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    TVS Group of Companies: Commitment Far Beyond A Sense of Corporate Social Responsibility

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    UJJWAL
    The document summarizes the corporate social responsibility efforts of TVS Group of Companies through their Srinivasan Service Trust (SST). It describes how SST was formed by TVS Motor Company and Sundram Clayton to contribute 1% of profits towards community development. It outlines SST's focus areas of economic development, health, education, infrastructure and environment. Key initiatives discussed include forming self-help groups, vocational training, eye camps, infrastructure projects, forest management programs, and relief efforts after the 2004 tsunami.

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    TVS Group of Companies: Commitment Far Beyond A Sense of Corporate Social Responsibility

    Uploaded by

    UJJWAL
    517 views25 pages
    The document summarizes the corporate social responsibility efforts of TVS Group of Companies through their Srinivasan Service Trust (SST). It describes how SST was formed by TVS Motor Company and Sundram Clayton to contribute 1% of profits towards community development. It outlines SST's focus areas of economic development, health, education, infrastructure and environment. Key initiatives discussed include forming self-help groups, vocational training, eye camps, infrastructure projects, forest management programs, and relief efforts after the 2004 tsunami.

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    TVS CGSR

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    Tvs

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    The document summarizes the corporate social responsibility efforts of TVS Group of Companies through their Srinivasan Service Trust (SST). It describes how SST was formed by TVS Motor Company and Sundram Clayton to contribute 1% of profits towards community development. It outlines SST's focus areas of economic development, health, education, infrastructure and environment. Key initiatives discussed include forming self-help groups, vocational training, eye camps, infrastructure projects, forest management programs, and relief efforts after the 2004 tsunami.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    517 views25 pages

    TVS Group of Companies: Commitment Far Beyond A Sense of Corporate Social Responsibility

    Uploaded by

    UJJWAL
    The document summarizes the corporate social responsibility efforts of TVS Group of Companies through their Srinivasan Service Trust (SST). It describes how SST was formed by TVS Motor Company and Sundram Clayton to contribute 1% of profits towards community development. It outlines SST's focus areas of economic development, health, education, infrastructure and environment. Key initiatives discussed include forming self-help groups, vocational training, eye camps, infrastructure projects, forest management programs, and relief efforts after the 2004 tsunami.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    TVS Group of Companies:

    Commitment Far Beyond a Sense of


    Corporate Social Responsibility
    Group – 6
    Aniket Vishwanath Kurane (M17-06)
    Ravinandan Kumar Raushan (M17-07)
    Divya Babbar (M17-14)
    Laxmikanth A Kumar (M17-16)
    Sameer Dudhe (M17-22)
    Sanjeev Kumar (M17-23)
    Tuhin Borgohain (M17-33)
    INTRODUCTION
    • Started by TV IYENGAR and Sons - Trinuveli (TN)

    • Awarded with “DEMING AWARD”- Honesty, Integrity and Commitment

    • PROFILE- 1911 – Foundation – Dealership of automotive and it’s


    Component.

    • 1929 - Incorporated private limited company by merging two subsidiaries.

    • CORE COMPETENCIES- Two wheeler segment, Automotive Spare


    parts,NBFC, Logistics and Software companies.

    • Operates in China , Malaysia, Srilanka, USA, UK.

    • MAJOR CLIENTS- ASHOK LEYLAND, MAHINDRA, FORD, HONDA, GM.


    SRINIVASAN SERVICE TRUST (SST)
    • SOCIAL COMMITMENT- Health Care, Education, Rural/Community
    Development, Environment, Tribal Development.

    • TVS MOTOR COMPANY AND SUNDRAM CLAYTON formed a trust, both


    contribute 1% of their profit towards SST.

    • “We don’t have to pay for the employee from SST Fund ” – Joshi (Chairman
    SST)

    • Total money expenses on CSR is 3 Crore but outcomes values are 5 times.

    • TQM practice of TVS is handled by the trust.


