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    Aditya Tubes Limited: Prepared by

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    Satyesh Kumar Singh
    This document provides a case study analysis of Aditya Tubes Limited (ATL). It identifies key problems like inefficient distribution systems and dead inventory. Causes included conflicts among channel members and irregular supply. A SWOT analysis found strengths in brand image and market share but weaknesses in technology and price. Suggestions were made to use authentic documents, reduce attrition of stockists, and focus on top distributors. A PEST analysis noted political barriers from price and economic issues like lack of credit. The document provides market share and distributor dispatch data for various cities.

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    Download as PPTX or read online from Scribd

    Aditya Tubes Limited: Prepared by

    Uploaded by

    Satyesh Kumar Singh
    385 views20 pages
    This document provides a case study analysis of Aditya Tubes Limited (ATL). It identifies key problems like inefficient distribution systems and dead inventory. Causes included conflicts among channel members and irregular supply. A SWOT analysis found strengths in brand image and market share but weaknesses in technology and price. Suggestions were made to use authentic documents, reduce attrition of stockists, and focus on top distributors. A PEST analysis noted political barriers from price and economic issues like lack of credit. The document provides market share and distributor dispatch data for various cities.

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    Marketing case study about Aditya Tubes Limited...

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    Mktg ATL

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    This document provides a case study analysis of Aditya Tubes Limited (ATL). It identifies key problems like inefficient distribution systems and dead inventory. Causes included conflicts among channel members and irregular supply. A SWOT analysis found strengths in brand image and market share but weaknesses in technology and price. Suggestions were made to use authentic documents, reduce attrition of stockists, and focus on top distributors. A PEST analysis noted political barriers from price and economic issues like lack of credit. The document provides market share and distributor dispatch data for various cities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Download as pptx
    385 views20 pages

    Aditya Tubes Limited: Prepared by

    Uploaded by

    Satyesh Kumar Singh
    This document provides a case study analysis of Aditya Tubes Limited (ATL). It identifies key problems like inefficient distribution systems and dead inventory. Causes included conflicts among channel members and irregular supply. A SWOT analysis found strengths in brand image and market share but weaknesses in technology and price. Suggestions were made to use authentic documents, reduce attrition of stockists, and focus on top distributors. A PEST analysis noted political barriers from price and economic issues like lack of credit. The document provides market share and distributor dispatch data for various cities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Download as pptx
    of 20

    ADITYA TUBES

    LIMITED

    Prepared By:
    •Tausif Latif (Roll No. 1)
    •Tauseef Ahmed (Roll No. 16)
    •Chandan Kumar (Roll No. 46)
    •Ajay Singh (Roll No. 47)
    •Satyesh Kumar Singh (Roll No. 48)
    Introduction & Case Summary
    This whole case study revolves around
    these key factors -

    Customers Competitors

    Company

    Channel Structure Context


    PROBLEMS
    &
    CAUSES
    Problems & Causes

    Problems Causes
    •Inefficient distribution •Conflict among channel
    system because of which members.
    max off takes were different.
    • Dead inventory
    • Huge number of • Insistence to lift all sizes.
    distributors in ambivalent • Scanty & Irregular supply.
    stage.
    Problems & Causes

    Problems Causes
    • Misuse of end year bonus •Distributors started
    scheme. discounting the prices in
    anticipation of bonus at the
    end of year.

    •Couldn’t observe monetary


    motivating model for level 2 •50%-60% transactions were
    channel. without bills.
    SWOT
    ANALYSIS
    Strength
     Brand Image
     All India distribution network
     Huge production capacity
     Market share
     First choice of influencers
     Competent channel profile
     Excellent marketing structure.
    Opportunity

     No national competitor

     Use of new technology

     Use of extensive market coverage


    Weakness
     High price
     Irregular supply
     Technology
     Energy inefficient
     Skewed distribution of stockiest in Eastern Region
     Ambivalent level of satisfaction of channel members
     Range limited to 3” diameter
     Transactions without bills
     Dead inventory of same sizes
     No strict policy to govern max & min off-take margins
    Threats
     Emergence of local players.

     Conflict between channel members.

     Attrition of stockiest.

     Narrow product profile.

     Competition from PVC pipe.


    PEST
    ANALYSIS
    PEST ANALYSIS
    Political Factors
     Price factor was barrier for government
    tenders.

    Economic Factors
    o High Prices
    o No Credit Facilities
    PEST ANALYSIS
    Socio-Cultural Factors
    o Skewed in eastern region.
    o Choice of consumers changes to PVC pipes in

    Kochi & other places.

    Technological Factors
    o Old Technology.
    o Did not change technology with time.
    SUGGESTIONS
    Suggestions Of the Report

     Regular and easy availability of the sizes


    needed.
     Competitive prices and discounts.
     Credit facilities.
     Development of ad hoc schemes.
     Certification for meritorious performance.
     Gift Items.
    Our Suggestions

     Use of authentic documents in transactions.


     Deep market coverage.
     Reducing attrition rate of stockists.
     More focus on the 55 distributors (tabled)
    who contribute 80% of annual sales.
     Take over of local players.
     Bringing new technology.
    East & North Region
    ATL’s Dispatch Distributor’s Change In No. Market Share
    Cities Dispatch of Stockists
    Calcutta 7460 7460 +2 23%
    BBSR 160 420 +1 40%
    Guwahati 1000 900 -1 25%
    Patna 2500 2385 -3 28%

    Delhi 3400 3400 14%


    Chandigarh 90 100 30%
    Ghaziabad 1160 1200 +1 10%
    Jaipur 450 740 +1 3.6%
    Kanpur 1400 2230 18.5%
    South & West Region
    ATL’s Dispatch Distributor’s Change In No. Market Share
    Cities Dispatch of Stockists

    Bangalore 2870 2870 25%

    Madras 1160 1160 10%

    Vijaywada 500 490 16%

    Vizag 300 300 25%

    Ahmedabad 770 1170 -1 5%

    Bombay 4850 4850 -5 13%

    Indore 800 1050 -1 13%


    Thank You

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