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Truffle Market

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Historically, black truffle cultivation has been almost exclusively a European venture, with truffles grown predominately in France,

Spain and Italy. But that is changing.


Black truffles are now being cultivated in a variety of climates and countries around the world, including Australia, South Africa,
Canada and the United States.
• The global truffles market is forecasted to grow at a CAGR of over 19% during the period 2018-2023. The market size will increase by USD 375.3
million during the forecast period of 2019-2023. The truffles market between 2018-2023 will grow at a faster pace than the growth seen in the
truffles market in 2019. The growth momentum during the forecast period 2019-2023 is expected to accelerate as the growth in the second half of
the forecast period is expected to exceed the growth in the first half of the forecast period in the truffles market.
• The truffles market is fragmented, and the degree of fragmentation is expected to remain the same by 2023. An outlook of accelerating growth
would provide opportunities to all market participants to grow. Market participants would do well to focus more on the opportunities on the
demand side rather than getting overly impacted with the competitive dynamics. The accelerating growth momentum will be one of the
contributing factors moderating the competitive intensity in the market during the forecast period.

Black truffle was the largest segment within the overall market in 2018 and would remain so in 2023. The white and other truffles segments will
outperform the overall market as they will grow faster during the period 2019-2023. The black truffles market segment would underperform the
overall market as it is growing slower than the overall market.
• To identify growth opportunities, the global market has been segmented into regions growing faster than the overall market versus regions growing
slower than the overall market in 2018-2023. APAC, Europe, and South America are the regions which will grow faster than the overall market. MEA
and North America are the regions which will grow slower than the overall market.
• The global truffles market size will grow by USD 375.3 million during 2019-2023. This report provides a detailed analysis of the market by product
(black truffles, white truffles, and others) and geography (APAC, Europe, MEA, North America, and South America). The report analyzes the market’s
competitive landscape and offers information on several companies including Gazzarrini Tartufi, La Maison Plantin, La Truffe du Ventoux, SABATINO
TRUFFLES, The Truffle & Wine Co, and URBANI TARTUFI S.r.l.
• Global truffles industry overview
• Commercial farming has helped in reducing the supply and demand gap for them by increasing
truffle production. The popularity of commercial truffle farming is growing with several
leading suppliers supplying special tree saplings inoculated with truffle fungus to investors and
farmers. Commercial farms offer a higher yield of truffles than traditional cultivation. The
increasing research and development on cultivation techniques will further boost the yield of
commercial farms. This growth in commercial truffle farming will be one of the major factors
influencing the growth of the global truffle market size.
• Truffle hunting has emerged as a major tourist attraction in producing countries such as Italy,
Spain, and France. Truffle tourism is also being promoted by major commercial truffle producing
countries such as the UK, Greece, and Israel. These countries organize several hunting tours
throughout the year which have resulted in a steady increase in the number of tourists visiting
truffle farms per year. The growing truffle tourism is identified as a key trend that will gain
traction during the forecast period and boost truffle market growth at a CAGR of over 19%.
• Top truffles companies covered in this market research report
• The global truffles market is fragmented. To help clients improve their market position, this report
provides an analysis of the market’s competitive landscape and offers information on the products
offered by various companies. Moreover, the market analysis report also provides information on the
upcoming trends and challenges that will influence market growth. This will help companies create
strategies to make most of the future growth opportunities.
• The report offers a detailed analysis of several leading companies including:
• Gazzarrini Tartufi
• La Maison Plantin
• La Truffe du Ventoux
• SABATINO TRUFFLES
• The Truffle & Wine Co
• URBANI TARTUFI S.r.l.
• Truffles market segmentation based on geographic region
• APAC
• Europe
• MEA
• North America
• South America
• With a complete study of the growth opportunities for companies, it has been
identified that Europe will account for the highest truffles market share throughout
the forecast period. The increasing use of them in foodservice and the rising number
of premium and fine dining restaurants in Europe are some of the factors driving the
region’s contribution to the growth of the truffle market size.
• Truffles can be found concentrated in certain areas around the world, with the Italian
countryside and French countryside being rich places of growth. Black truffles grow with the oak
and hazelnut trees in the Périgord region in France. Burgundy truffles can be found throughout
Europe in general, like the black summer truffle.

White truffles are typically found in the Langhe and Montferrat areas of northern Italy around
the Piedmont region. Additionally, the countrysides of Alba and Asti are popular truffle hunting
areas. White truffles are also found in the hill regions of Tuscany in Italy near certain trees.
• Not just localized to Europe, however, New Zealand Australia also see truffles growing. The first
black truffle produced in the Southern Hemisphere was in New Zealand in 1993. In Australia,
Tasmania was the origin of the first truffle harvests and the largest truffle from Australia,
weighing in at 2 pounds, 6 ounces) was harvested by Michael and Gwynneth Williams.
• In the Pacific Northwest of the U.S., four species of truffles are commercially harvested: the Oregon black truffle, the Oregon spring white, Oregon winter white truffle, and the
Oregon brown truffle.
• In the South, the pecan truffle is often found alongside fallen pecans among the tree roots. While farmers once discarded them, the gourmet food scene is slowly starting to
incorporate them into seasonal dishes.