    MISSION STATEMENT

    • “We strive to facilitate the process of sustainable community


    development through active involvement of local communities,
    leading towards the goal of self-reliant rural communities, and a
    disease-free society, by providing primary health care and quality
    education, opportunities for the development of women and
    providing eco friendly environment”
    ADMINISTRATION OF THE TRUST
    • Mr. Ashok Joshi, I.A.S. (Retd.) – Chairman

    • Mr. R. Seshadri – Director

    HUMAN RESOURCE OF THE TRUST


    • Interested individuals from the local community – Animators to work at
    grass-root level

    • Civil Engineers – Coordinators for community development at factory areas


    PROVISION OF TRAINING FOR EMPLOYMENT

    • Training programme in Santhavasal with Dr. Reddy’s lab

    • The Livelihood Advancement Business School (LABS) in Padavedu:


    Training in customer and sales relations and hospitality
    • Trainers are provided by LABS
    • Rest is provided by SST

    • Padavedu is an area where TVS group companies do not have any


    business activities
    THRUST AREAS OF THE TRUST

    • Economic Development

    • Health

    • Education

    • Infrastructure facilities

    • Eco-friendly environment
    ECONOMIC DEVELOPMENT
    • Formation of SHGs in:
    • 131 SHGs in Padavedu
    • 93 SHGs in Tirukurungudi
    • 24 SHGs in Nava Tirupathi
    • 49 SHGs in Mysore
    • 41 SHGs in Hosur

    • Income generation programmes: Banana fibre extraction and value-added


    products, Agarbathi and Chapathi making, Mushroom cultivation,
    Apiculture, Dairying, Sheep rearing, Appalam’s and Masala powder
    ECONOMIC DEVELOPMENT (contd.)
    • Vocational training: In collaboration with Dr. Reddy’s Foundation
    under LABS programme for educated, unemployed youth

    • Appropriate technology: Drip irrigation and quality seeds provided to


    farmers through Farmers Association (formed at community level)

    • University-Industry Partnership for Rural Development (with Tamil


    Nadu Agriculture University and IITs): For preparing techno-economic
    feasibility study utilising agro-based materials, rainwater harvesting,
    environmental sanitation etc.
    HEALTH SERVICES
    • Major Eye Camps: In coordination with Aravind Eye Hospital. So far
    12000 cataract surgeries were performed in collaboration with IOC
    (since 1996)

    • Dental Check-up: For school children in all government school. E.g.:


    10,000 children in 33 schools in Padavedu were coverd

    • Alcoholism Treatment Residential Camp: Conducted at Padavedu


    through T.T.K. Hospital, Chennai
    HEALTH SERVICES (contd.)
    • Support Services: For ‘Varumun Kappom Programe’, Pulse polio
    programme
    • Veterinary Camps
    • 9 PHCs by SST and 5 Govt. PHCs have been adopted by SST
    • Individual and collective toilets: To fight open-defecation and improve
    hygiene
    • School toilets
    EDUCATION – GENERAL AND VOCATIONAL
    • Schools Improvement Facilities –
    Construction of toilets with running water, balwadi construction, fencing,
    drinking water, partition of class rooms, supply of science and audio-visual equipment,
    scholarship to poor students, etc.
    • SST also runs Schools at Hosur and Tumkur
    • Based on child-focussed and project-oriented education ‘learning by doing’ and on experience.
    • Centre for Advanced Vocational Training, situated at Vanagaram, near Chennai.
    • The National Apprentice Board – approved courses offered are industrial machinist,
    mechanical, and electronics for a period of 3 years.
    • Adult Education in collaboration with TCS
    • TVS Academy and SST have been creating an interface between Government School
    Teachers for activity-based learning techniques.
    INFRASTRUCTURE FACILITIES
    • Roads and drains, drinking water, street lights, public library, health
    sub centre, etc
    • Partnership under “Namaku Naame Thittam I Village Self Sufficiency
    Scheme” – year 1999-2002
    • Total value Rs. 400 lakhs.
    ECO-FRIENDLY ENVIRONMENT
    • To increasing green coverage and protecting forests, Joint Forest
    Management (JFM) programme at Padavedu and Tirukkurungudi in
    coordination with TNFD, TERI and TVS group.
    • Social forestry, Horticultural and Wasteland development
    programmes
    • Comprehensive Plan has been prepared for sustainable water sources
    by adopting rainwater harvesting and artificial recharge for 5 years.
    • Comprehensive Watershed Development Plan in coordination with
    various line departments.
    • Water management techniques viz., drip irrigation, traditional waterbodies
    viz., lakes, tanks and ponds are being identified and rejunevated.
    Eco-Tourism
    • Location: Javadi Hills(Area about 4KM coverage)
    • Partner: Tamilnadu Forest Department(TNFD)
    • Objective: Employment for local people as tourist
    guide
    Eco-Tourism (Contd.)
    Tribal Development
    • Educational Institute’s involvement: Dept.of Anthropology University
    of Madras
    • Environment management plan
    • Community based model for river
    • Organic Farming & low economic input and sustainable agriculture
    (LISA Technique)
    • First phase investment About Rs.538 lakhs
    Forest Management
    Joint Forest Management(JFM)by Union Ministry of Environment &
    Forests
    A. Village Forest Cornmittees(VFC) (In Year 2000,24 Members)
    B. Executive Committee(EC)elected by VFC
    Four Objectives
    1. Reforestation of denuded land soil in Vallimalai reserved forest area
    2. Moisture conservation measures
    3. Increasing income for local people for living
    4. Infrastructure development in villages
    Forest Management (Contd.)
    Implementation of Forest Mgmt.
    1. Intensive plantation of Nelli, Neem and Bamboo around 1.27 lakh
    seedlings were planted

