ADA Health

About and around ADA Health

About ADA

ADA Health GmbH is a company based in Berlin, Germany

that produces ADA, a symptom checker application that
allows its users to seek medical advise and discover diagnosis
based on the symptoms.

ADA is rated on TOP amongst similar apps in the same

specialization including WebMD, Infermedica , GP at Hand
and your.MD.

Founded by Dr. Clair Novorol, Dr. Martin Hirsch and Daniel

Nathrath in 2011.

Has raised $69.3 million since 2011 in a total of 3 funding

rounds.
What ADA is doing...

1 App based Healthcare services based on symptoms input by

consumers

2 Serving around 5 million users world wide.

3 Completing more than 8 Million Assessments and counting.

4 Operating from 4 offices based in London, Munich, New York &

Berlin.
ADA’s Current Competition

ADA WebMD Buoy Orderly Health Health TAP

5+ M Users 52M User 3.6M Users 2.9M users 2M users

7+ Yrs Exp 22 Yrs Exp 4 yr exp 4+ yrs exp 4 yrs Exp

130+ Countries Global Market 70 countries 50 Countries 49 Countries

5 Languages 1 Language 1 Language 1 Language 1 Language

4.7 Rating 4.2 Rating 3.2 Rating 3 Rating 4.4 Rating

- $750m 1.5 - 2M $250K 9M

ADA’s India Competition

ADA Mfine DocsApp Practo WebMD

Users 1M+ 100K+ 5M+ 1M+ 5M+

Symptom Checker

Doctor Chat Consult

Doctor Call Consult

Doctor Video Consult

Lab Test Order

Drug Variant Tool

Play Store Rating 4.7 4.4 4.4 4.3 4.2

Order Medicine
About Competition

Web MD offers several information based services like drug information. Common causes of illness and a huge database of diseases
1 where symptom checker is a small part of the whole WebMD site.

2 Buoy & HealthTap offer consultation services available by 100s of provider available on request.

Orderly Health offers several options on diet, supplement programs and live health monitoring options which are a major attraction for
3 consumers.
Current Challenges

1 ADA is primarily focused on consumers for symptom checker which is just a small part of the same consumers medical needs.

2 Ada has space for improvement in terms of functionality besides checking symptoms and providing a diagnosis.

Current consumer base is mostly positive about ADA and has very less negative remarks on what ADA currently does. Which
3 should motivate ADA to expand.

4 Has been in business since 2011 and still with only one purpose, to check symptoms and provide diagnosis.
Opportunities

1 To create a premium version of the app and provide Medical assistance through app above and beyond diagnosis

2 To allow patients to chat, Call or video call a doctor by paying a premium subscription fee.

3 In India, Mfine, DocsApp, Practo are the major rivals for ADA that provide similar services but lack a interface as good as ADA.

Several services that even the rivals in India don’t have. – On Call, Chat, Video consultation, Live body vitals monitoring, Diet Programs and
4 drug knowledge database along with Drug interaction charts . Can Include drug variants to allow users to opt for cheaper better variant of a
drug.

5 INDIA Health Facts –

• 1000 Patient against 1 Doctor.

• Major population pays out of pocket.

• Poorly managed medical data/No centralized EHR systems, AI based health systems in place.

• If ADA can analyse medicinal/surgical outcomes, we can be the voice in the industry (Pricing Power)

• $135 Billion Health & $21 Billion Wellness market size of India.
Discussion on Indian rivalry
Indian rivals are already providing similar and better functionality. Rivals include Mfine, Docs App and Practo who are serving about 300 patients per day
Per one spokes person from Mfine. Charging as much as $5.69 to $7.11 per consultation utilizing a tie up with over 50 Hospitals nation wide.

To impact Indian consumers with a new product that outruns every other option available to them for the past few years, there are only a few factors that
would compel them to try the new ADA, there must be target points pre decided.

Social Media –
Indian population is severally active on social media. Mainly 5 platforms which are Facebook, Twitter, WhatsApp, Instagram and YouTube.
-Create videos to viralize on WhatsApp and YouTube.
-Create Banner ads for Facebook twitter and Instagram.

Cheaper Fee Structure-

Indians are big on saving money and look for cheaper options. Indian rivals are charging $5.69 to $7.11 per consultation. Create a structure that is cheaper
than Indian rivals.

Corporate Sector -
Create deals for corporate offices. We can start offering offices with package deals that will create a buzz in the market. These deals will be relatively
cheaper than commercial deals.

Offer More Services-

Till now rivals are only offering consultations with real doctors. And edge over them would be to provide services like lab testing, Real time vital monitoring,
Drug variant search.

Drug Variants-
India struggles with lack of knowledge in drug variants. Which is why they end up buying a more advertised and expensive variant of a drug. We can offer a
tool that allows to search for a better option of a drug available in drug store near them

Doctor Connect- Establishing connection between patient and the doctor. Thus, completing the medical cycle.
Current and Proposed flow of action – “AI Based”
How it is now and how it should be…

Lab Test Ordering Sample Collection

Symptoms
with Deals from and Reports(Tie up
Collection
Top Labs with Labs)

Drug Research to
look for best Scheduling of
Diagnosis
available drug Follow ups
option

Option to Consult 2nd Consultation for

Consultation and
Provider And follow up and cycle
Prescription
choice for Package restart
Current Patient Handling

Input Multiple
Symptom Diagnosi
s s

Incomplete Cycle
New ADA Patient Handling
Reproduc
tive &
Sexual
Vitals
Fitness Disorders
Monitori
Training
ng

Generic
Dietician
Medicine

Individual Drug
Lab Tests
Variants

Medicine Consulta
Orders tions

Opthal Dental
Services Service
New ADA’s Moto
• Your visit info, is kept confidential
and only available to you and your
doctor
Confidential • Symptoms/Diagnosis – Are kept
highly confidential

• Our doctor’s opinion is completely

Non non judgmental.
Judgmental
Prospective Customer – “AI Based”

Healthy Individuals Patients Hospitals/ Practices

• Vitals • Consultations • Pre-Defined

• Preventative Care • Second Opinions Clinical Pathways –
• Exercise Trainers • Case Studies To help hospitals
and practices
• Diet Consult • Hospital Choices
standardize
• General Medicine • Lab testing patient treatments
• Vision Care • Medicine Orders • Making Dr. more
• Dental Care • Drug Variant Tools efficient.
• Medical • Performance
Knowledge Tools analytics of drugs
and procedures.
Future Challenges

Need to develop subscriber dependency on ADA when it comes to Health & Wellness needs.
India For Business

490M Smart
Phone users by
year 2022

125M English
Speakers

500M Hindi
Speakers
ADA – The UBER of healthcare

Currently ADA only works till Diagnosis. The proposed action flow provides a vision of further expansion of
services.

Indian market at current stage lacks such an application with all the listed features in one place. All rivals
provide some of the out lined features but not all in one place.

This will change every thing and ADA will become the only app that allows AI assistance along with all
possible health assistance features with cheaper price than the rivals.
• The federal government spent over $35 billion on the effort to get doctors to useEHR/EMR .

• New technology is reducing their efficiency and causing more physician burden.

• Preventive health Business . 99% population

• Glassdoor for hospitals/Providers

• Reviews and discussion platforms

Thank You