Brownie Heaven is a bakery started in 2015 in Chennai that sells brownies. It has since expanded to several cities in South India. Key challenges include promoting high quality ingredients, appealing to health-conscious customers, and communicating value. Maintaining product freshness and shelf life is important. Analytics and technology can help optimize pricing and operations. Testing local kitchens may improve franchise outlet support. Promotion is vital for brownies. Market size depends on segmentation and positioning as a premium bakery. Forecasting popular products requires weighted average methods.
Brownie Heaven is a bakery started in 2015 in Chennai that sells brownies. It has since expanded to several cities in South India. Key challenges include promoting high quality ingredients, appealing to health-conscious customers, and communicating value. Maintaining product freshness and shelf life is important. Analytics and technology can help optimize pricing and operations. Testing local kitchens may improve franchise outlet support. Promotion is vital for brownies. Market size depends on segmentation and positioning as a premium bakery. Forecasting popular products requires weighted average methods.
Brownie Heaven is a bakery started in 2015 in Chennai that sells brownies. It has since expanded to several cities in South India. Key challenges include promoting high quality ingredients, appealing to health-conscious customers, and communicating value. Maintaining product freshness and shelf life is important. Analytics and technology can help optimize pricing and operations. Testing local kitchens may improve franchise outlet support. Promotion is vital for brownies. Market size depends on segmentation and positioning as a premium bakery. Forecasting popular products requires weighted average methods.
Brownie Heaven is a bakery started in 2015 in Chennai that sells brownies. It has since expanded to several cities in South India. Key challenges include promoting high quality ingredients, appealing to health-conscious customers, and communicating value. Maintaining product freshness and shelf life is important. Analytics and technology can help optimize pricing and operations. Testing local kitchens may improve franchise outlet support. Promotion is vital for brownies. Market size depends on segmentation and positioning as a premium bakery. Forecasting popular products requires weighted average methods.
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BROWNIE
HEAVEN HISTORY Across 15 outlets in Chennai, 2 in Started in September Bengaluru, 2 in 2015 Coimbatore and in Vizag
Competition included Promotions done on brands like Instagram and food Theobroma, Haagen ordering relies on Dazs, Milky Way and Swiggy and Zomato Amadora CHALLENGES
• Advertise the quality of ingredients used
• Add value proposition for health conscious people. Offer a variety of oats/ragi brownies etc • See through kitchen to reassure the customers about the quality of products used • Value proposition should be communicated and prices should be explained with respect to premium quality. HOW TO INCREASE THE LIFECYCLE OF THE PRODUCT? Brownies can be Cling wrapped slice by slice and stored in an airtight container before storing in the fridge
Uncut brownie can be wrapped
in plastic and stored at room temperature for 4 days, or refrigerated for 3 months BETTER PRICING STRATEGY THAT MAINTAINS A PROFITABLE BOTTOM LINE
Better trained teams
Internet based POS Use of analytics from deliver better to monitor sales and your POS system customer service and menu mix inventory turnover
Four Horsemen- FB,
Twitter, Pinterest and Instagram IS IT ADVISABLE TO OPEN LOCAL KITCHENS TO SERVE THE FRANCHISE OUTLETS IN THE VICINITY To see the feasibility of the The option of local kitchens, we investments(CAPEX/OPEX) can start with one kitchen and ROI can be taken into in an area that serves the consideration for further maximum number of orders action
Keep minimum kitchens and
position this as standardization of product MARKET SIZE OF THE PRODUCT LIKE BROWNIE AND MOST CRITICAL OUT OF 4 P’S,
Promotion would be the most vital P for
Brownie heaven Market Size depends upon how we Segmentation based on segment and target our customers. affordability and pay-ability. This can be based on Age, Positioning should be done as a Geography and social culture. premium quality bakery. FORECASTING FOR THE MOST POPULAR PRODUCTS • Weighted average method??
