bank hopes to leverage the ability to rationalize its

currently dispersed functions to provide a single view
of every transaction to customers.
CONTD…..
• Apart from creating a new derivatives product, it also helps
from a regulatory compliance standpoint.
• RBI favors transparent online systems that can track every

transaction and report it exactly as it is.
• An automated system removes this anomaly and improve

compliance to a great extent.
SUNTEC’S TOOL FOR AXIS BANK
• AXIS Bank Chose SunTec Business Solutions software to

centralize and streamline the bank’s pricing and billing
processes.
• Implemented a solution that helps Axis Bank create

personalized product packages and manage fee billing for
payment and cash management, while having a unified view
of its customers.
• Axis Bank is SunTec’s second banking services client in India,

after ICICI Bank.
SOFTWARE RESOURCES
RisKompass:
• Pyxis systems has provided AXIS bank its RisKompass as the
software solution for financial derivatives risk management.
• It enables clients to manage derivative trades in a further
controlled way from the front to back office.
• Automated system that can be accessed by anyone on the
different locations of the bank.
• Smoother deal processing, with verifying and online risk
monitoring mechanism.
• The system is user friendly, and the software offers good
portfolio management features.
OTHER SOFTWARES
• Atom Technologies, A Subsidiary Of The Bse-listed Financial

Technologies (India) Ltd (FTIL), Which Runs The Multi
Commodity Exchange Of India Has Innovated A Technology,
Which Enables Mobile Payments.
• Electronic Clearing Service (ECS Credit) .
• NEFT.
• Real Time Gross Settlement (RTGS).

ORGANISATION TRANSACTION PROCESSING SYSTEM:
EBS (E-Billing Solutions):

• It is the Merchant Account providing company partnered with
Axis Bank.
• Visualizes you how to become more competitive and help you

to make the changes to your online payment processing for risk
free business.
• EBS "Payment Gateway" is specifically designed to

accommodate the increasing demand by e-commerce
companies for sophisticated payment solutions to tap the
enormous opportunities for global Internet transactions.
HOW IT WORKS?
TECHNOLOGICAL ADVANCEMENTS
• Extensive Network .
• Centralized Service Desk.
• Comprehensive MIS .
• Mobile Alert Service.

Information Technology:
• Played a vital role in growth of organization
• To retain a competitive edge, the Bank's

technology infrastructure is continuously
upgraded
• Use of technology-
first among Indian banks in submitting centralised
Return for foreign exchange transactions
first bank in the India to market EMV chip
embedded Debit Platinum, Travel Currency and
Credit Platinum cards
New Initiatives
Remittance Card:
• A unique product that has changed the way money is sent

across borders.
• Available as a delivery mode for remittances made through

the Web Portal www.Remit2India.com.
• Based on the remitter’s request, a personalised Remittance

Card is prepared for the beneficiary, which is preloaded with
the funds remitted to him in INR.
VISA Money Transfer Service:
• To send money from an AXIS Bank account to any of the VISA

Cards issued in India
• To pay VISA credit card bills by giving the card number and
making a direct payment
• The sender’s account would be debited instantaneously with

the transferred amount, but the funds will reach the
beneficiary’s VISA Card within one or two days.
• The service has been enabled through all Axis bank’s ATMs
and i-Connect (Internet Banking)
EMV standard based Platinum Credit Card:
• Card has an embedded chip, which stores cardholder’s

information in an encrypted format, thereby providing
the highest level of security to the cardholder against
possible misuse.
• Offers clear authentication of debit and credit

payments combined with easy fraud detection.
• The chip cannot be duplicated, ruling out counterfeiting

and skimming. This makes your card safer and secure
than any other card in India.
How does it work:-
Step 1:
• The merchant inserts the
chip card into his EDC
terminal in the chip
reader slot. The card
need not be swiped.
• The card remains inserted

in the terminal
throughout the
transaction .
Step 2:
• The purchase amount

is entered in the
terminal.
• Once the purchase is

approved a receipt
will be printed.
Step 3:
• The Cardholder signs

the receipt and
removes his/her card
from the terminal.
Alternate Channels:
• ATM Channel
• Internet Banking Channel
• Mobile Banking Channel

