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BUSINESS
ANALYTICS
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HISTORY OF BUSINESS ANALYTICS
. Grog uses two sticks and four rocks
to graph the upward trend in sales of his new
invention, the wheel.
. Woodstock ends financial disaster after
organizers rely on spreadsheets to estimate
attendance. Hippies dance anyway.
. Analytics prediction that this will be the
bicentennial of the United States are fulfiled.
World gains sudden interest in the power of
predictions analytics.
. SAS is formed and begins to
give business to POWER TO KNOW.
TYPES OF BUSINESS ANALYTICS
 Decisive Analytics. supports human
decision with visual analytics the use
models to reflect reasoning.
 Descriptive Analytics. Gain insight from
historical data with reporting scorecards,
clustering etc.
 Predictive Analytics. (predictive
modelling) using statisticals and machine
learning technques.
 Prescriptive Analytics. recommend
decisions using optimization, simulation
etc.

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ADVANTAGES
OF BUSINESS
ANALYTICS
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 ELIMINATE GUESSWORK
GET FASTER ANSWER TO YOUR QUESTION
GET INSIGHTS TO CUSTOMER BEHAVIOR
IDENTIFY CROSS SELLING AND UP SELLING
OPPORTUNITIES
GET KEY BUSINESS METRICS REPORTS
WHEN AND WHERE YOU NEED THEM.

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“ Technology is a
human activity that
we excel in as a
result of achieving
science.
-MARTIN HEIDEGGER
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 MAIN SOFTWARE
USED FOR BA

 SPSS. SPSS statistcs is a software package used for statistical

analysis. Long produced by SPSS Inc., it was acquired by IBM
(2014) are officially named IBM SPSS statistics.
 MS-EXCEL . Microsoft excel is a spreadsheet application
developed by Microsoft window.Example: Spreadsheet, Pivot,
Table etc.

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CHALLENGES OF
BUSINESS
ANALYTICS
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 USED OF
BUSINESS
ANALYTICS

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 Typically, commerical organizations use
business analytics in order to:
Analyze data from multiple sources
Use advanced analytics and statistics to find
hidden patterns in large datasets
Deseminate information to relevant
stakeholders through interactive dashboards
and reports
Monitor KPIs and react to changing trends in
real-time
Justify and revise decisions based on up-to-
date information

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 LESSON 2
Predicting Outcomes
Lending Analytics
Meaning of Leverage
Strategic Planning
Customer Segmentation and Offer Desicions
Sales Force Effectiveness
Overhead Management
Multi-Local Competition Strategies

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 -refers to using
historical data, machine learning,
and artificial intelligence to predict
what will happen in the future. This
historical data is fed into a
mathematical model that considers
key trends and patterns in the data.
The model is then applied to current
data to predict what will happen
next.

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 Lending atmosphere is hastily altering
for banks, credit unions, microfinance,
non-banking financial institutes and
other lending organizations.
 Alterations in the market environment
have had a substantial impact on the
lending business. What lending
organisations should be doing today is
develop KPIs to persistently monitor
concentration risk.
 Reporting process should be
automated to ensure accurateness
and appropriateness of information.
 Profit and Revenue 20
LEVERAGE
Big Decisions Require Smarter Analytics
A recent survey shows that 62% of
pharmaceuticals and life sciences executives
have changed their organizations’ approach to
big decision making as a result of data and
analytics, while 24% are planning to follow suit.
These businesses are now using new, richer sets
of data, while leveraging the benefits of new
analytical techniques

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 Four (4) helpful ways to guide you in
leveraging your business analytics
● Leverage Self-Service Analytics- Times are changing, and the only way
to keep up with the pace is using an analytical solution that offers the most
recent, up-to-date data.

● Take Advantage of Predictive Business Analytics-technologies

allowing us to narrow down future possibilities, making the future a little less mysterious.
Predictive analytics is a great way to identify patterns from the past, and use them as
predictive indications to the likelihood of future outcomes.

● Design the Solution Around Your Specific Business Process -One

that is experienced and familiar with your business processes, to be able to answer
your unique analytical needs.
● Stay in Touch with the Field by Taking a Logical View of Your Business-Chances are, the
Field (whether managers, sales reps, etc.) is looking for reports that mimic how they actually work –
something simple and aligned with their business process.
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STRATEGIC PLANNING

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SIGMUND FREUD’S
PSYCHOANALYSIS

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SCIENCE AS
SOCIAL
ENDEAVOR
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Due to inconclusiveness of the
methodologies previously cited, a new
school of thought on the proper
demarcation criterion of Science
emerged.

There are Philosophers that present an

alternative demarcation that explores
the social dimension of science and
effectively, TECHNOLOGY.

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PAUL
THAGARD
A Canadian philosopher
who specializes in
cognitive science,
philosophy of mind, and
the philosophy of science
and medicine. Thagard is
distinguished professor
emeritus of Philosophy at
the University of Waterloo.
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IMRE
LAKATOS
A Hungarian philosopher
of mathematics and
science.
Known for his thesis of the
fallibility of mathematics
and for introducing the
concept of the “Research
rogramme”.
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HELEN
LONGINO
An American philosopher
of science who has
argued for the
significance of values and
social interactions to
scientific inquiry.

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DAVID
BLOOR
A British sociologist. He
played a major role in the
development of the field
of Science and
Technology Studies.

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RICHARD
RORTY
An American philosopher.
He had strong interests
and training in both the
history of philosophy and
contemporary analytic
philosophy.

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“Sciences cease to belong solely to
gown wearing, bespectacled scientists
at laboratories.”

The new view perpetuates a dimension

which generally benefits the society.

Far off places in South America where

many of the tribes remain
“uncontacted”, do not regard western
science as their science.
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SCIENCE AND
RESULTS

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People who do not understand
science are won over when the
discipline is able to produce result.
Science is not the only discipline which
is able to produce result (religion, luck,
human randomness)
People who do not understand
science are won over when the
discipline is able to produce result.
Science is not the only discipline which
is able to produce result (religion, luck,
human randomness)
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SCIENCE AS
EDUCATION

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Discoveries in physics, specifically in
quantum mechanics, appeared to
have debunked the idea of objectivity
in reality, subscribing instead to
alternative idea called
intersubjectivity.
In the Philippines, a large distribution of
science high schools can be found all
over the country, forging competition
for aspiring students to secure a spot
and undergo Science and
Mathematics training based on
specialized curricula.
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“ Educational
system can hone
and preserve
students.
-PAUL FEYERABEND

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In 200, world leaders signed the
Millennium Development Goals (MDG)
that targets eight concerns. Inasmuch
as the institutes imposing them do so in
good faith, the primary goal to
achieve growth for all might prove to
be fatal in the long run.
MILLENIUM DEVELOPMENT GOALS
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“
Developed countries
should not push forth
more growth but
instead adopt de-
development policies
or else, everybody
loses. -JOSEPH HICKEL 40
HOW MUCH
IS TOO MUCH?

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In 2000, world leaders signed the
Millennium Development Goals (MDG)
that target eight concerns.
Economists believe that growth is the
primary indicator of development.
Technology has been a primary
instrument in enabling them to pursue
said goal.
The rapid place of technological
growth allows no room for nature to
recuperate, resulting in exploitation
and irreversible damages to nature.
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