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    CRM of Cadbury India

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    arnavaarav
    Cadbury India uses customer relationship management (CRM) to manage detailed customer information and carefully handle all customer contacts. It has a long history and presence in India with corporate offices and manufacturing units. Its marketing strategy focuses on attracting more customers through availability, advertising campaigns, promotions, and a traditional personal touch with a low-cost strategy. A SWOT analysis finds strengths in reputation and ethics, weaknesses in wide scattering and coffee dependence, opportunities in global expansion and brand focus, and threats from health barriers and rising costs. Cadbury aims to replace traditional options and participate in Indian moments while providing festive offers. Its purpose is to create brands people love, with a vision of life full of Cadbury. Cadbury's CRM understands

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    CRM of Cadbury India

    Uploaded by

    arnavaarav
    182 views13 pages
    Cadbury India uses customer relationship management (CRM) to manage detailed customer information and carefully handle all customer contacts. It has a long history and presence in India with corporate offices and manufacturing units. Its marketing strategy focuses on attracting more customers through availability, advertising campaigns, promotions, and a traditional personal touch with a low-cost strategy. A SWOT analysis finds strengths in reputation and ethics, weaknesses in wide scattering and coffee dependence, opportunities in global expansion and brand focus, and threats from health barriers and rising costs. Cadbury aims to replace traditional options and participate in Indian moments while providing festive offers. Its purpose is to create brands people love, with a vision of life full of Cadbury. Cadbury's CRM understands

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    Cad Bury

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    Cadbury India uses customer relationship management (CRM) to manage detailed customer information and carefully handle all customer contacts. It has a long history and presence in India with corporate offices and manufacturing units. Its marketing strategy focuses on attracting more customers through availability, advertising campaigns, promotions, and a traditional personal touch with a low-cost strategy. A SWOT analysis finds strengths in reputation and ethics, weaknesses in wide scattering and coffee dependence, opportunities in global expansion and brand focus, and threats from health barriers and rising costs. Cadbury aims to replace traditional options and participate in Indian moments while providing festive offers. Its purpose is to create brands people love, with a vision of life full of Cadbury. Cadbury's CRM understands

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    182 views13 pages

    CRM of Cadbury India

    Uploaded by

    arnavaarav
    Cadbury India uses customer relationship management (CRM) to manage detailed customer information and carefully handle all customer contacts. It has a long history and presence in India with corporate offices and manufacturing units. Its marketing strategy focuses on attracting more customers through availability, advertising campaigns, promotions, and a traditional personal touch with a low-cost strategy. A SWOT analysis finds strengths in reputation and ethics, weaknesses in wide scattering and coffee dependence, opportunities in global expansion and brand focus, and threats from health barriers and rising costs. Cadbury aims to replace traditional options and participate in Indian moments while providing festive offers. Its purpose is to create brands people love, with a vision of life full of Cadbury. Cadbury's CRM understands

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    CRM

    OF CADBURY INDIA
    WHAT IS CRM ???
    CUSTOMER RELATIONSHIP MANAGEMENT
    This is a process of managing detailed information
    about individual customers and carefully managing all
    the customers and this process is implemented by the
    company to handle its contacts with its customers.
    OVERVIEW OF THE COMPANY
    • HISTORY

    • EXISTENCE IN INDIA

    • CORPORATE OFFICES

    • MANUFACTURING UNITS
    Marketing Strategy
    • ATTRACT MORE CUSTOMERS

    • EASY AVAILABILITY

    • ATTRACTIVE AND TRANSPARENT AD CAMPAIGNS

    • VARIOUS PROMOTIONAL OFFERS

    • TRADITIONAL AND PERSONAL TOUCH

    • LOW COST STARTEGY


    SWOT ANALYSIS
    • STRENGTH:
    • REPUTATION

    • BUILT UPON A REPUTATION FOR FINE PRODUCTS AND SERVICES.

    • BELIEF IN THEIR WORKFORCE

    • ETHICS AND RULE

    • WEAKNESSES:
    • VERY WIDELY SCATTERED

    • HIGHLY DEPENDENT UPON THE COFFEE

    • HAS A REPUTATION FOR NEW PRODUCT DEVELOPMENT AND


    CREATIVITY
    • OPPORTUNITIES:
    • EXPAND ITS GLOBAL OPERATIONS

    • FOCUS ON ITS KEY BRANDS

    • TO INCREASE THE DECLINING MARKET FOR CHOCOLATE WITH INNOVATION

    • BRAND AMBASSADOR AMITABH BACHCHAN FOR ADVERTISING THE


    PRODUCT

    • THREATS:
    • HEALTH ORGANIZATION HAVE SO MANY BARRIERS

    • DEVELOPMENT THEY EXPOSED TO RISES IN THE COST OF CHOCOLATES


    AND DAIRY PRODUCTS.

    • ENTRY INTO SALTED SNACKS WAS RULED OUT SO IT IS IMPORTANT TO DO


    NEW INNOVATION IN MARKETING.
    THE INDIAN TOUCH

    • AIMED AT REPLACING
    TRADITIONAL OPTIONS

    • PARTICIPATED IN EVERY
    INDIAN MOMENTS

    • PROVIDES FESTIVE OFFERS


    SOME PUNCH LINES USED BY
    CADBURY
    “ RISHTE PAKNE DO ”

    “ KAR DE DIL PE JADOO ”

    “ MASTI ”

    “ KUCH MEETHA HO JAAYE AND “PAPPU PASS HO GAYA ”


    PURPOSE & VISION
    AT CADBURY THE CORE PURPOSE IS:

    “WORKING TOGETHER TO CREATE BRANDS PEOPLE


    LOVE”

    TO ALIGN WITH ITS CORE PURPOSE, CADBURY INDIA HAS


    DEFINED ITS VISION AS:

    “ Life Full Of Cadbury and Cadbury Full of Life ".

    .
     
    CADBURY’S CRM
    • Cadbury make market and sell
    unique brands

    • Understanding customers and


    consumers need

    • Social responsibility

    • Real taste

    • Market shares
    SUGGESTIONS

    • COMPANY SHOULD EMPHASIZE ON GROWTH THROUGH


    THEIR CORE BRANDS.

    • SHOULD EXPAND THE VARIETY OF CHOICES

    • SHOULD INTRODUCE SOME SUGAR FREE PRODUCTS


    CONCLUSION

    CADBURY USE CRM IN A PERFECT


    MANNER AND MAKES THEIR
    CUSTOMER LOYAL TO THEM.
    PAPPU PASS HO GAYA ??????

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