The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.
Original Description:
marketing analysis of what should be done by industry of pakistan
The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.
The document discusses challenges faced by Pulse Pharmaceutical including high employer turnover, lack of marketing approach, compensation plans, and government restrictions. It also mentions opportunities such as new products and expansion. Traditional pharmaceutical marketing strategies are then outlined, including providing free drug samples and gifts to doctors, using journal articles and opinion leaders, and sponsoring continuing medical education events.
Lack of marketing approach Compensation plan Government restriction New products. Expansion in new areas Traditional marketing strategies
Giving drugs as free samples to doctors.
Providing details of their products through journal articles or opinion leaders. Gifts that hold the company logo or details of one or multiple drugs. Sponsoring continuing medical education Medical representatives marketing the product directly to physicians.