Dabur
Dabur
Dabur
MANISHA
PGDM-B
28-084
OVERVIEW
Dabur India Ltd is one of India’s leading FMCG Company with Revenue
of over Rs 8,500 crores and market capitalization of over Rs72,500
crores. Building on legacy of quality and experience of over 135 years.
Dabur is today India’s most trusted name and the world’s largest
Ayurvedic and natural health care company.
Address
CORPORATE OFFICE
Dabur India Limited
Kaushambi
Ghaziabad - 201010
Registered Office Uttar Pradesh, India
8/3, Asaf Ali Road,
New Delhi – 110 002
Listing details
1896
2 Setting up a manufacturing plant.
Early 1900s
Entered in Ayurvedic medicines. 3
1936
4 Dabur became a full- fledged company.
1986
Dabur becomes a Public
5
Limited Company.
1993
Dabur enters the specialized health
6
care area of cancer treatment.
1996
3 separate divisions are created
according to their product mix -
Health Care, Products Division,
Family Product Division & Dabur 7
Ayurvedic.
2003
8 Dabur demerges Pharma Business.
2006
Dabur crosses $2bn market Cap, adopts
9
US GAAP
2007
10 Dabur Foods Merged With Dabur India.
Name of Subsidiaries
Dabur International.
VISION:
Turkey
Ras al-Khaimah
Egypt India
Nigeria
South Africa
PRODUCTS OF DABUR
Key Competitors
Total Revenue(in crores)
8,810
9,000 7,990 8,000 7,910 8,030
8,000
6,550
7,000 5,950 5,880
5,570 5,570
6,000
5,000
4,000
3,000
2,000
1,000
-
2015 2016 2017 2018 2019
standalone consolidated
Total Expenses(in Crores)
8,000 7,010
6,670
7,000 6,440 6,300 6,320
6,000 5,040
4,730
5,000 4,570
4,270
4,490
4,000
3,000
2,000
1,000
-
2015 2016 2017 2018 2019
standalone consolidated
Current ratio
1.59
1.48 1.4
1.25 1.32
1.59
1.48 1.4
1.25 1.32
5.00%
4.00%
5.00% Promoter
Foreign institution
18.00% General public
Mutual funds
68.00%
Finacial institution
SWOT Analysis
Strength Weaknesses
• Profitability is uneven across product line.
• Century Old company. • Indian habits (Real juice).
• Ayurvedic / Herbal product line. • Seasonal demand (chyawanprash).
• Strong band image. • Ayurvedic medicine takes time to cure
• Dabur has an excellent product diversification.
compare to allopathy medicine
Opportunities Threats
• Increasing purchasing power of people • Other fields of medicine- Allopathic
thereby increasing demand. and homeopathic.