Insights to improve your career

You Exec editors interview Fortune

100 executives & read 100s of
editorials ― and only email you the
insights and resources that will help
you develop your career. All, in a brief
report so you can stay ahead of the
curve.

When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career even
further.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out

You Exec has helped thousands of

professionals to master the skills Interviews
necessary to become an executive. Exclusive understanding

Insights
Knowledge is
power

Articles
Weekly summaries
 PROBLEM
Career development has halted

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01
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Executives and directors need a trusted

02
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source of industry news that helps them lead

Managers do not understand how to

03 manage new global generation of mobile
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New college graduates around the world do

04 not have a mentor to guide them through the
obstacles that a corporate or startup career
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can throw their way
 FOUR PILLARS OF DEVELOPMENT
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Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.

ARTICLE ACTIONABLE EXCLUSIVE RESOURCES

01 SUMMARIES 02 INSIGHTS 03 INTERVIEWS 04
 TIMELINE
Time, it flies when you’re busy

Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx

2014.5 2015.5 2016.5

2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
 TARGET USERS

Size

Small/medium Innovators seek the latest

business need digital SMBs Founders studies and resources
resources and when it comes to defining
services to help them organizational culture
compete
Style

Corporate Enterprises

Corporate employees Enterprises seek to hire

have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
 LANDSCAPE
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Xxx xxx Xx x xxx

Xx xxx x
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X

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xxxxxx
Xxxxx

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Xxx xxx
 MARKET SIZE
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6 of 10
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9 of 10
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 XXXXXXX & XXXXX
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(%) Xxxxx Xxxxxxx

600%

500%

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX

5%
XXX

13%
X,XXX

Xxx xxxxx xx xxxx

 SOLUTION
A tiered approach to corporate education

RESOURCES
Finding and distributing
the best corporate
resources is a daunting
task. We will master it.

INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)

RESOURCES
R Share best-in-class resources

INTERVIEWS
I Learn from the best

ARTICLES
A To identify best practices

I INSIGHTS
To build on knowledge
 OUR USERS DESIRE KNOWLEDGE

All the knowledge is out there, we

just have to connect the dots and
share it with the right people.

RESOURCES
Crowd-find materials

INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to
become their own
HBR INSIGHTS
Share knowledge
across companies
 POSSIBLE SALES TEAM

CEO

South America &

US EU & Middle East Africa

National Director National Directors National Director

Manager 1 Manager 2 Manager 1 Manager 2

Reps. Reps. Reps. Reps.

 EXAMPLES

X Concepts from “How to Win Friend and Influence People”

X Top 10 X, Y, Z to XXXXXXX for each industry

Insights

X Podcast-like audio interviews

Interviews
X “Mixergy” for corporate enthusiasts

You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs

Resources X Books, email templates, thank you notes….

X Anything that will help recruiting world-class talent

 TESTIMONIALS
What our subscribers are saying

“As a software
“Tremendous value for developer it was hard “Its like my
the time I spend for me to practice
reading my weekly public speaking and
personal
report. In less than six connect. This service professional
months my …” has helped me find
mentors…” advisor!!”
 MATRIX OF SERVICES

Hardness to acquire

RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics

Actionable

ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop one’s career
 ADVANTAGES

Care &
consultation
Great support
services

Help our members with

strategic decisions

Based on data
analytics Help enterprises
recruit best in
class talent
 HOW IT ALL CONNECTS

Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others

Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps

Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
 MARKET PERSONAS

Audience breakdown after some interviews

12% Executives

25% Recruiting firms

D C B Early
48% Managers & Directors in
a corporate employees

68% New
grads
hires and recent
 REVENUES

$300K $210K
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$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx

$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
 DROPOFFS
Drops off after
downloading 1-5
resources Drops off due to
lack of insights for
specific industries
Clicks out due to
unknown reasons

5% Customer
Conversion

Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
 HOW WE DO IT

We interview Fortune RESOURCES

100 executives & read D To help our members look
more professional
100s of editorials ― and
INTERVIEWS
only email you the C To pass knowledge down
insights and resources
that will help you ARTICLES
develop your
B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career. All, in a brief INSIGHTS
report so you can stay A Actionable insights each week

ahead of the curve.

MARKETING STRATEGY

Consulting
Allow corporate members to gain access to our
consulting expertise

Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone

Free services
Capture potential members with free-mium model

Incredible content
Develop incredible content such that our members
will not be shy to share the content
 THE FIRST THREE YEARS

Y1
Introduce
Y2
Ensure
Y3
Focus on
services to members consulting
corporate use all four services
employees. of our
Spray and products
pray

This is broaden the brand – Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
 TRAFFIC FLOW
Where do members on our website

80%
Only landing page
Top three most desired pages

15%
Visited cart page

5%
Converted
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X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU
Xxxxx X
xxxxxx x
xxxxxxx

XX
READ WILL NOT
IMPROVE YOUR
CAREER.
Xxxxx X
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xxxxxxx

XX

We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
Xxxxx X
xxxxxx x
xxxxxxx

to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
 20%
48% UK, Germany,
US & Canada Spain, France
4%
Xxxxx xxxxx

GEO-
12% BREAKDOWN
Brazil We are still in the early stages of capturing
the market. We have 0.01% penetration
OUR WEEKLY REPORT IS
20% 18% 40%
UK France Germany

BRIEF BUT PACKED WITH

INSIGHTS

Insights that will help you forge stronger

relationships at work to advance your career.
We only focus on identifying and reporting the
latest insights and trends that will allow our
subscribers to succeed.
 TRAFFIC BY REFERER
Summarized by source and type

23% 23% 11% 45%

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16%
Xxxxxx

2% 6%
Xxxx Xxxxx

7%
19% 24% Xxxxx
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23%
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 EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights

3% 45% 60% 55%

45%
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90%
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Insights Articles Interviews Resources

 GENDER USAGE DISTRIBUTION
How different genders use our content

65% X X 30%
X X
X X

72% 38%

28% 26%

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xxx x xxxxxx xx
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