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    Madhya Pradesh Tourism - Case Study

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    Anonymous E5QFMDjVK
    The document describes a social media marketing project for Madhya Pradesh tourism. The objectives were to establish MP tourism as a socially active platform, engage fans through social media, and make fans aware of tourism activities. The strategy developed included rebranding the Facebook page, setting up Instagram, creating engaging content, and launching a photo contest on Facebook for Tourism Year 2015. The contest performance and overall results showed a large increase in social engagement, reaching over 164,000 people total.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Madhya Pradesh Tourism - Case Study

    Uploaded by

    Anonymous E5QFMDjVK
    159 views9 pages
    The document describes a social media marketing project for Madhya Pradesh tourism. The objectives were to establish MP tourism as a socially active platform, engage fans through social media, and make fans aware of tourism activities. The strategy developed included rebranding the Facebook page, setting up Instagram, creating engaging content, and launching a photo contest on Facebook for Tourism Year 2015. The contest performance and overall results showed a large increase in social engagement, reaching over 164,000 people total.

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    Madhya Pradesh Tourism.case study.pptx

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    The document describes a social media marketing project for Madhya Pradesh tourism. The objectives were to establish MP tourism as a socially active platform, engage fans through social media, and make fans aware of tourism activities. The strategy developed included rebranding the Facebook page, setting up Instagram, creating engaging content, and launching a photo contest on Facebook for Tourism Year 2015. The contest performance and overall results showed a large increase in social engagement, reaching over 164,000 people total.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    159 views9 pages

    Madhya Pradesh Tourism - Case Study

    Uploaded by

    Anonymous E5QFMDjVK
    The document describes a social media marketing project for Madhya Pradesh tourism. The objectives were to establish MP tourism as a socially active platform, engage fans through social media, and make fans aware of tourism activities. The strategy developed included rebranding the Facebook page, setting up Instagram, creating engaging content, and launching a photo contest on Facebook for Tourism Year 2015. The contest performance and overall results showed a large increase in social engagement, reaching over 164,000 people total.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Madhya Pradesh Tourism

    Social Media Marketing


    Project Description
    Madhya Pradesh tourism wanted to make MP as preferred tourist
    destination among the target audience for which they asked us to build
    a social media strategy and help in execution.
    The Objective set in for the tourism
    • Established MP tourism a socially active platform and utilize full potential of social
    media to engage with fans/followers.
    • Get closer to the customers through dialogue and participation.
    • Make fans aware of all tourism related activities/programs
    The Social Media Strategy
    Developed and proposed to engage with all fans
    around the clock.

    • Facebook rebranded completely


    • Engaging content is created
    • Launched Tourism Year 2015 and kick off with photo contest in Facebook
    • Instagram profile set up
    • Social media team set up
    • Effective content marketing
    Facebook contest Performance
    “Ajab MP ki GajabYaadein”

    Last day
    Cover Profile Contest Contest
    Contest post 1 Post 2 Post 3 Post 4 Post 5 Post 6 Post 7 Post 8 post 9 post 10 post 11 post 12 post 13 post 14 post 15 post 16 contest cover Total
    image image Rules Album
    image
    Date 19-Apr 19-Apr 19-Apr 19-Apr 19-Apr 21-Apr 27-Apr 4-May 6-May 7-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 19-May

    Total No. of likes 332 3846 82 2485 582 343 285 325 87 30 115 82 66 168 46 87 88 77 118 96 106 9446
    Comments 2 20 15 116 52 42 23 195 8 8 60 56 5 44 10 17 7 5 19 30 10 744
    shares 7 51 2 92 54 31 17 58 0 0 15 3 3 22 7 6 4 3 4 7 2 388

    Total Reached 6130 37408 10432 20120 13856 11216 10320 10000 4278 2807 5404 2953 2247 5726 2436 2622 3064 2659 3916 2913 4184 164691
    Response 15 6 2 19 6 4 1 8 0 2 1 0 0 0 0 64
    Engaging content
    Overall Results
    Social Fans Social Content
    315000 5000 90
    79
    310000 80 72 72
    305000 4000
    70
    300000 6062 63 62
    57 58 57
    62 6361
    60 54 53 55
    3000 50 50 50 50 5047
    295000 48 46
    50
    290000 38 37 40
    2000 40 34 34 3535 3534
    285000
    280000 30
    1000
    275000 20 15
    270000 0 10
    01 0 0 1 1 0 1
    April May June July Aug Sept Oct 0
    April May June July Aug Sept Oct
    Facebook Twitter Google+
    Instagram Pinterest YouTube Facebook Twitter Google+ Instagram Pinterest YouTube

    • The total engagement over the social networking sites count by


    1588%

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