    2. In 1997 the launch of Tamil Nadu Afforestation Programme(TAP)

    3. Japan Bank of International Cooperation & World Bank supported the


    eco development programme in which Kalakad-Mundanthurai Tiger
    Reserve(KMTR)project .
    Other SST Services In Forest Management
    • Providing professional expertise in developmental interventions to
    strengthen initiatives for forest department. Include training
    programs and capacity building workshops for villagers for various
    operational activities.
    • Creating partnerships with various ongoing government rural
    development schemes on poverty reduction and environmental
    conservation for mobilising resources.
    • Liaisoning of SST staff with local administration to execute
    development work
    Other SST Services In Forest Mgmt (Cont.)
    • Adoption, reconstruction and maintenance of existing infrastructure.
    • Providing livelihood through imparting training to local youth. Eg-
    practical training conducted at service stations of TVS Motor
    Company.
    • Empowerment of women through self-help groups(SHGs). Include
    training programmes for developing technical skills such as pickle
    making and tailoring.
    • Income generation projects. This includes giving loans to villagers for
    various income-generating activities such as pot-making, basket
    weaving etc.
    ACCENT ON HEALTH & EDUCATION

    • SST set up health centre

    • Jointly working with government schools

    • Have 563 students and 16 teachers in Padavedu village

    • SST and government of rural development together constructed road


    in Irulamparai Village near Padavedu
    FUNDING IS NO CONSTRAINT

    • SST approached Ford Foundation

    • Initiated project on micro-watershed project at Padavedu

    • Role of NABARD

    • Helped local women group to grow their business


    REHABILITATION OF EARTHQUAKE AFFECTED VILLAGE
    • Gujarat Rehabilitation Project at Goyersama village – A holistic approach

    • Focus was on building brick and mortar together with providing livelihood

    RELIEF LAND REHABILITATION WORKS TO TSUNAMI AFFECTED AREAS


    • SST as an earliest NGO to provide support to fisherfolk

    • 48000 packets were supplied in Chennai, Colachel and Radhapuram in year 2004

    • Donation by employees of Sundaram Clayton Limited and TVS Motor Co. Ltd to around
    15000 people
    RELIEF LAND REHABILITATION WORKS TO TSUNAMI
    AFFECTED AREAS (Contd.)

    • Medical facilities against cholera and tetanus to 18000 people by


    medical team

    • 655 shelter facilities in Chennai, Keelmoovarkarai and Poompuhar


    villages

    • Construction of around 50 community toilets

    • Plans for holistic development of villages around Nagapattinam


    district to cover 26000 people
    THANK YOU

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