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Good To Great by Jim Collins

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GOOD TO GREAT BY JIM COLLINS

SELECTION CRITERIA
• 1,435 COMPANIES SELECTED FROM FORTUNE
500 LIST 1996
• AFTER THE LEAP A COMPANY HAD TO
GENERATE CUMULATIVE STOCK RETURNS
THAT EXCEEDED GENERAL STOCK MARKET BY
15 TIMES
• 11 COMPANIES FINALLY SHORTLISTED
COMPANIES COVERED IN STUDY
• NUCOR CORP.(STEEL)
• PHILIP MORRIS COS. INC.(MARLBORO)
• WALLGREENS(DRUG STORE)
• WELLS FARGO(BANKING)
• KIMBERLY-CLARK CORP.(HUGGIES)
• ABBOT LABORATORIES(MEDICINE)
• KROGER CO.(GROCERY)
• PITNEY BOWES INC(MAILING SYSTEMS)
• CIRCUIT CITY( CONSUMER ELECTRONICS)
• FANNIE MAE( MORTGAGE FINANCING)
• GILLETE CO.(RAZOR BLADES)
GOOD TO GREAT FRAMEWORK
• STAGE 1 – LEVEL 5 LEADERSHIP, FIRST WHO
THEN WHAT
• STAGE 2 – CONFRONT THE BRUTAL FACTS, THE
HEDGEHOG CONCEPT
• STAGE 3 – CULTURE OF DISCIPLINE, THE
FLYWHEEL
• STAGE 4 – CLOCK BUILDING NOT TIME
TELLING, STIMULATE PROGRESS
LEVEL 5 EXECUTIVE
• BUILDS ENDURING GREATNESS THROUGH A
PARADOXICAL BLEND OF PERSONAL HUMILITY
AND PERSONAL WILL
• HUMILITY
• ORGANIZATION FIRST
HEDGEHOG CONCEPT
• WHAT YOU ARE DEEPLY PASSIONATE ABOUT?
• WHAT YOU CAN BE THE BEST IN THE WORLD
AT?
• WHAT BEST DRIVES YOUR ECONOMIC
ENGINE?
PICTURE THE EGG FROM CHICKEN’S
POINT OF VIEW

• MOMENT OF BREAKTHROUGH WAS SIMPLY


ONE MORE STEP IN A LONG CHAIN OF STEPS
• HARDLY THE RADICAL TRANSFORMATION
THAT IT LOOKED FROM THE OUTSIDE
THANK YOU

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