Wilkins, A Zurn Company: Demand Forecasting: Submitted By: Group 10
Wilkins, A Zurn Company: Demand Forecasting: Submitted By: Group 10
Wilkins, A Zurn Company: Demand Forecasting: Submitted By: Group 10
FORECASTING
SEC C
GROUP –10
Submitted by:
Group 10
Prateek – PGP09219
Ritu Singh – PGP09225
Risha Agarwal – PGP09224
Sagar Rastogi – PGP09226
Sameet Khan – PGP09228
Srijan Raghav – PGP09179
5C ANALYSIS
Company
Zurn Industries acquired Wilkins in 1971
Later in 1998, Zurn merged with U.S. Industries Bath & Plumbing Products Co. and changed its name to Jacuzzi Brands in 2003
Wilkins Regulator company dealt in high-quality products that included water pressure reducing valves and backflow
preventers to anti-scald shower valves
Customers
Wilkins Regulator company dealt with plumbing, municipal waterworks, fire production and irrigation customer markets
The general plumbing customer market represented approx. half of its sales revenue
The irrigation customer market represented approx. a quarter of its sales revenue
Collaborators
Our plumbing products business is dependent upon commercial and institutional construction activities
Demand for our products is primarily driven by new home starts, remodeling and construction activity
5C ANALYSIS
Context
Environmental-
Weather forms an important variable for the organization as it significantly impacts construction
Spring and Summer months in the US and Europe represent the main construction season for commercial and industrial markets
The autumn and winter months generally impede construction and installation activity
Economical-
The broader economy gives an impact on our end markets
Our plumbing products business is dependent upon commercial and institutional construction activities and is, therefore, affected by
macroeconomic factors such as:
unemployment rate
availability of financing.
The company has achieved substantial growth through the following factors:
favourable pricing
product innovation
targeted marketing programs
ANALYSIS
Weighted Avg (70%, 20%, 10%) 37699.8 22% PVB Unemp+Bankprime 0.065
Weighted Avg (50%, 30%, 20%) 36418.6 24% PVB Unemp+Bankprime+Total 0.246
Connors & Fields Forecast 53560 11% Fire Valve Unemp+Bankprime -0.132