Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 298 views

    The Role of Merchandising

    Uploaded by

    Kash Pitha
    The document discusses the role of merchandising in retail. It defines merchandising as the process of stock planning, management, and control. The key responsibilities of a merchandiser include planning stock levels based on sales trends, allocating stock to stores, managing replenishment and repeat orders, and overseeing stock movements. Merchandisers work closely with buyers and use data analysis and commercial awareness to maximize sales and profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    The Role of Merchandising

    Uploaded by

    Kash Pitha
    298 views16 pages
    The document discusses the role of merchandising in retail. It defines merchandising as the process of stock planning, management, and control. The key responsibilities of a merchandiser include planning stock levels based on sales trends, allocating stock to stores, managing replenishment and repeat orders, and overseeing stock movements. Merchandisers work closely with buyers and use data analysis and commercial awareness to maximize sales and profits.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the role of merchandising in retail. It defines merchandising as the process of stock planning, management, and control. The key responsibilities of a merchandiser include planning stock levels based on sales trends, allocating stock to stores, managing replenishment and repeat orders, and overseeing stock movements. Merchandisers work closely with buyers and use data analysis and commercial awareness to maximize sales and profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    298 views16 pages

    The Role of Merchandising

    Uploaded by

    Kash Pitha
    The document discusses the role of merchandising in retail. It defines merchandising as the process of stock planning, management, and control. The key responsibilities of a merchandiser include planning stock levels based on sales trends, allocating stock to stores, managing replenishment and repeat orders, and overseeing stock movements. Merchandisers work closely with buyers and use data analysis and commercial awareness to maximize sales and profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    The Role Of Merchandising In

    Retailing
    Within the retail industry there are marked differences between the scope of
    activities and range of responsibilities at different levels of the market.

    Buyer: Decides on the styles to be bought and negotiates


    production with suppliers

    Merchandiser: Works with buyers planning stock mix


    according to trend analysis, manages budget and controls stock
    deliveries and allocation to stores.

    Designer: Provides creative direction and produces product


    designs for buyers to select from

    Garment Technologist: Provides technical (fabric and


    construction) advice and controls sample development
    The term ‘merchandising’ in fashion retailing refers to
    the total process of stock planning, management and
    control.
    The merchandiser is the guardian of ‘open-to-buy’. The
    amount of money that a buyer can spend is referred to
    as the ‘open-to-buy’.
    Main areas of merchandising management activity:

    Planning stock to be delivered into the business –


     Analyzing historic sales patterns and trends
     Recommending forward fabric buying levels
     Recommending forward garment buying levels
     Monitoring and managing delivery of new stock into the

    distribution centre
     Ensuring that overall stock levels and buying are in line with

    the organization's sales plans


    Main areas of merchandising management
    activity:
    Moving delivered stock around the business –
     Initial allocations of new stock to shops – what quantity to
    each?
     Store replenishment – as garments start to sell – how much

    more stock and how quickly do we send to individual


    branches?
     Recommending the level of repeat buys of best selling lines
     Transfers and recalls of faulty or non-seasonal stock
    The Role and Responsibilities of the
    Merchandiser
    To estimate sales and plan stock levels to achieve the
    planned sales and margin for a specific garment type
    The Role and Responsibilities of the
    Merchandiser
    To provide regular analysis and progress reports
    referring to stock levels, sales performance and stock
    purchases to senior management
    The Role and Responsibilities of the
    Merchandiser
    To work with buyer on range planning to maximize
    commercial opportunities for products
    The Role and Responsibilities of the
    Merchandiser
    To manage intake and commitment to accommodate
    the stock requirements of the business at any given
    time and the open to buy requirements of the garment
    type
    The Role and Responsibilities of the
    Merchandiser
    To manage stock distributions to stores optimising
    customer demand, available selling space and seasonal
    selling opportunities
    The Role and Responsibilities of the
    Merchandiser
    To effectively manage and develop the
    merchandising/distribution team
    Merchandiser
    Competencies
    Data Awareness
    Balances interpretation of data
    Looks for ways to improve range, collection and use of
    data.
    Understands the procedures for calculating figures
    Can spot and interpret Trends
    Can cope with multiple tasks and remain accurate
    Can produce accurate forecasts based on all available
    data.
    Commercial Awareness
    Remembers garment’s sales histories and can judge
    optimum selling prices
    Builds up knowledge of style, design, and color
    characteristics of the best and worst sellers.
    Makes recommendations about supplier performance
    to buyer
    Monitors and influences the progress of products in
    the garment’s critical path.
    Manages the balance of markdowns
    Planning
    Collects all relevant information to contribute to
    range planning
    Develops a commercially balanced range plan with
    the buyer
    Monitors sales performance against stock levels
    Monitors progress of orders against forward
    commitment and stock needs
    Manages self and team through prioritizing work load

    You might also like