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    Apollo

    Uploaded by

    Rishabh Tyagi
    The document discusses a company's dealer relationship and issues with current retail. It outlines the company's extensive distribution network which includes exclusive dealer outlets like corners, points, and zones as well as organized and unorganized multi-brand retail. Factors affecting dealer target sales are described such as outlet type, years in operation, and location. Current retail issues include margins only being granted if targets are met, sales managers having low roles in direct dealer outlets and for multi-brand outlets, and POS facilities only available for zones. Measures proposed are providing incremental margins to dealers, increasing sales officer roles in unorganized segments, proper training, creating a market app, and loyalty rewards programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Apollo

    Uploaded by

    Rishabh Tyagi
    13 views2 pages
    The document discusses a company's dealer relationship and issues with current retail. It outlines the company's extensive distribution network which includes exclusive dealer outlets like corners, points, and zones as well as organized and unorganized multi-brand retail. Factors affecting dealer target sales are described such as outlet type, years in operation, and location. Current retail issues include margins only being granted if targets are met, sales managers having low roles in direct dealer outlets and for multi-brand outlets, and POS facilities only available for zones. Measures proposed are providing incremental margins to dealers, increasing sales officer roles in unorganized segments, proper training, creating a market app, and loyalty rewards programs.

    Original Description:

    Apollo tyres

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    The document discusses a company's dealer relationship and issues with current retail. It outlines the company's extensive distribution network which includes exclusive dealer outlets like corners, points, and zones as well as organized and unorganized multi-brand retail. Factors affecting dealer target sales are described such as outlet type, years in operation, and location. Current retail issues include margins only being granted if targets are met, sales managers having low roles in direct dealer outlets and for multi-brand outlets, and POS facilities only available for zones. Measures proposed are providing incremental margins to dealers, increasing sales officer roles in unorganized segments, proper training, creating a market app, and loyalty rewards programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views2 pages

    Apollo

    Uploaded by

    Rishabh Tyagi
    The document discusses a company's dealer relationship and issues with current retail. It outlines the company's extensive distribution network which includes exclusive dealer outlets like corners, points, and zones as well as organized and unorganized multi-brand retail. Factors affecting dealer target sales are described such as outlet type, years in operation, and location. Current retail issues include margins only being granted if targets are met, sales managers having low roles in direct dealer outlets and for multi-brand outlets, and POS facilities only available for zones. Measures proposed are providing incremental margins to dealers, increasing sales officer roles in unorganized segments, proper training, creating a market app, and loyalty rewards programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    DEALER RELATIONSHIP

    It has extensive Distribution Network

    Categories:-

    Exclusive Dealer outlets


    • Corner
    • Point
    • Zone
    Organized Multi- Brand retail- They have capacity for bulk purchases
    Unorganized Multi-Brand retail – Will buy limited types and number of units.

    Factors affecting dealers target sales:-


    1. Type of outlet
    2. Number of years in Operations
    3. Location based factors.
    ISSUES WITH CURRENT RETAIL

    1. Margins are granted only if the targets are met.


    2. Sales manger’s role was low in direct dealer outlets.
    3. For multi-brand outlets, marginal role of sales manager in incentivizing retailers.
    4. POS facility only available for Zone outlets.

    Measures

    1. Provide margins to dealers in incremental basis.


    2. The role of the sales officer should be increased with special focus on unorganized
    multi-brand retail segment.
    3. Proper training of dealer staffs.
    4. Create a market-model based app for Apollo tires.
    5. Loyalty rewards – added accessories.

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