ATM Channel
• All its ATMs are connected to Base24 ATM switch
• The Bank through its ATMs offers the following services:

– Banking Services
– Mobile Airtime Refill
– Bill Payment e.g.: BSNL, MTNL
– Life Insurance Corporation Premium Payment
– Purchase and redemption of UTI Mutual Fund
Schemes through the ATM.
Shared resource:
• Bilateral ATM sharing arrangement:
– State Bank of India
– ABN Amro Bank
– Bank of Rajasthan
– Karur Vysya Bank
– Andhra Bank
• Multilateral ATM sharing arrangement:

– Cashnet (A shared network run by Euronet India Pvt. Ltd.)
– BANCS (Formerly known as Swadhan. Now run by E Funds

Ltd.)
Internet Banking Channel:
• Axis bank provides a number of value-added services on the

Internet banking platform
• Services:
a) Funds Transfers
• To the customers own Axis Bank account
• To any Axis bank account
• To any account in any other bank in India (Power Transfer)
b) Bill Payment
• Presentment or EBPP (Electronic Bill Presentment & Payment):
– Bill presentment happens
– The biller will send an electronic version of the bill
for acceptance and payment
• Direct Payment:
- No bill presentment happens
- The customer is free to select the biller and pay
accordingly to his convenience.
c) Shopping etc.
Mobile Banking Channel:
• Debit or credit in your account:

Receive alerts on your mobile phone every time there is a
debit or credit in your Axis Bank account for more than
Rs. 5,000
• You can also request for the following information:

- Balance
- Last three Transactions
- Know the status of your cheque
- Request security balance in demat account
Benefits of MIS
• Significant cost benefits, time savings, productivity gains and process re-
engineering opportunities are associated with the use of data warehouse
for information processing.
• Data can easily be accessed and analyzed without time consuming
manipulation and processing.
• Decisions can be made more quickly and with confidence that the data
are both time-relevant and accurate.
• Integrated information can be also kept in categories that are meaningful
to profitable operation.
Conclusion !!!!
• AXIS bank has differentiated itself very well on the basis of

high level service and product quality.
• They have successfully implemented the change and due to

this their market share has increased only despite of tough
competition prevails.
Thank you

Axis Bank

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Axis bank

• Retail, corporate, treasury and merchant banking.

• Apart from this the bank is also into insurance,

• it is also registered on the following exchanges:

• Implemented a new derivatives system-- Summit FT

• Provides ability to structure derivative products in real

• The bank hopes to leverage the ability to rationalize its

• RBI favors transparent online systems that can track every

• An automated system removes this anomaly and improve

• AXIS Bank Chose SunTec Business Solutions software to

• Implemented a solution that helps Axis Bank create

• Axis Bank is SunTec’s second banking services client in India,

• Atom Technologies, A Subsidiary Of The Bse-listed Financial

• Electronic Clearing Service (ECS Credit) .

• Real Time Gross Settlement (RTGS).

EBS (E-Billing Solutions):

• Visualizes you how to become more competitive and help you

• EBS "Payment Gateway" is specifically designed to

• Centralized Service Desk.

• Mobile Alert Service.

• Played a vital role in growth of organization

• To retain a competitive edge, the Bank's

• A unique product that has changed the way money is sent

• Available as a delivery mode for remittances made through

• Based on the remitter’s request, a personalised Remittance

• To send money from an AXIS Bank account to any of the VISA

• The sender’s account would be debited instantaneously with

• Card has an embedded chip, which stores cardholder’s

• Offers clear authentication of debit and credit

• The chip cannot be duplicated, ruling out counterfeiting

• The card remains inserted

• The purchase amount

• Once the purchase is

• The Cardholder signs

• Internet Banking Channel

• Mobile Banking Channel

• All its ATMs are connected to Base24 ATM switch

• The Bank through its ATMs offers the following services:

• Multilateral ATM sharing arrangement:

– BANCS (Formerly known as Swadhan. Now run by E Funds

• Axis bank provides a number of value-added services on the

• Debit or credit in your account:

• You can also request for the following information:

• AXIS bank has differentiated itself very well on the basis of

• They have successfully implemented the change and due to

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