PRESS RELEASE

Presented By:
Gyandeep
Gagan Talwar
Varsha Sharma
Anjani Singh
Vikas Malik
PRESS RELEASE
 Where there are a large number of players in
virtually every kind of business, it is essential
that you are well known for what you do and
are frequently heard doing what you are known
for.
 That is exactly what a press release could
accomplish for you. By creating newsworthy
situations, you give the press an opportunity to
showcase the achievements of your business.
 A press release, news release, media
release, or press statement is a written or
recorded communication directed at members
of the news media for the purpose of
announcing something claimed as having
news value.

 Typically, they are mailed, faxed, or e-mailed

to assignment editors at newspapers,
magazines, radio stations, television stations,
and/or television networks.
COMPONENTS OF PRESS
RELEASE
 Release Time:- It tells the journalist or
editor receiving it when the information
in the release can be made public.
 FOR IMMIDIATE RELEASE
 EMBARGOED UNTIL (with the release date listed
afterwards)
 Contact Information:- Full name of the
appropriate media contact person, their
phone number, and their email address,
website URL should also be added, and a
mailing address can be added optionally.
 Headline :- Headline should focus on the news
angle with appropriate mixture of cuteness. It
needs to convey your general news and grab
the interest of the reader right away.
 Subheading / Summary:- They each serve
the same purpose - to expand upon the news
very generally mentioned in your headline.
 Dateline:- It includes the date the release is
being distributed, as well as the hometown or
nearest metropolitan area of the company or
individual presenting the news to the media.
IMPORTANCE OF PRESS
RELEASE
 Without press releases, businesses and organizations
would not be able to announce upcoming events and
products, which means it would be difficult for
consumers to find out about these events and
products.
 Well-crafted press release is a big opportunity to
clearly and effectively tell a company's story.
  Press release is important to tell a company's story to
the appropriate audiences. It should be written clearly
and without hyperbole.
 In this environment, many constituencies look for and
read press releases (not just press and analysts) and
this can be helpful to companies on many levels.
 Press releases are one of the best sources to
get authentic backing about your product and
service.
 Press releases have more credibility among all
the other publicity methods.
 Press release services can help with all of the
components involved. They can provide
professional, experienced writers to put the
right ’spin’ on the communication to show it in
the best light, and in the most interesting and
compelling way to connect with the media.
HOW TO SEND
 Be careful that you send a press release only to those with
whom you have an exisiting relationship.
 When you send a press release, make sure it is targeted to
the correct journalists.
 Identify editors & reporters who would be most interested in
what you have to say.
 Choose your media list carefully. If sending via e-mail, be
sure the editors & reporters accept press releases via
email. Queries should be over the phone or in writing.
 Only send your release to one person per news outlet.
 Brevity is not only allowed, it is encouraged and rewarded.
It shows you respect the time of busy editors & reporters. If
they require more information, they will ask.
TYPES OF PRESS
RELEASES
 General News Release
Includes news that must be disseminated to the media
people. The goal of this type of press release is to
generate interest, coverage and exposure for the
company that distributed the press release.

 Launch Press Release

A launch press releases is more urgent or timely, and
its main purpose is to create a buzz regarding a
launch -- whether it's about launching a company,
organization, website or some sort of initiative.
 Product Press Release
It typically include product specs. It is used if you are launching a
new product, your product wins an award, reaches a milestone,
have to be recalled, or if a new or upgraded version is released.
It is more effective when it includes a photo or several photos of
the product.

 Executive or Staff Announcement News Release

Used if there are staff changes in the company, particularly if
these changes involve high management levels. It contains
biographical information to support the information.
 Expert Positioning Press Release
This type of press release can focus on a company
report and include statistics or results. It can also
include news from another organization and other
supporting information.

 Event Press Release

It clearly lay out to members of the media the 5Ws --
who, what, when, where and why. You would
distribute an event press release with the hope that
the media will make your event known to the public.  
10 ESSENTIAL TIPS FOR
WRITING PRESS RELEASES
 Make sure the information is newsworthy.
 Tell the audience that the information is
intended for them and why they should
continue to read it.
 Start with a brief description of the news, then
distinguish who announced it, and not the
other way around.
 Ask yourself, “How are people going to relate
to this and will they be able to connect?”
 Make sure the first 10 words of your release
are effective, as they are the most important.
 Avoid excessive use of adjectives and fancy
language.
 Deal with the facts.
 Provide as much Contact information as
possible: Individual to Contact, address,
phone, fax, email, Web site address.
 Make sure you wait until you have something
with enough substance to issue a release.
 Make it as easy as possible for media
representatives to do their jobs.
PRESS RELEASE
DISTRIBUTION TIPS
 You need to build a media list. Start local and small.
Local and/or small media are most likely to be
interested. Besides, a lot of the larger media outlets
scan the little guys to find stories to pick up.
 Try newspapers, trade journals, topic specific
magazines, websites, radio shows, television show.
 Don't send your release to just anyone, or you could
be accused of spamming.
 Always remember to get specific contact information
for your press release.
 Familiarize yourself with the editor or reporter's
work. Find out the method he/she prefers to
receive press releases. Don't automatically
send them by email, some will prefer mail or
fax. Find out their deadlines.

 If you are sending your release by email, never

send an attachment. Copy and paste your
release into the body of the email. Never send
a bulk email. Address emails individually
DO’S & DON’TS
 DO have your press release written by a pro
(or learn how to do it yourself).
 DON’T overlook paid press release distribution
sites.ex PRWeb.com or WebWire.com.
 DON’T submit to dozens of free press release
distribution sites.
 DO take advantage of social media tools.
 DO publish your press release on your own
website
TIMING OF PRESS
RELEASE
 It is best to send your news release early in the day
and you will have a better chance of getting your story
noticed if your release is not sent on a busy news day.
 For example, sending a news release out as a major
strike or natural disaster was taking place would not
be good timing.
 Monday and Tuesdays are usually busy news days
and by Friday most assignments have been handed
out as journalists get ready for the weekend.
4 STEPS TO MAXIMIZE YOUR
PRESS RELEASE PLACEMENT
 Determine your audiences and their
media preferences.
 Prepare your contact list.

 Tailor your pitch to each media target.

 Be aware of all the opportunities for

publicity, not only the ones you initiate.
Thank you