Because of the long season and easier odds of being found, black truffles are more affordable. They're also freezable, making a less-risky purchase for a restaurant, further
enabling them to keep prices down.

Internationally, white truffles are a big industry. Autumn may yield a truffle experience for you even here. The USA is currently third world-wide for truffle harvest volumes.
Stick to truffle towns where restaurants hunt their own, and you maybe be surprised at bargains you find. I was shocked to only spend $20 for my white truffle meal in Croatia.

White truffles cannot be frozen and have a short shelf-life, up to about 10 days. They are best devoured as soon as possible. Their season is short too - only three to
four months each year, September through to as late as January.

About a century ago, France produced multiple hundreds of tonnes of truffles every year. Today, that number is down to 40 ton per year.

Giordano’s sixth-generation company supplies truffles to 68 countries and thousands of restaurants. In the U.S. they cater to 1,200 restaurants.

During white truffle season in fall and early winter, Urbani supplies about 400 pounds of white truffles to United States each week, with 10 percent sold at retail and 90
percent to restaurants. (He declined to share how many total pounds Urbani ships around the world.) In 2015, an exceptionally good year for white truffles, Giordano says the
company sold about 3,000 kilos or 6,614 pounds of white truffles in the U.S. alone.

In 2015, an exceptionally good year for white truffles, Giordano says the company sold about 3,000 kilos or 6,614 pounds of white truffles in the U.S. alone.
• https://www.statista.com/statistics/1018488/global-mushrooms-and-truffles-production/

• https://www.statista.com/statistics/679431/asia-pacific-mushroom-truffle-production-by-count
ry/

• https://www.statista.com/statistics/766307/truffle-production-in-france-italy-and-spain/
• https://www.worldatlas.com/articles/the-world-s-top-producers-of-mushroom-and-truffle.html
• https://
www.terre-net.fr/actualite-agricole/economie-social/article/environ-1-000-hectares-truffiers
-plantes-chaque-annee-en-france-202-107180.html
• https://www.statista.com/statistics/766307/truffle-production-in-france-italy-and-spain/
• http://www.fao.org/faostat/en/#data/QC/metadata
• https://www.statista.com/statistics/679431/asia-pacific-mushroom-truffle-production-by-count
ry/
• Most of the US truffle farming occurs in Iowa, Virginia, South and
North Carolina Chester County, and Pennsylvania.
• Truffles are also common in Amsterdam, with many people
considering it to be a drug and shipping it can be a bit troublesome.
• Global Truffles Market: Overview
• The demand within the global truffles market has been rising on account of advancements in the field of calcareous farming. Although truffle is a form og underground fungus, it is used in the food industry for the
preparation of special cuisines. The farming of truffle is majorly done across broadleaved woodlands, and this has given an impetus to the growth of the global truffles market. Truffle has a strong smell and its
appearance is similar to that of a rough-skinned potato. The most expansive cultivation of truffle is done across France, and the fungus is a common delicacy in several regions. Trained swine and dogs help in farming
of truffle, and this is a distinct trait of truffle farming. Over the past decade, the popularity of truffle has been rising across the globe. This factor is expected to increase the total revenues in the global truffles market
farming in the years to come. Furthermore, several new dishes and delicacies where truffle is a key ingredient have lately gained popularity. Henceforth, the global market for truffle is projected to expand at a stellar
pace in the years to come.
• The global truffles market can be segmented on the basis of the following parameters: application, end-use industry, and region. All of these segments pertaining to the global truffles market need to be analyzed with
an eye for detail.
• A report on the global truffles market brings out the significant drivers of demand within this market. The report gives an indiscriminate and unbiased outlook on the key forces that have are projected to aid market
growth. Moreover, the extrinsic factors pertaining to the global truffles market have also been enunciated in the report in question. The capacities of the regional markets for truffle have also been enunciated.
• Global Truffles Market: Trends and Opportunities
• The global truffles market has been expanding alongside advancements within the domains of food, beverages, and culinary. The farming of truffle has helped several regional pockets in generating voluminous
revenues in recent times. Moreover, the need for truffle fungus in the food industry is expected to reach new heights in the years to come. Several vendors have started supplying truffle-inoculated saplings to the food
industry. This trend is also expected to generate voluminous revenues in the global market for truffle in the years to come. The propensity of the masses to try new and unexplored cuisines has played a major role in
truffles market growth.
• Global Truffle Market: Market Potential
• The popularity of white truffle has played a major role in enhancing the growth prospects of the global truffle market. Furthermore, the use of truffle in the preparation of several French cuisines has also aided the
growth of the global market. It is expected that governments in several regions would invest in the farming of truffle. This owes to the lucrative prospects in truffle business and the rising demand for truffle from the
food industry. Therefore, the global truffles market is projected to expand at a stellar pace in the years to come.
• Global Truffle Market: Regional Outlook
• On the basis of geography, the global truffles market has been segmented into Latin America, North America, Asia Pacific, the Middle East and Africa, and Europe. The market for truffle in Europe has accumulated
voluminous revenues due to a robust industry for truffle farming in France.
• Some of the most prominent competitors operating in the competitive landscape of global truffles market include –
• Gazzarrini Tartufi
• La Truffe Du Ventoux
• SABATINO TRUFFLES
• The Truffle Wine Co.
• The growing demand for truffles from the foodservice industry is one
of the drivers expected to trigger the market’s growth in the
forthcoming years. Several chefs from the fine dining restaurants are
increasingly using truffles in their dishes. In addition, factors including
the increasing demand for healthy and nutritious meals in menus,
rising demand for gluten-free food, and the emergence of numerous
foodservice outlets will boost the truffles market growth in the
forthcoming years. In addition, with changing consumer preferences,
consumers are increasingly willing to explore innovative customized
foods.
• https://www.tridge.com/intelligences/truffle

