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Company Research - HUL

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BY: KAVITHA P RAMAN

INTRO TO THE COMPANY


•Hindustan Uniliver ltd. (HUL) was formerly known as
Hindustan lever ltd. (HLL)

•It is India’s largest FMCG company

•Also one of the largest exporters of the country

•Meets everyday needs of nutrition, hygiene and personal


care with brands that help people feel and look good.
HISTORY
•Started in India in 1895 with Lifeboy. This was followed by Pears, Lux
and Vim

•1931- started 1st Indian subsidy, Hindustan Vanaspati Manufacturing


Co.
1933- Lever Brother India Limited
1935- United Traders Limited
•The 3 merged in 1956- HLL

•International acquisition- Brook Bond (1984) and Ponds (1986)

•Liberlization allowed the co. to grow into every single segment

•2007- company formally changed name to HUL


VISION OF THE COMPANY
• work to create a better future every day

•help
people feel good, look good and get more out of life with
brands and services that are good for them

•inspire people to take small everyday actions that can add up


to a big difference for the world.

•develop new ways of doing business with the aim of doubling


the size of the company while reducing environmental impact.
PURPOSES AND PRINCIPLES
•Always working with integrity-
•Positive impact 
•Continuous commitment
•Setting out our aspirations
•Working with others
PRODUCTS & BRANDS

Personal Care - Soaps


- Hair Care
-Oral Care
- Cosmetics
Food & Beverages – Brook bond
- Kissan
- Annapurna
- Knor
Home care brands- Cif
- Comfort
- Radiant
- Sunlight
SOAPS

LUX Santoor, Chandrika


Rexona Cinthol, Mysoor Sandal
Breez Godrej No.1, Nirma
Lifebouy Dettol
Pears Savlon, Santoor
Dove Camay
HAIR CARE

Sunsilk Panteen
Clinic Plus H&S
Dove L’Oreal, Garnier

FOOD

Tea Brooke Bond, Lipton TATA Tea


Coffee Bru Nescafe
Salt Annapurna TATA Salt
Ice Kwality Amul
Cream
FINANCIAL INFORMATION
•1st foreign company to give shares to the Indian public

•At present 52.10% of equity rest is with public

•Listed and traded in BSE and NSE

•Net sales (10’)- 17524 cr (growth 6.4%)

•Net profit (10’)- 2202 cr (growth 4.1%)

MARKET SHARE
Soap- 60%

Food Brands- 70%

Oral Products- 36%

House hold Products- 62%

Skin Care- 63%


CSR
SWOT ANALYSIS
Strengths Opportunities
•Strong brand profile
•Large domestic market
•Established distribution network
•Untapped rural markets
•Solid base of company
•Changing lifestyle and raising
•CSR income

Weaknesses Threats
• Me-too” products •Tax & regulatory structure

•Removal of import restrictions resulting


• Strong competitors and availability
in replacement of brands
of substitutes
•Temporary slowdown in economy
• High prices of some products
•Mimic of brands
• High advertising costs
AWARDS AND RECOGNITIONS

•World HRD Congress 2010:


most admired and best HR team
- HR super achiever of the year- Leena Nair (ED-HR)

• Customer and brand loyalty award (2010)

•Ex-Chairman: Vindi Banga was given the Padma


Bhushan

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