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    Fashion Marketing

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    Sidra Farhan
    WGSN is a trend forecasting company that was founded in 1998 in London. It provides trend analysis and forecasting to fashion and design companies through online subscriptions and advisory services. In 2013, it merged with its competitor Stylesight to expand its offerings and library of trend information. It is now owned by Ascential, an international media company.

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    Fashion Marketing

    Uploaded by

    Sidra Farhan
    188 views10 pages
    WGSN is a trend forecasting company that was founded in 1998 in London. It provides trend analysis and forecasting to fashion and design companies through online subscriptions and advisory services. In 2013, it merged with its competitor Stylesight to expand its offerings and library of trend information. It is now owned by Ascential, an international media company.

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    WGSN is a trend forecasting company that was founded in 1998 in London. It provides trend analysis and forecasting to fashion and design companies through online subscriptions and advisory services. In 2013, it merged with its competitor Stylesight to expand its offerings and library of trend information. It is now owned by Ascential, an international media company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    188 views10 pages

    Fashion Marketing

    Uploaded by

    Sidra Farhan
    WGSN is a trend forecasting company that was founded in 1998 in London. It provides trend analysis and forecasting to fashion and design companies through online subscriptions and advisory services. In 2013, it merged with its competitor Stylesight to expand its offerings and library of trend information. It is now owned by Ascential, an international media company.

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     Stands for Worth Global Style Network.

     It is a trend forecasting company of parent organization


    ascential.
     Founded in 1998 in west London by brothers Julian and Marc
    Worth.
     Catriona Macnab, Head of Fashion at WGSN
     It is a creative trend forecaster and is based
    at WGSN's office in London.
     Macnab leads a team which advises fashion and design
    companies from luxury groups to multi-national stores
    and specialist brands on what is coming next in areas
    such as colour, fabric and style.
     As an online service, the business derives its revenues from
    six different product subscriptions (WGSN Insight, WGSN
    Fashion, WGSN Lifestyle & Interiors, WGSN Barometer,
    WGSN Instock, WGSN Styletrial)
     A custom advisory business (WGSN Mindset)
     A global series of events (WGSN Futures)
     Its trend forecasting service includes what's new and next
    in apparel, beauty, colour, marketing, retail and wearables.
     The firm has predicted that the smartphone will be obsolete by
    2030.
     In 2013, WGSN merged with its biggest competitor, Style
    sight.
     Like WGSN, Stylesight had a vast library of fashion
    forecasting, trend information, archival photos, and even
    sketches and patterns for designers to use.
     Keeping the WGSN name, the new product has been designed
    around the technology developed by Stylesight and launched
    in 2014.
     In February 2016, Ascential plc, an international media
    company that includes WGSN in its portfolio, was the subject
    of an £800m initial public offering.
     In 2016, WGSN started a global series of summits known as
    WGSN Futures, with events in New York City, London, São
    Paulo, Cape Town, Melbourne, Dubai and Hong Kong.
     The world’s premier online provider of inspiration and product
    development tools uses cutting-edge technology to define and
    disseminate trends that influence design.
     Stylesight searches the world uncovering and presenting
    concepts that spark ideas.
     We are your muse and your design partner, bringing
    inspiration, forecasts and analysis to your desktop.
     Stylesight’s headquarters are based in New York City, with a
    trend forecasting atelier in Paris and satellite offices located
    worldwide. Subscribers include thousands of the world’s
    leading manufacturers, retailers and designers
     Stylesight’s technology and content are designed to inspire and
    confirm your ideas. You will discover millions of images and
    concepts that illuminate key trends.
     Stylesight simplifies the product development, design and
    merchandising process.
     Stylesight’s vast content will keep you at the forefront of
    fashion and design. We offer a global reach with a local touch.
    Our knowledge of international trends ranges from under-the-
    radar cultural happenings to top destinations, what to see,
    where to shop and where you need to be.
     The world’s leading online textile design studio for
    print, pattern and trend forecasting
     Patternbank is the go-to location for the print, pattern
    & trend forecast intelligence.
     Patternbank sells the finest handcrafted designs from
    a curated collection of highly skilled textile designers
    and artists.
     It creates inspirational print trend reports and provide
    consultancy to some of the biggest companies in the
    industry.
     The Patternbank Studio aims to be the number one
    online marketplace for the Print, Pattern and Graphics
    industry.
     Explore thousands of royalty-free digital patterns and
    exclusively licensed textile designs from the world's
    largest online collection of textile designers.

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