A Study On Customer Satisfaction Towards Pepsi Final Presentation

A Study on customer satisfaction
towards Pepsi beverages
By
J.RAVI KUMAR
Under the Guidance of

Mr.B.Rajesh
INTRODUCTION
 Parker and Mathew (2001) expressed that there are
two basic definitional approaches of the concept of
customer satisfaction. The first approach defines
satisfaction as a process and the second approach
defines satisfaction as an outcome of a consumption
experience.These two approaches are complementary,
as often one depends on the other.
Customer satisfaction refers to the extent to
which customers are happy with the products and
services provided by a business.
Introduction to Pepsi
 PepsiCo, Incorporated is a large conglomerate with
interests in manufacturing, marketing and selling a wide
variety of carbonated and non-carbonated beverages, as
well as salty, sweet and grain-based snacks, and other
foods.
 Indra Nooyi, chief executive of PepsiCo since 2006, has
focused on maintaining the company's leadership in the
snack food industry by being on the forefront of marketing
healthier snacks and striving for a net-zero impact on the
environment.
 The company formed for distribution and bottling is The Pepsi
Bottling Group PepsiCo is a SIC 2080 (beverage) company.
 HISTORY :
Headquartered in Purchase, New York, The
Pepsi Cola Company began in 1898, but it only became
known as PepsiCo when it merged with Frito Lay in
1965. Brands, Inc. PepsiCo purchased Tropicana in
1998, and Quaker Oats in 2001.
PEPSICO BRANDS:
7up,Aquafina,Mirinda,pepsi,slice,mountain
dew,tropicana.
COMPANY PROFILE
VRDS Agencies:
 VRDS agencies started in the year of 2016 by
D.Surendra Reddy.
 VRDS Agencies linked with Pearl beverages ltd
,Guntur.
 It is the Pepsico retailer service.
 Pepsico products are;

Pepsi,7up,mirinds,slice,mountain Dew,Aquafina
water,etc.
 Yearly turnover is 3cr.
NEED FOR THE STUDY
 Pepsi is one of the major players in soft drinks market. It

has good brand awareness and reputation. Customers
satisfied with its quality and performance. Though Pepsi
position in the market is good, market studies to be
conducted to maintain as market leader. So there is a
continuous need for evaluation of customer satisfaction.
This study was focused on customer satisfaction to know
the customer opinions, feelings and problems.
SCOPE OF THE STUDY
 To find out prospective customers.
 It helps in finding competitors strength as well

as its weaknesses.
 It is helpful to understand and analyze the

factors that influence the customers.
OBJECTIVES OF PROJECT WORK
 To examine the customer satisfaction level

 To analyze the quality rating of customer
towards different pepsico products
 To analyze the customer needs and
expectations towards pepsico products.
 To identify the factors affecting the customer
satisfaction towards Pepsi.
LIMITATIONS OF THE STUDY
 The study is restricted to Rayachoty town only.

 The project was completed in 45 days. So time is
the major constraint.
 The research was done with a sample size of 100
only.
RESEARCH METHODOLOGY
Data Collection Method:
 Primary data
The primary data is gathered when the researcher employing

questionnaire surveys, personal interview and a particular problem at hand.
 Secondary data
The secondary data refers to those data, which were gathered for some
other purpose and has been collected from magazines, company websites
etc.,
Data Analysis Plan:
Tools like percentage analysis, Bar and Pie diagrams were used for
analyzing of data basing on the analysis of the data, inferences were drawn.
Sample size =100
DATA ANALYSIS
 LEVEL OF AWARENESS ABOUT PEPSI?
Level of No of Percentage
awareness respondents %
about PEPSI 60
50
Very high 20 20% 40
High 54 54% 30
20
Average 25 25% 10
0
Low 1 1%
Total 100 100%
 INFERENCE:
20% of the respondents said level of awareness about pepsi is very high, 54% of the
respondents said level of awareness about pepsi is high and 25% of the respondents
said level of awareness about pepsi is average.
DATA ANALYSIS AND INTERPRETATION
2.FACTORS INFLUENCE TO PURCHASE OF PEPSI?
INFERENCE:
51.25% of the respondents prefer quality, 20% of
the respondents said the brand name, 3.75% of the
respondents said the price and 25% of the
respondents said the durability to prefer.
3. SATISFACTION LEVEL OF QUALITY OF
PEPSI?
INFERENCE:
23.75%of the said the strongly agree the quality of
the PEPSI, 66.25%of the respondents said agree with
quality of the PEPSI and 10% of the respondents
Neither agree nor Disagree.
4. ATTRACTING OF ADVERTISEMENT?
INFERENCE:
90% of the respondents said that they have
been attracted by the Advertisements and 10%
of the respondents said that they have not been
attracted by the Advertisement
FINDINGS OF THE STUDY
 Compare to other competitors, level of awareness

about the PEPSI is poor in local villages.
 Majority of the respondents said that quality is the
main factor which influenced to buy PEPSI.
 Majority of the respondents are attracted by the
advertisements.
 Most of the respondents said that electronic media is
better to give advertisements to increase sales.
SUGGESTIONS
 Company need to concentrate on local villages to

create awareness through various sales promotional
activities.
 Maintain the same quality to satisfy the customers for
repeat purchasing.
 More advertisement should be given in electronic and
outdoor media then only increase sales.
 Encourage all salesmen and arrange good training
programs and also provide them satisfactory
allowances and salaries.
CONCLUSION
PEPSI is well known for high expectations

and quality for decades among customers. The
customer expectation about the product is
good. Customers are delighted with quality,
durability and performance of Pepsi. This
study revealed the same thing again.
BIBLIOGRAPHY
BOOKS:
 Philip Kotler, “Marketing Management”, Prentice Hall, 11th

Edition
 WEB SITES:
 www.pepsi.com

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A Study on customer satisfaction

towards Pepsi beverages

Under the Guidance of

 Pepsico products are;

 Pepsi is one of the major players in soft drinks market. It

 To find out prospective customers.

 It helps in finding competitors strength as well

 It is helpful to understand and analyze the

 To examine the customer satisfaction level

 The study is restricted to Rayachoty town only.

The primary data is gathered when the researcher employing

2.FACTORS INFLUENCE TO PURCHASE OF PEPSI?

 Compare to other competitors, level of awareness

 Company need to concentrate on local villages to

PEPSI is well known for high expectations

 Philip Kotler, “Marketing Management”, Prentice Hall, 11th

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