Chapter 08
Chapter 08
Chapter 08
8-1
Functional Strategy
8-2
Functional Strategy
Marketing Strategy
Pricing
Selling
Distribution
8-3
Functional Strategy
Marketing Strategy
Product development
Line extension
8-4
Functional Strategy
Marketing Strategy
Push strategy
Pull strategy
8-5
Functional Strategy
Marketing Strategy
Pricing
Skim pricing
Penetration pricing
Dynamic pricing
8-6
Functional Strategy
Financial Strategy
Leveraged buyout
Tracking stock
8-7
Functional Strategy
R&D Strategy
Technological leader
Technological follower
Open innovation
8-8
Functional Strategy
Operations Strategy
Job shop
Mass production
Modular manufacturing
8-9
Functional Strategy
Purchasing Strategy
Multiple sourcing
Sole sourcing
Just-in-time (JIT)
Parallel sourcing
8-10
Functional Strategy
Logistics Strategy
Centralization
Outsourcing
Internet
8-11
Functional Strategy
HRM Strategy
8-12
Proposed Outsourcing Matrix
8-13
Functional Strategy
Strategies to Avoid
Arms race
Do everything
Losing hand
8-14
Constructing Corporate Scenarios
8-15
Functional Strategy
8-16
Stakeholder Priority Matrix
8-17
Strategic Choice
Devils Advocate
Dialectical Inquiry
8-18