Submitted To: Dr. Sonali Tholia Submitted By: Akarsh Mathur Arpit Khandelwal Gaurav Shrotriya Mansi Sharma

Submitted By:
Submitted to:
Akarsh Mathur
Dr. Sonali Tholia Arpit Khandelwal
Gaurav Shrotriya
Mansi Sharma
OVERVIEW OF THE COMPANY
 INDUSTRY: CONSUMER GOODS.

 HEADQUARTERS: MUMBAI ,MAHARASHTRA.
 KEY PEOPLE: HARISH MANWANI(CHAIRMAN)
NITIN PARANJE(MD & CEO)
 TURNOVER: 25,206 CRS.
 PEOPLE: 16000 EMPLOYEES INCLUDING 1500 MANAGERS.
 PARENTAGE: PART OF 44.3 BILLION EUROS OF UNILEVER GROUP.
 REACH: 6.4 MILLION RETAIL OUTLETS.
 R&D CENTRES: MUMBAI & BANGALORE, INDIA.
INTRODUCTION
 Hindustan Unilever Limited (HUL) is the largest FMCG company in India.

 It is owned by the British-Dutch company “Unilever” and has about 52%
majority stake in Hindustan Unilever Limited .
 Its products include foods, beverages, cleaning agents and personal care products.
 It is headquartered in Mumbai, Maharashtra, India.
 Hindustan Unilever Limited has over 35 brands spanning 20 distinct categories.
 As per Nielsen market research data, two out of three Indians use HUL products.
Hindustan Unilever
– a 75 year history
HISTORY AND BACKGROUND
 Hindustan Unilever Limited was established in 1933 as Lever Brothers India

Limited by Lever Brothers.
 In 1956, it became known as Hindustan Lever Limited, as a result of a merger
between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders
Ltd.
 The company was renamed in June 2007 as “Hindustan Unilever Limited”.
 Lever Brothers first commenced operations in India in the summer of 1888, when
creates full of Sunlight soap bars, embossed with the words "Made in England by
Lever Brothers" were shipped to the Kolkata harbour and it began an era of
marketing branded Fast Moving Consumer Goods ( FMCG )
VISION OF THE COMPANY
 The four pillars of our vision set out the long term direction for the company – where we want to
go and how we are going to get there.
 They work to create a better future everyday
 They help people feel good, look good and get more out of life with brands and services that are
good for them and good for others.
 They will inspire people to take small everyday actions that can add up to a big difference for the
world.
 They will develop new ways of doing business with the aim of doubling the size of there company
while reducing there environmental impact.
 To earn the love and respect of India, by making a real difference to every Indian.
MISSION OF THE COMPANY
Unilever's mission
Is
“TO ADD VITALITY TO LIFE”
SWOT ANLYSIS
STRENGTHS
HUL is a part of the Unilever group, hence strong brand equity
2. It has over 18000 employees
3. Hindustan Unilever has a reach of 6.4 million retail outlets which includes direct reach to over 1.5
million retail outlets
4. Two R&D centres in India in Mumbai and Bangalore
5. Products with presence in over 20 consumer categories with over 700 million Indian consumers
using its products
6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment
etc
7. Strong legacy of the HUL brand since its inception in 1934
WEAKNESSES
1. Market share is limited due to presence of other strong FMCG brands

2. Hindustan Unilever faced controversies like skin lightening creams,
pollution etc
OPPORTUNITIES
1. HUL can tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
THREATS
1. Intense and increasing competition amongst other FMCG companies can affect
business of HUL
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products can hurt Hindustan Unilever's
market
MERGERS &ACQUISITIONS
MERGERS:
POND’S (INDIA) LIMITED(PIL) IN 1998
THE ERSTWHILE TATA OIL MILLS

ST
COMPANY(TOMCO) IN
1 APRIL,1993
BROOKE BOND LIPTON

ST
INDIA LIMITED(BBLIL) IN
1 JANUARY,1996
ACQUISITIONS:
BROOKE BOND IN 1984
LIPTON IN 1972
POND’S(INDIA) LIMITED IN 1986
LAKME LIMITED
50:50JOINT VENTURE WITH US BASED KIMBERLY

CLARK CORPORATION IN 1994
MODERN FOODS IN 2002

AWARDS AND RECOGNITION
In 2012, HUL was recognized as one of the worlds most innovative companies by Forbes. With a
ranking of number 6, it was the highest ranked FMCG company
Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the
Advertising Club Bombay in September 2012
In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety
Award for 2012 in the FMCG category for its safety and health initiatives and continuous
improvement on key metrics.
As per the latest Nielsen Campus Track-Business School Survey released in February 2013,
Hindustan Unilever Limited has emerged as the No.1 employer of choice for B-School students who
will graduate in 2013, across functions. HUL also retained the 'Dream Employer' status for the 4th
year running and continues to be the top company considered for application by B-School student in
India.
BRANDS
HUL is the market leader in Indian consumer products

with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with
over 700 million Indian consumers using its products The
company has a distribution channel of 6.4 million outlets
and owns 35 major Indian brands. Its brands include:
•Food and Drink brand
•Personal Care brand
•Home Care brand
•Water Purifier brand
FOOD AND DRINK BRAND
PERSONAL CARE BRAND
HOMECARE BRANDS
WATER PURIFIER BRAND
SUSTAINABLE LIVING
Unilever launched Sustainable Living Plan in on 15 th November 2010 at London,

Rotterdam, New York and New Delhi simultaneously.
The Unilever Sustainable Living Plan has three major goals, which Unilever aims to
achieve by 2020:
• Help more than one billion people improve their health and well-being
• Halve the environmental impact of their products
• Source 100% of their agricultural raw materials sustainably
CORPORATE SOCIAL RESPONSIBILITY
Providing education on health and hygiene
• Women empowerment
• Water management
• Rehabilitation of special and underprivileged children
• Care for the destitute and HIV-positive
• Rural development.
• Plays active role in natural calamities
PROJECT SHAKTI
At Hindustan Unilever Limited (HUL), they have always believed in an approach

of doing business which they call “doing well by doing good”. Project Shakti is a
rural distribution initiative that targets small villages. The project benefits HUL by
enhancing its direct rural reach and also creates livelihood opportunities for
underprivileged rural women. Shakti is our initiative that combines social
responsibility, sustainability, and business strategy.
Shakti started with 17 women in two states. Today, it provides livelihood

enhancing opportunities to about 45,000 women in 15 Indian states and provides
access to quality products across 100,000+ villages and over 3 million households
every month .
Thank you

Submitted To: Dr. Sonali Tholia Submitted By: Akarsh Mathur Arpit Khandelwal Gaurav Shrotriya Mansi Sharma

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 INDUSTRY: CONSUMER GOODS.

 Hindustan Unilever Limited (HUL) is the largest FMCG company in India.

 Hindustan Unilever Limited was established in 1933 as Lever Brothers India

1. Market share is limited due to presence of other strong FMCG brands

POND’S (INDIA) LIMITED(PIL) IN 1998

THE ERSTWHILE TATA OIL MILLS

BROOKE BOND LIPTON

BROOKE BOND IN 1984

POND’S(INDIA) LIMITED IN 1986

50:50JOINT VENTURE WITH US BASED KIMBERLY

MODERN FOODS IN 2002

HUL is the market leader in Indian consumer products

Unilever launched Sustainable Living Plan in on 15 th November 2010 at London,

Providing education on health and hygiene

At Hindustan Unilever Limited (HUL), they have always believed in an approach

Shakti started with 17 women in two states. Today, it provides livelihood

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