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    Export Business Plan For SLES

    Uploaded by

    Divakar Bind
    This is a business plan explaining strategy of exporting Sodium Lauryl Ether Sulphate to countries like Saudi Arabia and UAE

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Export Business Plan For SLES

    Uploaded by

    Divakar Bind
    102 views9 pages
    This is a business plan explaining strategy of exporting Sodium Lauryl Ether Sulphate to countries like Saudi Arabia and UAE

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    Export Business Plan for SLES

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    © © All Rights Reserved

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    This is a business plan explaining strategy of exporting Sodium Lauryl Ether Sulphate to countries like Saudi Arabia and UAE

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    102 views9 pages

    Export Business Plan For SLES

    Uploaded by

    Divakar Bind
    This is a business plan explaining strategy of exporting Sodium Lauryl Ether Sulphate to countries like Saudi Arabia and UAE

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    INTERNATIONAL BUSINESS

    ENVIRONMENT

    EXPORTING:
    SODIUM LAURYL ETHER SULPHATE (SLES)
    PRODUCT INFORMATION:
    • SODIUM LAURYL SULPHATE is an anionic detergent
    and surfactant found in many personal care products.
    • Sodium lauryl sulphate is prepared by ethoxylation of
    lauryl alcohol, which is produced industrially from
    palm kernel oil or coconut oil.
    • The related surfactant sodium lauryl ether sulfate is
    produced similarly, but without the ethoxylation step.
    * Ethoxylation is a chemical reaction in which ethylene
    oxide is added to a substrate.

    • Market Wise Applications


    Detergents and Cleaners
    Personal care
    Textile and leather
    IMPORT-EXPORT DATA
    SLES SELECTED TOP EXPORTERS Total Value and Volume of Exports:
    • Kingdom of Saudi Arabia • Value- $130,730,832
    • United Arab Emirates • Quantity- 90,238,873 kgs
    • Egypt

    SLES SELECTED TOP IMPORTERS Total Value and Volume of Imports:


    • Malaysia • Value- $342,803
    • Thailand • Quantity- 270,799 kgs
    • Indonesia
    PRODUCT PRICING
    Average Export Price of SLES
    82 INR/KG
    • Price that we are planning to offer is 75 INR/KG

    • Manufacturing Unit near Nhava Sheva Port

    • Procuring Raw materials from countries like


    Philippines and Indonesia which have FTA with
    India

    • Using locally available Raw Materials which are


    cheaper in domestic market

    Raw Material Imported From Price

    Sulfuric Acid Philippines 2 INR/KG

    Lauryl Alcohol Indonesia 145 INR/KG


    PESTEL ANALYSIS OF U.A.E. & SAUDI ARABIA
    POLITICAL FACTORS ECONOMIC FACTORS SOCIO-CULTURAL FACTORS
    Each of the 7 Emirates in the U.A.E. The UAE has an exceptionally high per The inhabitants of the UAE typically
    have individual governmental capita GDP of USD 20760. live comfortable lifestyles thanks to
    organizations, allowing for flexible their well-paying jobs.
    management across the country. Saudi Arabia has per capita GDP of USD
    40700. Globalization is gradually resulting in a
    On the negative side, the Middle mix of many different cultures within
    Eastern countries occasionally face Combined with low levels of the Emirates.
    political conflicts with nearby unemployment, the exceptionally high
    countries, which can result in per capita GDP results in high level of Religion is an important matter in the
    dampening of demand. purchasing power. area, which greatly affects society.

    TECHNOLOGICAL FACTORS ENVIRONMENTAL FACTORS LEGAL FACTORS


    High Technological standards in Saudi United Arab Emirates has a long India has trade supportive relations
    Arabia & UAE require regular cleaning coastline, and the adjoining areas with UAE and Saudi Arabia.
    and maintenance of Industrial experience hot and humid climate.
    equipment and machinery. Existence of Trade Agreements with
    Under these conditions, the residents these nations help to reduce the offer
    Sophisticated work and office spaces are accustomed to using shampoo price, thus improving competitiveness.
    require regular cleaning and daily, and washing clothes more often.
    maintenance, and the primary foaming
    agent in cleaning materials is SLES, so Thus demand for personal care
    there is persistent demand. products utilizing SLES is high.
    PESTEL ANALYSIS OF EGYPT
    POLITICAL FACTORS ECONOMIC FACTORS SOCIO-CULTURAL FACTORS
    Political instability and turmoil has Egypt’s economic conditions are Unemployment rate is increasing and
    plagued the country. Military rule is a considerably better than the July 2014 as a result crime rate has increased 3
    major decision making force. presidential elections but economy is fold, public protests against
    still bleak due to; high Inflation of 10%; government at times turns violent.
    Retired Field Marshal Abdel Fattah al- Unemployment rate increase from 10%
    Sisi was elected president in 2014. In in 2013 to 13% in 2017 and High Debt Women cannot move freely especially
    addition to Egypt's struggling to GDP ratio of 97% in crowded areas.
    economy, President Sisi also has to
    deal with an Islamist insurgency on its Positive economic outlook due to Fuel shortage often result in long
    borders with Israel and Gaza. reforms and expansion of Suez Canal queues and hospital malfunctioning.

    TECHNOLOGICAL FACTORS ENVIRONMENTAL FACTORS LEGAL FACTORS


    Power shortage has dampened Major water source is river Nile which There is a constant war existent in
    productivity in all sectors, industries is being heavily polluted due to Egypt between Military rule and
    can’t often fulfill their orders on time. industrial dumping. Democracy.

    The ancient technological prowess of Due to urbanization & heavy wind Legal enforcement rests mainly in
    Egypt has been lost due to lack of storms, agricultural lands have been hands of the Military and new business
    dedicated and honest Leadership and reduced thus having a decreasing trend entrants have to maintain good
    no contribution is being made towards in agricultural productivity. relations with military officials to carry
    new development & research. on business without interruption.
    S.W.O.C. ANALYSIS
    STRENGTH WEAKNESS
    • Price • Domestic competition
    • Quality
    • Location • After establishing businesses in target countries
    we can expand to other middle eastern
    • Well established trade route countries
    • Existence of trade agreements
    • Existence of good political ties

    OPPORTUNITY CHALLENGES (COMPETITORS)


    • Major markets: India, Egypt, Malaysia and • Egypt is Politically instable, operating a business
    China there for long term is challenging, so strategies
    need to be developed to operate with
    • Increasing demand for personal care products , minimum CAPEX investments in Egypt.
    especially in developing countries • Galaxy Surfactants
    • Godrej Industries
    • Global personal care market generated more
    than USD 500 billion in 2015 • Innova Corporate
    • Kao
    • Development and commercialization of new
    personal care products to meet specific • Melan Chemicals
    customer demands
    • Miwon Commercials
    INCORPORATED ENTITY DETAILS

    • Company Name: “Jwada Chemicals Private Limited”

    • Manufacturing Location: Turbhe Business Park, Navi


    Mumbai

    • Import Port Location: Nhava Sheva Port

    • Export Port Location: Nhava Sheva Port

    • Landing Port Location (U.A.E.): “Jebel Ali Port”

    • Landing Port Location (Saudi Arabia): “Dammam Port”


    Thank You

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