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  • Presented By: Byan Saghir Moeezah Numan Yumna Khan

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    Byan Saghir
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    The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.

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    marketing analysis of what should be done by industry of pakistan

    Original Title

    Pharma

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    The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    18 views5 pages

    Presented By: Byan Saghir Moeezah Numan Yumna Khan

    Uploaded by

    Byan Saghir
    The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Presented by:

    Byan saghir
    Moeezah numan
    Yumna khan
    Pulse pharmaceutical

     Higher employer turnover


     Lack of marketing approach
     Compensation plan
     Government restriction
     New products.
     Expansion in new areas
    Traditional marketing strategies

     Giving drugs as free samples to doctors.


     Providing details of their products through journal articles or opinion leaders.
     Gifts that hold the company logo or details of one or multiple drugs.
     Sponsoring continuing medical education
     Medical representatives marketing the product directly to physicians.

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