Global Airlines: Presented By: Parveen Rai Dan Wurst Amar Leekha Aman Sandhu
Global Airlines: Presented By: Parveen Rai Dan Wurst Amar Leekha Aman Sandhu
Global Airlines: Presented By: Parveen Rai Dan Wurst Amar Leekha Aman Sandhu
Presented By:
Parveen Rai
Dan Wurst
Amar Leekha
Aman Sandhu
Overview of Presentation
Industry Overview
Current State
Trends
Key Statistics
Regional Overviews
Europe, North America & Asia-Pacific
British Airways
Singapore Airlines
SouthWest
Conclusion
Characteristics of the Industry
Very cyclical, moves with strength of economy
Low Profit Margins….and falling
Economic growth
Technology
E-tickets
Online Vendors
Future Outlook
Recovery of US economy
• Confidence in President Bush
Fuel Prices?
Government Funding
• National security
• Subsidies
High tax burden & Regulations
Cost structure
Increase buying power of customers
Customer demands
• Personal & Business customers
Employee Cost
Profitability
Macroeconomic Forces
Slow Economy
Airlines lost $2.5 billion in 2003 (IATA)
Total 2001-2003 losses: $23.2 billion
September 11th
Costs of implementing new security measures at airports
Severe Acute Respiratory Syndrome (SARS)
Increased insurance premiums
Rising fuel prices in 2003
Trends
Growth in Traffic
RPM’s grew 2.3% in 2003
Average industry load factor reached record 73.4 %
Increase in cargo volume
Large Layoffs
European
North American
Asia-Pacific
European Market Overview
European Market
Slower growth for major European carriers:
Increase of “no frill” carriers
Deregulation
Worldwide Economic downturn
Structural problems of overcapacity
Threats of terrorism*
Restructuring
Disposal of non core assets
Termination of loss making routes
Wide ranging cost reduction programs
Asia-Pacific
Asian carriers look to form alliances with European
and N. American carriers
1945
1949
1953
1957
1961
1965
1969
Nominal Yields
Yields
Yields
1973
1977
1981
1985
Real Yields
1989
1993
1997
2001
Industry Growth Trends
Industry Growth Trends (cont)
Forecasted Revenue Passengers (in millions)
230.0
220.0
210.0
200.0
190.0
180.0
170.0
160.0
150.0
140.0
130.0
120.0
110.0
100.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Industry Growth Trends (cont)
Forecasted RPK's (in millions $)
110,000.0
105,000.0
100,000.0
95,000.0
90,000.0
85,000.0
80,000.0
75,000.0
70,000.0
65,000.0
60,000.0
55,000.0
50,000.0
45,000.0
40,000.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Projected Revenue Growth
What Does the
Future Look Like?
Profits/Losses
10,000,000
5,000,000
*
73
76
79
82
85
88
91
94
97
00
**
03
19
19
19
19
19
19
19
19
19
20
-5,000,000
20
-10,000,000
-15,000,000
Profitable Strategies
Recovery of airline industry helps other industries
Carriers must demonstrate:
• “Comfortable” Security
• Customer service
• Productivity
Government Involvement:
• Cooperation with airports and airlines
• Encourage travel
• Minimize hassles
• Airport fees
Alternatives for short Hauls
Profitable Strategies
Airport – Airline Relationship
• Work together with final customer in mind
Ticket Prices
• Low cost carriers
• Increased competition
• Price conscious business customers
Labour Productivity
Consolidation of Industry
• Mergers/Strategic Alliances
Growth Constraints:
Fuel Costs
Fuel Efficiency:
43.6
pm/gallon
Hedging
Fuel Costs: Past
Past Fuel Costs
1.2
1
0.8
0.6 $/Gallon
0.4
0.2
0
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
Fuel Costs: Future
Forecasted Fuel Costs
0.84
0.82
0.80
0.78
0.76
0.74
0.72 $/Gallon
0.70
0.68
0.66
0.64
0.62
0.60
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Growth Constraints: Taxes
Taxes:
1972: Taxes = 7% of
ticket price
2004: 26% of ticket
British Airways
British Airlines
13%
8% 9%
7% 2%
13%
Employee costs
Depreiction and ammoritization
Aircraft lease costs
Fuel and oil costs
Engineering and other aircraft costs
Landing fees and en route charges
Handling charges, catering and other operating costs
Selling costs
Accomodation, ground equipment costs and currency differences
Geographic Revenue Distribution
Geographic Distribution of Revenue
Discounted 470.23 419.1 373.53 332.91 296.72 264.45 235.7 210.07 187.23
PV = £7,789,940,000
Market Capitalization = £3,032,128,400
Undervaluation = £4,757,811,600
Pricing Chart
Pricing Chart (5 Year)
Recommendations
Poor operating statistics
Liquidity Problems
Barely covering interest
Poor earnings
Therefore…Sell
Singapore Airlines
Listed and traded on the
Singapore Stock Exchange
Share price as of Nov 3
10.90 SD
Also traded in the US as an
ADR: Symbol SPAAF
Exchange Rate: 1.37414 SD
– 1 CAD (As of Nov 3rd)
Number of shares issued
1,218,149,660
Brief History
SIA began in May 1947, when Malaysian Airways first
operated a twin-engined Airspeed Consul between Singapore,
Kuala Lumpur, Ipoh and Penang.
9%
2%
6%
11% 19%
Staff Costs
Depreiction and ammoritization
Aircraft lease costs
Fuel and oil costs
Aircraft Maintenance and Overhaul Costs
Airport and Overflying Charges
Handling charges, catering and other operating costs
Selling costs
Rentals on Leased Aircraft
Communication and Information Tech Costs
Other Costs
Geographic Distribution Of Revenue
11%
29%
19%
20% 21%
Pax Load
Factor 73.30% 74.50% 74.00% 76.80% 74.90%
Pax Break/
Even
Factor 72.80% 73.60% 71.10% 70.20% 66.2%
Liquidity Analysis
Free Cash 441.08 441.08 441.08 441.08 441.08 441.08 441.08 441.08 441.08
Flow Million Million Million Million Million Million Million Million Million
Discounted 424.52 408.58 393.26 378.50 364.29 350.63 337.46 324.80 312.62
Shorthaul, high-frequency,
point-to-point, low-fare service
Most airlines use the hub-and-
spoke system
18%
7% 41%
7%
3%
8%
1% 15%