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Wilkins, A Zurn Company: Demand Forecasting: Submitted By: Group 10

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WILKINS, A ZURN COMPANY: DEMAND

FORECASTING
SEC C
GROUP –10

Submitted by:
Group 10
Prateek – PGP09219
Ritu Singh – PGP09225
Risha Agarwal – PGP09224
Sagar Rastogi – PGP09226
Sameet Khan – PGP09228
Srijan Raghav – PGP09179
5C ANALYSIS
Company
 Zurn Industries acquired Wilkins in 1971
 Later in 1998, Zurn merged with U.S. Industries Bath & Plumbing Products Co. and changed its name to Jacuzzi Brands in 2003
 Wilkins Regulator company dealt in high-quality products that included water pressure reducing valves and backflow
preventers to anti-scald shower valves

Customers
 Wilkins Regulator company dealt with plumbing, municipal waterworks, fire production and irrigation customer markets
 The general plumbing customer market represented approx. half of its sales revenue
 The irrigation customer market represented approx. a quarter of its sales revenue

Collaborators
 Our plumbing products business is dependent upon commercial and institutional construction activities
 Demand for our products is primarily driven by new home starts, remodeling and construction activity
5C ANALYSIS

Context
Environmental-
 Weather forms an important variable for the organization as it significantly impacts construction
 Spring and Summer months in the US and Europe represent the main construction season for commercial and industrial markets
 The autumn and winter months generally impede construction and installation activity
Economical-
 The broader economy gives an impact on our end markets
 Our plumbing products business is dependent upon commercial and institutional construction activities and is, therefore, affected by
macroeconomic factors such as:
 unemployment rate
 availability of financing.
 The company has achieved substantial growth through the following factors:
 favourable pricing
 product innovation
 targeted marketing programs
ANALYSIS

Forecasting methods Forecasted Sales MAPE Adjusted R


square

3 Quarter Moving Average 35111.3 27% PVB Unemp 0.021

4 Quarter Moving Average 33211.5 31% PVB Bankprime 0.077

Weighted Avg (70%, 20%, 10%) 37699.8 22% PVB Unemp+Bankprime 0.065

Weighted Avg (50%, 30%, 20%) 36418.6 24% PVB Unemp+Bankprime+Total 0.246

Exp Smoothening 36987.4 23% Fire Valve Unemp -0.058

Regression 52987.8 10% Fire Valve Bankprime -0.056

Connors & Fields Forecast 53560 11% Fire Valve Unemp+Bankprime -0.132

Actual 48159 Fire Valve Unemp+Bankprime+Total -0.011


THANK YOU

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