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    MRA Capstone Project Beat The Heat: Submitted To: Prof. Preeti Priya

    Uploaded by

    Prerak Shah
    This document summarizes research conducted on ways to help students beat the heat in hostel blocks at IRMA. Qualitative research like FGDs and interviews found that heat decreases productivity and disturbs sleep. Options explored were green nets, mosaic floors, jute bags, and plantings. Quantitative research through surveys segmented students and found preferences for affordable and environmentally friendly options like desert coolers over AC. Conjoint analysis showed environmental friendliness and cost as most important attributes. It was recommended to use energy efficient ACs and adopt highly effective, environmentally friendly solutions like green nets and plantations.

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    MRA Capstone Project Beat The Heat: Submitted To: Prof. Preeti Priya

    Uploaded by

    Prerak Shah
    30 views11 pages
    This document summarizes research conducted on ways to help students beat the heat in hostel blocks at IRMA. Qualitative research like FGDs and interviews found that heat decreases productivity and disturbs sleep. Options explored were green nets, mosaic floors, jute bags, and plantings. Quantitative research through surveys segmented students and found preferences for affordable and environmentally friendly options like desert coolers over AC. Conjoint analysis showed environmental friendliness and cost as most important attributes. It was recommended to use energy efficient ACs and adopt highly effective, environmentally friendly solutions like green nets and plantations.

    Original Description:

    Market research on air conditioning requirement in the college

    Original Title

    MRA A-11

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    This document summarizes research conducted on ways to help students beat the heat in hostel blocks at IRMA. Qualitative research like FGDs and interviews found that heat decreases productivity and disturbs sleep. Options explored were green nets, mosaic floors, jute bags, and plantings. Quantitative research through surveys segmented students and found preferences for affordable and environmentally friendly options like desert coolers over AC. Conjoint analysis showed environmental friendliness and cost as most important attributes. It was recommended to use energy efficient ACs and adopt highly effective, environmentally friendly solutions like green nets and plantations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views11 pages

    MRA Capstone Project Beat The Heat: Submitted To: Prof. Preeti Priya

    Uploaded by

    Prerak Shah
    This document summarizes research conducted on ways to help students beat the heat in hostel blocks at IRMA. Qualitative research like FGDs and interviews found that heat decreases productivity and disturbs sleep. Options explored were green nets, mosaic floors, jute bags, and plantings. Quantitative research through surveys segmented students and found preferences for affordable and environmentally friendly options like desert coolers over AC. Conjoint analysis showed environmental friendliness and cost as most important attributes. It was recommended to use energy efficient ACs and adopt highly effective, environmentally friendly solutions like green nets and plantations.

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    MRA Capstone Project

    Beat The Heat


    Submitted to:
    Prof. Preeti Priya

    Submitted by:
    Pradhnya Bhakhre (P39039)
    Pratik Giri (P39040)
    Prerak Shah (P39041)
    Shubham Saket (P39051)
    Shweta Gandhe (P39052)
    Sibadittya Baidya (P39053)
    Beat the heat in IRMA hostel blocks
    Qualitative research
    FGD, ZMET, Interview

     Insights
    Decrease the productivity and disturbs the sleep cycle
    Different Options- Green Net, China Mosaic Floor, Jute Bags, Plantings
    Options: Desert Cooler is sufficient, AC not required
    Qualitative Research
    Quantitative
    Cluster
    Research 1 2 3
    Segmentation Env_friendly 1.07 1.03 0.53
    Basis Variables Repair_maint 1.40 0.74 0.66
    Environmental Space_consuming
    Friendliness 0.97 0.97 1.26
    Affordability Number of Cases in each Cluster
    Maintenance & Repair Cluster 1 26.000 41%
    Temperature 2
    Effectiveness 32.000 50%
    Space Consumption 3
    6.000
    Difference between two 9%
    segments- Repair & Valid 64.000
    Maintenance
    Quantitative
    Research Cluster Number of Case
    1 2 3 Total

    Target Variable Column N Column N Column N Column N


    % % % %
    Willingness to pay Willingness to 0 (only if you
    pay have selected 7.7% 25.0% 0.0% 15.6%
    Descriptive Variable
    Sex, Age 500-1000 7.7% 18.8% 0.0% 12.5%

    Floor (Top/Others) Below 500 76.9% 56.3% 100.0% 68.8%

    Hostel Block More than 2000


    7.7% 0.0% 0.0% 3.1%
    (Old/New)
    Quantitative Research
    Cluster Number of Case
    1 2 3
    Column N % Column N % Column N %
    Air_conditioner Have heard of it, but not used it 7.7% 0.0% 0.0%
    Have used it 92.3% 100.0% 100.0%
    cooler Have heard of it, but not used it 15.4% 0.0% 0.0%
    Have used it 84.6% 100.0% 100.0%
    China_mosaic Have heard of it, but not used it 53.8% 31.3% 33.3%
    Have used it 38.5% 25.0% 33.3%
    Never heard of it 7.7% 43.8% 33.3%
    green_net Have heard of it, but not used it 38.5% 37.5% 0.0%
    Have used it 61.5% 25.0% 33.3%
    Never heard of it 0.0% 37.5% 66.7%
    Plantation_in_corridors Have heard of it, but not used it 53.8% 56.3% 33.3%
    Have used it 46.2% 31.3% 66.7%
    Never heard of it 0.0% 12.5% 0.0%
    Quantitative
    Research
    Perceptual Map-1 Space_Con…
    Maintainance
    Positioning 1
    Positioning of the
    different service options
    on the attributes 0.5 AC Temperature Environment_…
    Attributes- Same as Basis Plantations
    China
    variables 0 Green Net Mosaic
     AC is low on affordability Affordability
    and environmental
    friendliness -0.5
    High maintenance and space
    Air Cooler
    consumption for air cooler -1
    All others, highly preferred on -1 -0.5 0 0.5 1
    affordability and
    environmental friendliness.
    AC, most preferred for
    temperature effectiveness
    Qualitative Research
    Kano Survey
    Must be Attributes:
    Available in all the hostel blocks
    Individual Availability
    Budget Friendly
    One Dimensional Attributes:
    Monthly basis charges
    Online Payment Facility
    Fixed time period
    Attractive Attributes:
    Environment friendliness
    Independent control over temperature
    Conjoint Analysis
    Importance of each attribute for segment-1
    Environmental Friendliness- 46.144%
    Charges per month- 19.6%
    Segment-2
    Environmental Friendliness- 37.93%
    Payment Method- 27.5%
     Highly Effective || Complete Environmental Friendly || Variable charges ||
    • Google pay/UPI based || 10-12 hours
     Energy efficient air conditioners can be used.
    Binary Logistics Regression
    Variables in the Equation

    B S.E. Wald df Sig. Exp(B)


    Step 1
    a Gender1 2.057 .937 4.824 1 .028 7.824
    Hostel 2.203 .879 6.274 1 .012 9.049
    Floor1 -.543 .886 .375 1 .540 .581
    Constant -4.784 3.143 2.316 1 .128 .008
    a. Variable(s) entered on step 1: Gender1, Hostel, Floor1.

    Change in Hostel type from Old block to New hostel block changes the probability of changing cluster
    membership close to 9 times.
    Summary
    An environmental friendly intervention will be preferred more by the
    students
    Options- Green Net and Plantations
    Infrastructure Reforms can be suggested for Old Blocks

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