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    Forest Essentials

    Uploaded by

    RushadIrani
    Forest Essentials is an Indian luxury Ayurveda brand that combines ancient beauty rituals with modern aesthetics. It uses only natural and seasonal ingredients in its products. The company promotes through social media platforms like Instagram, Facebook, YouTube, and Twitter as well as magazines and occasional TV commercials. It focuses on engaging customers directly through giveaways and contests on social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Forest Essentials

    Uploaded by

    RushadIrani
    196 views13 pages
    Forest Essentials is an Indian luxury Ayurveda brand that combines ancient beauty rituals with modern aesthetics. It uses only natural and seasonal ingredients in its products. The company promotes through social media platforms like Instagram, Facebook, YouTube, and Twitter as well as magazines and occasional TV commercials. It focuses on engaging customers directly through giveaways and contests on social media.

    Original Description:

    Essentials Niche

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    Forest Essentials is an Indian luxury Ayurveda brand that combines ancient beauty rituals with modern aesthetics. It uses only natural and seasonal ingredients in its products. The company promotes through social media platforms like Instagram, Facebook, YouTube, and Twitter as well as magazines and occasional TV commercials. It focuses on engaging customers directly through giveaways and contests on social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    196 views13 pages

    Forest Essentials

    Uploaded by

    RushadIrani
    Forest Essentials is an Indian luxury Ayurveda brand that combines ancient beauty rituals with modern aesthetics. It uses only natural and seasonal ingredients in its products. The company promotes through social media platforms like Instagram, Facebook, YouTube, and Twitter as well as magazines and occasional TV commercials. It focuses on engaging customers directly through giveaways and contests on social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13
    At a glance
    Powered by AI
    Forest Essentials is an Ayurvedic personal care brand that combines ancient beauty rituals with a modern aesthetic. They use only pure, fresh, seasonal and natural ingredients in their products.

    Forest Essentials promotes their brand actively on various social media platforms like Instagram, Facebook, YouTube, Twitter and LinkedIn. They also engage with customers through their Facebook page by giving gifts and staying in close contact.

    The document mentions that Forest Essentials uses Instagram, Facebook, YouTube, Twitter and LinkedIn to promote their brand on social media.

    Forest Essentials

    Luxury Ayurveda
    where ancient wisdom is infused with a modern
    aesthetic....
    (niche market for ayurveda personal care products)
    “A pioneer in the Luxury Ayurveda segment, today has
    become the quintessential Indian beauty brand that
    combines the ancient beauty rituals of Ayurveda with a
    stylish, modern aesthetic for a more relevant emphasis on
    efficacy, sensorial experience and pleasure of usage.
    Adopting traditional formulations and methods of
    manufacturing, the brand uses only the most pure, fresh
    seasonal, and natural ingredients.”
    Digital platforms
    • Community forums @ForestEssentials
    • Instagram(stories, ads)
    • Facebook
    • Youtube (commercials,page)
    • Twitter
    • Linkedin
    • Blogs
    • Newsletters (email)
    The company is actively promoted on social media, which appears to be their one of the
    main mediums of promotion
    wers
    Fo llo
    k
    123

    Instagram
    Facebook

    wers
    Fo llo
    k
    123

    Through their FB page, they give gifts on a regular basis, getting in close contact with their clients
    rib ers
    ubsc
    ks
    2.9

    Youtube
    Blogs
    w ers
    F ollo
    .3 k e ets
    8 tw
    1 k
    5.

    Twitter
    Traditional media??
    • In 2012, released a promotional film with the tag line “beautiful things make
    beautiful things”(very first TVC)
    • Forest Essential’s TVC in 2014 pays tribute to the most powerful women of
    all,Mother Nature and her priceless legacy “Ayurveda”
    • Promote in magazines
    • As of Niche brand,don’t promote in newspapers
    • Traditional media coverage for this brand is very less as compared to its social
    media and online presence, reason being the niche segment its targeting is
    focused on healthy and eco-conscious lifestyle looking for organic and natural
    products and in today’s world majority of that chunk is present on social media
    and looks out for their solutions online.
    • Gives out free samples ,coupons an loyalty cards
    TV Commercials

    https://www.youtube.com/watch?
    v=zpEaOB3f1Go
    “Beautiful things make beautiful
    things”
    (2012)

    https://www.youtube.com/watch?
    v=2w5d3_ljav0
    “Warrior Princess”
    (2014)
    Print Ads

    Anti age
    ing rang
    e

    Body polish Range


    Magazines

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