Summer Training Project On: Project On Marcom Visibility of Idea Cellular Against Competition Operators

SUMMER TRAINING PROJECT ON:
PROJECT ON MARCOM VISIBILITY OF

IDEA CELLULAR AGAINST COMPETITION
OPERATORS
MOHIT SHARMA
MBA (TYC) SEMESTER:3
RO L L N O. 1 4 5 0
WHAT IS MARKETING?
• Marketing is the activity, set of institutions, and

processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
• Marketing Penetration refers to the successful
selling of a product or service in a specific market,
and it is measured by the amount of sales volume of
an existing good or service compared to the total
target market for that product or service.
The objective of the project and research is to
know about the view of retailers in the villages as a
user about the IDEA and satisfy their queries and
make them understand the telecom business.
Position, promotion, price and placement of service

product.
OBJECTIVES
Another objective of this project was to do
activities to convert Competition customer to
OF THE
IDEA (BSNL/AIRTEL/JIO). For this purpose TYC
promotion and brand promotion, for its customer STUDY
focused activities, was done.
To study the customer satisfaction level of IDEA

customers with respect to the product
performance and other allied services.
To offer suggestions for improving the customer

satisfaction.
STRENGTHS: WEAKNESS:
• Reputation of a Brand.
• Technology Innovation used in • No Broadband Service.
IDEA.
• Advertising & Promotion in IDEA.
• High quality network services.
OPPORTUNITIES: THREATS:
• The Indian telecommunication • Intense competition.
industry is growing at faster rate.
• Customer loyalty is low.
• Low penetration, more particularly
• Increasing cost of production.
in rural India.
• Increased network cost.
RESEARCH METHODOLOGY
Research Design: Descriptive Research

Sample Size: 60
Sources of Data Collection:
• Primary sources : Data analysis and
Structured Questionnaire
• Secondary sources: Company, other internet
sources.
outlet visited
Pan-Bidi
shop
7% other
9%
Chemist
6%
kiryana The Chart shows the type of shops
shop
40% visited.
STD/PCO
3%
mobile/rep
air shop
35%
Are you currently a IDEA

user?
No
33%
To know the no. of IDEA users.
Yes
67%
Your experience with IDEA
Unsatisfied
27% Very To know the experience of
satisfied
50%
sellers with IDEA.
satisfied
23%
Are you in telecom business

and selling recharge coupons
and E-top values?
only
coupons
10% only E-tops
none values
33% 15%
To know type of product they

deal in.
both
42%
If selling then of which
company?
others
IDEA
TATA 15%
24%
7%
BSNL
8% To know the level of competition.
reliance jio
17% airtel
29%
Are you interested in

selling IDEA?
yes
35% To know the retailers, ready to sell
IDEA.
no
65%
If no,then any particular
reason for not selling
illiterate
Less sales 17%
35% To know the reason behind not to sell
less
commissi
IDEA.
on
several 26%
shops are
nearby
22%
If yes,then do you want to

sell IDEA recharge coupons
and e-top value
only
recharge
both coupons
43% 28% To know that which type of recharge
they wants to sell.
only E-top
value
29%
Do you want to sell SIM(new
IDEA connections)
yes
35%
To know the no. of new seller of
IDEA sim.
no
65%
if no, then reason for not

selling
any other
23%
To know that why they don’t wants to
new
connetion sell IDEA sim.
I.D issues sale is less
23% here
54%
The users were found to be very satisfied with the
services they are getting and network is very good in
rural areas as well.
Among the shops we have visited almost 33% were

not selling any recharge of any company.
Most of the shopkeepers were not interested in

selling IDEA in their shops. FINDINGS
For selling SIMs (New connections) most of the
shopkeepers said No. They were not ready to sell new
connections as they find it very complex and face
certain problems.
Overall people were not very advanced and they were

not ready to cooperate and listen about the company
and things we were saying. Most who understood
about this were ready to start this business.
They should focus on to
the unlimited plans.
They should increase

the commission paid
out.
SUGGESTION
They should focus on
increasing the brand
visibility at retail outlets.
They should increase

the promotion of idea
wifi-hub.
• Knowledge of how marketing is
undertaken from finding the clients
TAKEAWAYS to delivering the result with

efficiency.
• Very good friends.
• Fun filled memories.
MY BEST MOVEMENTS MY WORST MOVEMENTS
• When I got appreciated from my • When the sir scolded me for not
mentor for helping him in his bringing the full collection from the
work. retailers.
• When we use to roam around in • When colleague left me in a shop
between the training time. and I got stuck there for more
than a hour.

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SUMMER TRAINING PROJECT ON:

PROJECT ON MARCOM VISIBILITY OF

• Marketing is the activity, set of institutions, and

Position, promotion, price and placement of service

To study the customer satisfaction level of IDEA

To offer suggestions for improving the customer

Research Design: Descriptive Research

Are you currently a IDEA

Are you in telecom business

To know type of product they

Are you interested in

If yes,then do you want to

if no, then reason for not

Among the shops we have visited almost 33% were

Most of the shopkeepers were not interested in

Overall people were not very advanced and they were

They should increase

They should increase

TAKEAWAYS to delivering the result with

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