• https://www.marketjournal.co.uk/truffle-bacteria-market-to-see-huge-
growth-by-2025-gazzarrini-tartufi-la-maison-plantin-la-truffe-du-ven
toux/16476
/

• https://www.marketnewswire.co.uk/truffle-market-to-witness-huge-gr
owth-by-2025-urbani-marcel-plantin-truffle-hunter/8975/
• As worldwide truffle demand continues to outpace supply, truffle cultivation is an extraordinarily profitable business.
• "The atmosphere is usually one of enthusiasm, excitement, anticipation and curiosity," he says.
• If you asked people to try to picture hunting for truffles, the expensive subterranean fungi, many would no doubt imagine men with dogs going through
woodlands in France or Italy.
• Given that truffles have been harvested in both countries for centuries, this is understandable. Yet since 1999 they have been joined by Australia, which in
just 20 years has become the world's fourth-largest producer of the most-prized type of black truffle - the French black or périgord.
• Some in the Australian industry, such as Mr Wood, the owner of Truffle Paddock, a truffle farm in the state of Victoria, even believe that in another
decade's time the country could take the number one position.

While exact country-by-country figures are difficult to come by, given the secrecy that surrounds the "diamonds in the dirt", Australia is expected to harvest
between 14 and 18 tonnes of French blacks this year.
• This compares with an estimated 60 tonnes last winter in Spain, 30 tonnes in Italy, and slightly more than Australia in France. (Industry experts say it is
notoriously difficult to quantify French production figures due to a lack of data, and accusations that it imports périgords from Spain that then become
"French".)
• What is not in doubt is that selling fresh French blacks is a very lucrative business. Much in demand in the world's finest restaurants, they can retail for up
to $1,300 (£1,000) a kg.
• Not native to Australia, they were first introduced to the country in the mid 1990s, with the first Australian truffles unearthed in 1999. To cultivate or farm
the truffles, trees - typically oak and hazelnut saplings - are replanted after their roots have been inoculated with the fungus' spores. Then five to eight
years later you can start to harvest the resulting black truffles.
• As périgord truffles are harvested in the autumn and winter, the season in Australia runs from May until mid August. Geoff Barrett, co-founder and managing
director of Oak Valley Truffles in Western Australia, says this gives the country's producers a huge advantage because they are selling their crop when they are
none available from Europe.
• "Australia's truffle industry is doing so well because we don't have any competitors," he says. "We produce truffles in the southern hemisphere when there
are none in the northern hemisphere."
• Given that fresh truffles only have a shelf life of two weeks, it means that thanks to Australia's crop, chefs in the northern hemisphere can now sell dishes
including the priced ingredient in their spring and summer.
• "We export to 31 countries, and don't have the supply by even half to match the demand from overseas," says Alex Wilson, head of sales at The Truffle &
Wine Co - Australia's first commercial truffle farm or truffière, and the single largest producer of black truffles in the southern hemisphere.
• "We export around 85% of our truffles and I pre-sell the whole crop," he says.
• Alongside Australia's successful exports, a small domestic market is also developing. While truffles have long been a menu staple in Europe, the delicate
fungus is a more recent addition to Australia's gastronomy scene, so part of the challenge for local growers has been around education and raising the profile
of truffles.
• "If you mentioned truffles to someone in Australia 20 years ago, most would have assumed you were talking about a chocolate," says Barrett. "Now I'd say
95% of people know what a truffle is, and many are inquisitive as to how they're grown and used."

"Some Western Australia estimates suggest that in 10 years their production will quadruple, as many newer and very large and medium-sized farms come into
production. And although the east coast is usually characterised by small to medium-sized farms, more recently some large farms have also been established."

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