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    Eng Vii PPT 1

    Uploaded by

    vanessa castro
    This document describes the role of marketing within an organization, including activities like advertising, shipping, storing, and selling that are involved in transferring goods from producers to consumers. Marketing executives encourage people to buy products and services through total activities aimed at consumers. The document also provides comprehension questions about a case study of two new marketing executives and the training services provided by their employer in intercultural communication and international management skills.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Eng Vii PPT 1

    Uploaded by

    vanessa castro
    36 views9 pages
    This document describes the role of marketing within an organization, including activities like advertising, shipping, storing, and selling that are involved in transferring goods from producers to consumers. Marketing executives encourage people to buy products and services through total activities aimed at consumers. The document also provides comprehension questions about a case study of two new marketing executives and the training services provided by their employer in intercultural communication and international management skills.

    Original Description:

    Ingles

    Original Title

    ENG VII PPT 1

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    This document describes the role of marketing within an organization, including activities like advertising, shipping, storing, and selling that are involved in transferring goods from producers to consumers. Marketing executives encourage people to buy products and services through total activities aimed at consumers. The document also provides comprehension questions about a case study of two new marketing executives and the training services provided by their employer in intercultural communication and international management skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    36 views9 pages

    Eng Vii PPT 1

    Uploaded by

    vanessa castro
    This document describes the role of marketing within an organization, including activities like advertising, shipping, storing, and selling that are involved in transferring goods from producers to consumers. Marketing executives encourage people to buy products and services through total activities aimed at consumers. The document also provides comprehension questions about a case study of two new marketing executives and the training services provided by their employer in intercultural communication and international management skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    The role of marketing

    ING VII ICOM


    Learning objectives of this unit

    Describing skills , qualifications and experience.


    Talking and describing the role of marketing within an
    organization.
    A job that involves encouraging people to buy a product
    or service the total of activities involved in the transfer of goods from the
    producer or seller
    to the consumer or buyer, including advertising, shipping, storing, and selling

    Doing the job / Page 6
    Comprehension questions
    1. Who are Paula and Matt?
    They're marketing executives on their first day in a
    new job.
    2. What is their connection to the job This is the job they applied for and got.
    advert?
    3. What is the job?Marketing executive.
    4. Is the job well-paid?The salary is competitive, i.e. good compared to similar jobs.
    5. What type of service does Culture-Insight Training in intercultural communication and
    provide?
    international management skills.
    6. How do you think they empower staff?
    By teaching them about opportunities and techniques
    7. How might the company help they may be unaware of.
    organizations to fulfil their international
    potential? By allowing them to build good relationships
    with international partners.
    Culture Insight ...

    1. a) Is a product-focused organization. b) Is a service-


    focused organization.

    2. a) Is a private sector organization. b) Is a pubic sector


    organization.

    3. a) Works in business-to-consumer markets. b) Works in


    business-to-business markets.
    Page 7 ex 2 B

    Which
    tasks
    would you
    find most Which skills are
    interestin critical? Which are
    g? Why? non-critical?

    What skills are


    you lacking?
    Page 7 ex 2 B

    RESPONSABILITIES AND SKILLS CHARACTERISTICS KNOWLEDGE

    Now read the text and


    look for the information
    to check.
    Get together in groups of 3 or 4 people.
    Read the job advert and discuss with your groups.

    1. Does the job sounds interesting?


    2. What tasks do you think the job require to do?
    3. What skills , characteristics (what a person is like)
    and knowledge ( what a person knows) do you
    think the applicant will need?
    4. Would you have the necessary qualifications,
    skills ( what a person is good at) and experience
    to apply? Which ones do you have as a group?

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