Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 126 views

    Media Multiplexity Theory

    Uploaded by

    Ferlyn Mae Garcia
    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Media Multiplexity Theory

    Uploaded by

    Ferlyn Mae Garcia
    126 views14 pages
    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

    Original Description:

    Media Multiplexity Theory

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views14 pages

    Media Multiplexity Theory

    Uploaded by

    Ferlyn Mae Garcia
    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Media

    Multiplexity
    Theory
    MEDIA
    MULTIPLEXITY
    THEORY
    MEDIA
    MULTIPLEXITY
    THEORY
    TIE STRENGTH
    TIE STRENGTH
    WEAK TIES STRONG TIES
    BRIDGING TIES
    MEDIA
    MULTIPLEXITY
    MEDIA
    MULTIPLEXITY
    THEORY
    CLAIM #1
    LENDING ONE'S SELF
    COMMUNICATION CONTENT
    DIFFERS BY TIE STRENGTH, NOT
    BY MEDIUM IN THE MOMENT
    CLAIM #2
    THE HIERARCHY OF MEDIA USE
    DEPENDS ON GROUP NORMS
    CLAIM #3
    ADDING AND SUBTRACTING
    MEDIA ACCESS INFLUENCES
    WEAK TIES

    You might also like