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    Thegeekz Anshul Pandey Sreenjoy Mallick

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    Anshul Pandey
    Shaadi.com is launching a new service for the LGBT+ community in India. There is currently no competition in this market segment. The market size is over 2.5 million people in the LGBT+ community in India, ensuring sustainability. Shaadi.com aims to position itself as the market leader by providing a 30% discount for the first 2000 LGBT+ users, tapping into growing acceptance of the LGBT+ community through a compatible pairing strategy and efficient database management.

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    Thegeekz Anshul Pandey Sreenjoy Mallick

    Uploaded by

    Anshul Pandey
    60 views7 pages
    Shaadi.com is launching a new service for the LGBT+ community in India. There is currently no competition in this market segment. The market size is over 2.5 million people in the LGBT+ community in India, ensuring sustainability. Shaadi.com aims to position itself as the market leader by providing a 30% discount for the first 2000 LGBT+ users, tapping into growing acceptance of the LGBT+ community through a compatible pairing strategy and efficient database management.

    Original Description:

    STP analysis of shaadi.com

    Original Title

    Shaadi.com

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    © © All Rights Reserved

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    Shaadi.com is launching a new service for the LGBT+ community in India. There is currently no competition in this market segment. The market size is over 2.5 million people in the LGBT+ community in India, ensuring sustainability. Shaadi.com aims to position itself as the market leader by providing a 30% discount for the first 2000 LGBT+ users, tapping into growing acceptance of the LGBT+ community through a compatible pairing strategy and efficient database management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    60 views7 pages

    Thegeekz Anshul Pandey Sreenjoy Mallick

    Uploaded by

    Anshul Pandey
    Shaadi.com is launching a new service for the LGBT+ community in India. There is currently no competition in this market segment. The market size is over 2.5 million people in the LGBT+ community in India, ensuring sustainability. Shaadi.com aims to position itself as the market leader by providing a 30% discount for the first 2000 LGBT+ users, tapping into growing acceptance of the LGBT+ community through a compatible pairing strategy and efficient database management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Shaadi.com's service offering for the LGBT+ community.

    TheGeekz

    Anshul Pandey
    Sreenjoy Mallick
    Shaadi.com
    Come find love, arranged by Shaadi.com

    Introduction
    Shaadi.com is a matchmaking service functional since 1996. It was established in 1996 by
    Anupam Mittal with one simple objective-to provide a superior matchmaking experience by
    expanding the opportunities available to meet potential life partners.
    Segmentation
    Geography
    01 • Metro cities
    • Tier 2 cities
    • DMA

    Demographics
    02 •
    •
    Three age groups( 11-18 years),(18-35 years) and (35+ years)
    Targeting educated class people
    • Gender
    • House Hold income

    Behaviors
    03 • Brand Affinity
    • Third party browser behaviors
    • Interest

    Psychographics
    04 • Lifestyle
    • Open Mindedness
    • In-Market Intent
    Targeting
    Competitive Position 3
    There are no such competition as of now Compatibility 5
    thus we can be the market leaders
    As finding a soulmate for
    everyone is our company’s vision,
    thus this campaign would be
    highly compatible
    Expected Growth 2
    People in India are slowly
    accepting the LGBT+ community
    thus high potential of future growth.

    Accessibility 4
    Due to the digital penetration in
    India the accessibility through
    online digital campaigns would be
    cost effective.

    Market Size 1
    According to GOI there are over
    2.5 million people in LGBT+
    community thus sustainability would
    not be a problem.
    Positioning
    Competitors
    No competitors exist as of now in this market segment

    Market Opportunity
    The Brand is trying to tap into the ever-growing
    acceptance of the LGBT+ community.

    Unique Selling Proposition


    Providing 30% discount for the first 2000 LGBT+
    users and

    Strategy
    The Brand uses compatible pairing and efficient
    database management for its positioning
    LGBT+ community in India is
    booming. They are also
    being accepted by the
    society. Thus it is a very
    good market place to enter.

    Conclusion
    Thank You

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